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tkmd · Mar 23, 2005, 12:26 PM

header states it all....

saddino · Mar 23, 2005, 12:32 PM

Originally posted by tkmd:
header states it all....

Edit: oops, I misread your question.

I believe Apple timed their logo change with the release of the iMac.

And for those who want to know why:
Probably the same reason just about every major company/product has updated their logos: a fresh, modern look to counter illusions of being passe. A nuumber of famous companies have even changed their names along with their logos (e.g. Micro-Soft to Microsoft, Federal Express to FedEx, Kentucky Fried Chicken to KFC).

See also: UPS, AT&T, Coke, Nike, McDonalds, etc., etc., etc.

Mar 23, 2005, 12:36 PM

Originally posted by tkmd:
header states it all....

When the first iMac came out. Around/during 1998.

AppleOptionFour · Mar 23, 2005, 12:36 PM

Now that the why is out of the way.....

saddino · Mar 23, 2005, 12:38 PM

Originally posted by AppleOptionFour:
Now that the why is out of the way.....

Yes, sorry about that.

Mediaman_12 · Mar 23, 2005, 07:41 PM

The 'non-striped' Apple also offers you more options (fruit coloured plastic on the back of the iMac's, red on some corp department stationary I have seen etc.) without 'devaluing' the corp i.d. guidelines.
Also I read the the striped version was very expensive, and a bitch to print correctly (6 spot colours that have to line up 100% correctly and [/b]not[/b] overlap, bet the printer would end up tossing 50% of the run.

Big Mac · Mar 23, 2005, 07:54 PM

Similar to what saddino said, I believe the switch to the monochromatic logo was part of Apple's grown-up, reformed corporate image. This went along with other steps in maturity such as the banishment of the novelty pixelized Mac OS lawn ornaments that once adorned 1 Infinite Loop. Interestingly enough, Jobs originally pushed hard for the multi-chromatic version, even though it was more difficult to trademark. Times do change.

Oisín · Mar 23, 2005, 08:24 PM

Oh, I just thought it was 'cuz the old rainbow logo was fugly as hell..

Zimphire · Mar 23, 2005, 09:59 PM

Originally posted by Ois�n:
Oh, I just thought it was 'cuz the old rainbow logo was fugly as hell..

Yeah it really was.

What sucked is though, it was about the same time they stopped giving out stickers for your car window.

They still give out white apple stickers, but they aren't the inside window kind.

Disgruntled Head of C-3PO · Mar 23, 2005, 10:07 PM

Last tuesday

ASIMO · Mar 23, 2005, 10:09 PM

When they found Jesus.

olePigeon · Mar 23, 2005, 11:15 PM

In Harlem.

MacMan4000 · Mar 23, 2005, 11:34 PM

selling crystal meth out of his trunk

Angus_D · Mar 24, 2005, 06:38 AM

Originally posted by Mediaman_12:
The 'non-striped' Apple also offers you more options (fruit coloured plastic on the back of the iMac's, red on some corp department stationary I have seen etc.) without 'devaluing' the corp i.d. guidelines.

I think that the red single-colour predates the iMac, actually. It was certainly in use before the rainbow one was phased out, see http://web.archive.org/web/199704040...www.apple.com/ (red one in the footer)

badidea · Mar 24, 2005, 06:42 AM

Originally posted by Ois�n:
...the old rainbow logo was fugly as hell..

NO IT WASN'T!

Millennium · Mar 24, 2005, 09:17 AM

Actually, they didn't. They switched from the striped logo to an Aqua blue one sometime between the release of the OSX Public Beta and the final release of OSX. They made a big deal about it at the time. The white logo seems to be a more recent thing, and they seem to have been very quiet about it.

Moderator · Mar 24, 2005, 09:21 AM

rainbow = gay

that's why

badidea · Mar 24, 2005, 09:35 AM

Originally posted by Millennium:
The white logo seems to be a more recent thing...

What do you mean with "recent"? I got my first white stickers with my Quicksilver G4 in 2001!

discotronic · Mar 24, 2005, 09:40 AM

My original 1999 iBook came with the white stickers.

dlefebvre · Mar 24, 2005, 09:55 AM

I referred to the old logo as the �Apple Pride� logo.

Fiend · Mar 24, 2005, 09:57 AM

Rainbows? I like rainbows.

(southpark)

Teronzhul · Mar 24, 2005, 10:15 AM

My 1999 Lombard came not only with the white stickers but also with the blazing white lit apple logo on the back, even though it was upside down.

Millennium · Mar 24, 2005, 10:39 AM

Originally posted by badidea:
What do you mean with "recent"? I got my first white stickers with my Quicksilver G4 in 2001!

The flat outline logo, you mean? Apple has been doing those pretty much forever, in both black and white versions (occasionally red too), alongside the rainbow and Aqua-style logos. They're convenient when you can only print in one color.

Luca Rescigno · Mar 24, 2005, 10:42 AM

The Wallstreet PowerBook G3 (introduced several months before the iMac, in May 1998) was the first PowerBook with a solid white logo on the back. However, the logo inside was still rainbow-colored.

Yeah, I'm pretty sure the iMac (August 1998) was the first Mac with no rainbow colored logo on it.

xi_hyperon · Mar 24, 2005, 01:12 PM

Originally posted by Angus_D:
I think that the red single-colour predates the iMac, actually. It was certainly in use before the rainbow one was phased out, see http://web.archive.org/web/199704040...www.apple.com/ (red one in the footer)

OT: Too bad the article at the bottom of that page isn't archived:

Avie Tevanian on Mac OS 8

I would like to have read it.

Disgruntled Head of C-3PO · Mar 24, 2005, 01:14 PM

Originally posted by Moderator:
rainbow = gay

that's why

It took them 20 years to figure that one out?