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Brikk luxes out Apple watch, will ship $70k diamond encrusted model
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MacNN Staff
Join Date: Jul 2012
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Despite the Apple Watch not yet shipping, design company Brikk has unveiled the Lux Watch product line. Their new collection includes 30 precious metal-plated, diamond encrusted luxury models across three lines of the upcoming wearable from Cupertino.
The Lux Watch is built in both 38mm and 42mm sizes and is available in 24-carat yellow gold, 18-carat pink gold, and 950 platinum. Customers have the ability to select from three different versions: The Standard, The Deluxe, and The Omni. The Lux Watch Standard offers a single row of diamonds totaling .50 carats around the face, and comes with a leather strap. The Lux Watch Deluxe has 2.3 carats of diamonds in multiple rows around the face, diamond encrusted buttons, and a leather strap with diamond studded clasp. The Lux Watch Omni has a fully diamond-wrapped case and band of over 12 carats of diamonds.
Each piece is disassembled inside Brikk's laboratory in Los Angeles. The external components are hand polished, then plated with five layers of diverse metals before a final plating in either two layers of gold or platinum. Color D, clarity VVS1 diamonds are set with a microscope in a custom-machined bezel. Each piece is then reassembled and tested before shipping to clients.
Brikk is taking pre-orders for the first batch of watches before the expected official launch of the Apple Watch in April. A deposit is required for each pre-order. The pre-order Lux Watches are expected to ship out between four and six weeks after the official release of the Apple Watch.
Prices range from $7,495 for the Lux Watch Standard, to $11,995 for the Lux Watch Deluxe, peaking at $69,995 for the Lux Watch Omni. All models are packaged in a Zero Halliburton aluminum case with carbon fiber interior. Each Lux Watch also comes with all standard accessories, a user manual, a diamond-embedded certificate of authenticity, and an exclusive 1-year warranty honored through Brikk, as the process voids the Apple warranty.
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Fresh-Faced Recruit
Join Date: Aug 2001
Location: Princeton, NJ
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Offline
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Cool! You can turn your elegantly designed watch into a piece of mall kiosk trash for under 100K!
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Senior User
Join Date: Jan 2008
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Ordered one...just 4,362 more monthly payments and that bad boy is mine!!!
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Forum Regular
Join Date: Apr 2008
Location: Vancouver, Canada
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