[DCapple]

What do you think of the effects and the graphics of the new ad? do you like the concept?

Apple aside from creating cool gadgets they dont forget to amaze consumers on their commercial ads although the animation is pretty light but the concept was really cool i cant think of other way to put it....

well if you are the one to think of a concept on a theme like that " 1000 songs inside your pocket" what would it be? (this can be a good contest who ever comes up with the coolest concept.. )

for those who havent watch the ad: watch here

[msuper69]

Very cool.

Here's a direct link to the ad on Apple's web site http://www.apple.com/ipod/ads/.

[art_director]

They're nice spots but there isn't much in terms of a concept. It's more of a treatment, much like the Target ads of recent.

The new VW stuff, now there's a concept.

Mind you, both approaches have their merits.

[turbopants]

I like the ad, especially when all the songs fill up the nano at the end. Neat concept.

[Chad A Wright]

Nice action gets my attention. Simple show of product benefit. Apple logo. Well, now I have to buy it.