[dogmatix_ncc1701]

hi guys,

anyone have an idea of the % of Mac shipments that end up in the education sector? this info would help me with a course project.

thanks!

[olePigeon]

That would vary greatly depending on the country, unless you mean units in total worldwide. In any event, I'm not sure. Your best bet is to try and Google it.

I remember seeing news reports about Apple's education market share. I'd Google for those and see if any mention how many were shipped to schools, then you can divide that by the total U.S. units sold and figure out (at least for the U.S.) how much is sold to education.

I know I've seen reports on U.K.'s educational market share because Apple still holds the majority of the market there. I think they lost it to Dell in the U.S. recently.

[mduell]

In the US in 2000 it was about 20%, dropping to about 15% in 2002 and holding at 15% in 2004. I haven't seen any figures for 2005 or 2006.

[dtriska]

Well, page 13 of Apple's 2005 10-K states that over 12% of net sales were through its US education channel. Unfortunately, Apple doesn't provide a product breakdown of its education sales, so you can't tell how much is software, Macs, iPods, etc.

The best idea, as olePigeon suggests, is to find Apple's education market share, and then use the unit sales by operating segment to find the number of Macs. Note that, if you want US numbers, Apple doesn't provide US unit sales, but it does provide unit sales for the Americas. I imagine you can estimate the US unit sales by using Apple's US vs. non-US sales numbers, but I don't know if Apple breaks that down by division or product either, so it probably reflects iPod sales, etc.

And, if you want Apple's total education sales, well, you'll either have to find worldwide education market share to use with total units sold, or find an overall education sales figure/breakdown somewhere in Apple's report, which I doubt it provides.