Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > Community > MacNN Lounge > Steve Jobs Pitches Cupertino on Stunning New Apple Campus

Steve Jobs Pitches Cupertino on Stunning New Apple Campus
Thread Tools
Andy8
Mac Elite
Join Date: Apr 2003
Location: Hong Kong
Status: Offline
Reply With Quote
Jun 8, 2011, 03:55 AM
 
Found this over on Macrumors:
Steve Jobs Presents to the Cupertino City Council (6/7/11)

Late last year it was revealed that Apple purchased a 98-acre campus from Hewlett Packard, just up I-280 in Cupertino. Last night, Apple CEO Steve Jobs, in trademark black turtleneck and jeans, explained Apple's plans for the space to the Cupertino City Council. Here's what the new 4-story building holding 12,000 employees will look like when it's completed in 2015:



As Steve describes it:

It's a pretty amazing building. It's a little like a spaceship landed. It's got this gorgeous courtyard in the middle... It's a circle. It's curved all the way around. If you build things, this is not the cheapest way to build something. There is not a straight piece of glass in this building. It's all curved. We've used our experience making retail buildings all over the world now, and we know how to make the biggest pieces of glass in the world for architectural use. And, we want to make the glass specifically for this building here. We can make it curve all the way around the building... It's pretty cool.

The facility will be 80% landscaping, with most of the parking underground, compared to 20% landscaping with all above ground parking currently. The current campus has 3,700 trees and Apple plans to increase that to more than 6,000 trees, including "some apricot orchards."

Apple also plans to build its own energy generation facility using natural gas, with the electricity grid as a backup.

One of the city councilors asked what the citizens of Cupertino would get from the new campus, and in particular brought up a free Wi-Fi network, like Google offers in Mountain View. Steve responded that Apple was the largest taxpayer in Cupertino and he felt that the tax benefits to having a company like Apple in Cupertino was benefit enough and the city should be providing a service like that.

"If we can get out of paying taxes, we would be glad to provide free Wi-Fi."
     
Face Ache
Addicted to MacNN
Join Date: Jul 2001
Status: Offline
Reply With Quote
Jun 8, 2011, 04:12 AM
 
Dude is totally missing his chance to make Apple visible from space.



     
Waragainstsleep
Posting Junkie
Join Date: Mar 2004
Location: UK
Status: Offline
Reply With Quote
Jun 8, 2011, 05:41 AM
 
Its circular so its more stable when it takes off.
I have plenty of more important things to do, if only I could bring myself to do them....
     
ort888
Addicted to MacNN
Join Date: Feb 2001
Location: Your Anus
Status: Offline
Reply With Quote
Jun 8, 2011, 10:22 AM
 

My sig is 1 pixel too big.
     
The Final Dakar
Games Meister
Join Date: Aug 2009
Location: Eternity
Status: Offline
Reply With Quote
Jun 8, 2011, 10:27 AM
 
The morbid side of me expects that he will be entombed in the center.
     
mattyb
Addicted to MacNN
Join Date: Feb 2008
Location: Standing on the shoulders of giants
Status: Offline
Reply With Quote
Jun 8, 2011, 10:45 AM
 
Originally Posted by The Final Dakar View Post
The morbid side of me expects that he will be entombed in the center.
He'll be in the Cloud silly.
     
Shaddim
Clinically Insane
Join Date: Apr 2003
Location: 46 & 2
Status: Offline
Reply With Quote
Jun 8, 2011, 10:59 AM
 
Originally Posted by The Final Dakar View Post
The morbid side of me expects that he will be entombed in the center.
Actually, I don't think that's too far-fetched at all. He may be building it as some big mausoleum, almost pharaoh style.
"Those who expect to reap the blessings of freedom must, like men, undergo the fatigue of supporting it."
- Thomas Paine
     
residentEvil
Professional Poster
Join Date: Jan 2000
Location: Detroit
Status: Offline
Reply With Quote
Jun 8, 2011, 11:11 AM
 
Originally Posted by The Final Dakar View Post
The morbid side of me expects that he will be entombed in the center.
and taking that one step further; he must feel he will make it to 2015; so he can see the finished project. hopefully. don't want another Disney, were he doesn't see the end of his ambition.
     
olePigeon
Clinically Insane
Join Date: Dec 1999
Status: Offline
Reply With Quote
Jun 8, 2011, 12:23 PM
 
You can watch the Stevenote here. You guys think Steve Ballmer gets cheers and applause when he goes to a city council meeting?
"…I contend that we are both atheists. I just believe in one fewer god than
you do. When you understand why you dismiss all the other possible gods,
you will understand why I dismiss yours." - Stephen F. Roberts
     
andi*pandi
Moderator
Join Date: Jun 2000
Location: inside 128, north of 90
Status: Offline
Reply With Quote
Jun 8, 2011, 12:38 PM
 
It's like the pentagon, but... round.

What will happen to the old Apple campus I wonder?
     
olePigeon
Clinically Insane
Join Date: Dec 1999
Status: Offline
Reply With Quote
Jun 8, 2011, 12:42 PM
 
It'll stay and still employ 2500 people.
"…I contend that we are both atheists. I just believe in one fewer god than
you do. When you understand why you dismiss all the other possible gods,
you will understand why I dismiss yours." - Stephen F. Roberts
     
Shaddim
Clinically Insane
Join Date: Apr 2003
Location: 46 & 2
Status: Offline
Reply With Quote
Jun 8, 2011, 07:47 PM
 
Wow, he was shooting fish in a barrel with that presentation. If he'd gotten up and crapped in the floor and said, "that's what it'll look like" they would have still fallen all over themselves to accept it.

That aside, it looks like it will be an amazing structure.
"Those who expect to reap the blessings of freedom must, like men, undergo the fatigue of supporting it."
- Thomas Paine
     
Face Ache
Addicted to MacNN
Join Date: Jul 2001
Status: Offline
Reply With Quote
Jun 8, 2011, 08:02 PM
 
Originally Posted by andi*pandi View Post
It's like the pentagon, but... round.
Jobs: ... at Apple we've removed the edges...

<standing ovation>

Jobs: ... so while our competitors have to slow their Segways down to corner, Apple employees can continue to zoom around.

<mass hysteria. joyous weeping. throwing of babies>
     
torsoboy
Mac Elite
Join Date: Mar 2003
Status: Offline
Reply With Quote
Jun 9, 2011, 12:54 AM
 
I thought it was pretty funny when he threatened them that they would leave the city if it wasn't approved. It was like, "let us do it, or you'll be very sorry."
     
Salty
Professional Poster
Join Date: Jul 2005
Location: Winnipeg, MB
Status: Offline
Reply With Quote
Jun 9, 2011, 04:45 AM
 
I killed myself laughing when the councilman asked for an Apple Store in the city. I'm surprised they don't have one.
     
OreoCookie
Moderator
Join Date: May 2001
Location: Hilbert space
Status: Offline
Reply With Quote
Jun 9, 2011, 04:56 AM
 
Originally Posted by Salty View Post
I killed myself laughing when the councilman asked for an Apple Store in the city. I'm surprised they don't have one.
They actually do have one on the main campus, but it's more geared towards Apple employees. It's the only place where you can get a `I visited the mothership' T-shirt.
I don't suffer from insanity, I enjoy every minute of it.
     
Waragainstsleep
Posting Junkie
Join Date: Mar 2004
Location: UK
Status: Offline
Reply With Quote
Jun 9, 2011, 06:06 AM
 
I think most of them just wanted to be able to say that they asked Steve Jobs a question.
I have plenty of more important things to do, if only I could bring myself to do them....
     
Waragainstsleep
Posting Junkie
Join Date: Mar 2004
Location: UK
Status: Offline
Reply With Quote
Jun 9, 2011, 10:08 AM
 
Originally Posted by Face Ache View Post
Dude is totally missing his chance to make Apple visible from space.



They'd need a much bigger lot so they could write "iEarth" under the logo. That would look pretty sweet on Google Earth.
I have plenty of more important things to do, if only I could bring myself to do them....
     
ort888
Addicted to MacNN
Join Date: Feb 2001
Location: Your Anus
Status: Offline
Reply With Quote
Jun 9, 2011, 11:05 AM
 
The questions asked by all of the city council members were cringe inducingly terrible.

Er, have you thought about safety?

No, you know what, I knew we forgot something... our meticulously planned and incredibly ambitious headquarters is nothing but giant deathtrap for 13,000 people.

Durka dur, what's in it for the city?

Seriously? You know what, **** it. We're moving to Mountain View.

Duh, I own an iPad. See. Look at my iPad!

Yeah, that's nice. I wipe my ass with iPads, sold millions of them, whatever, but yours looks real cool. Cool story bro.

My sig is 1 pixel too big.
     
olePigeon
Clinically Insane
Join Date: Dec 1999
Status: Offline
Reply With Quote
Jun 9, 2011, 11:28 AM
 
Steve's comment regarding the free wifi was perfect.
"…I contend that we are both atheists. I just believe in one fewer god than
you do. When you understand why you dismiss all the other possible gods,
you will understand why I dismiss yours." - Stephen F. Roberts
     
Phileas
Mac Elite
Join Date: Jul 2002
Location: Toronto, Canada
Status: Offline
Reply With Quote
Jun 9, 2011, 11:31 AM
 
Originally Posted by ort888 View Post
The questions asked by all of the city council members were cringe inducingly terrible.
I thought the same thing. They were all incredibly nervous.
     
The Final Dakar
Games Meister
Join Date: Aug 2009
Location: Eternity
Status: Offline
Reply With Quote
Jun 9, 2011, 11:32 AM
 
They knew they were gonna get international TV time.
     
andi*pandi
Moderator
Join Date: Jun 2000
Location: inside 128, north of 90
Status: Offline
Reply With Quote
Jun 10, 2011, 10:38 AM
 
Back on topic...

     
The Final Dakar
Games Meister
Join Date: Aug 2009
Location: Eternity
Status: Offline
Reply With Quote
Jun 10, 2011, 11:07 AM
 
The driving, however, is atrocious.
     
OreoCookie
Moderator
Join Date: May 2001
Location: Hilbert space
Status: Offline
Reply With Quote
Jun 10, 2011, 11:09 AM
 
You mean because the Japanese drive on the wrong side of the road? Yes, that's a stereotype I can subscribe to
I don't suffer from insanity, I enjoy every minute of it.
     
Railroader
Banned
Join Date: Jun 2005
Location: Indy.
Status: Offline
Reply With Quote
Jun 10, 2011, 02:27 PM
 
I love this place.
     
The Final Dakar
Games Meister
Join Date: Aug 2009
Location: Eternity
Status: Offline
Reply With Quote
Jun 10, 2011, 02:29 PM
 
Originally Posted by OreoCookie View Post
You mean because the Japanese drive on the wrong side of the road?
Nah, because I'm wasist.
     
olePigeon
Clinically Insane
Join Date: Dec 1999
Status: Offline
Reply With Quote
Jun 10, 2011, 02:41 PM
 
Australians drive upside down. That's just weird!
"…I contend that we are both atheists. I just believe in one fewer god than
you do. When you understand why you dismiss all the other possible gods,
you will understand why I dismiss yours." - Stephen F. Roberts
     
Laminar
Posting Junkie
Join Date: Apr 2007
Location: Iowa, how long can this be? Does it really ruin the left column spacing?
Status: Offline
Reply With Quote
Jun 10, 2011, 02:44 PM
 
Originally Posted by Salty View Post
because by in large
     
The Final Dakar
Games Meister
Join Date: Aug 2009
Location: Eternity
Status: Offline
Reply With Quote
Jun 10, 2011, 02:45 PM
 
Originally Posted by Laminar View Post
That's not funny, that great consumer shopping advice.

Oh.
     
Spheric Harlot
Clinically Insane
Join Date: Nov 1999
Location: 888500128, C3, 2nd soft.
Status: Offline
Reply With Quote
Jun 10, 2011, 05:32 PM
 
I confuse.
     
SpaceMonkey
Addicted to MacNN
Join Date: Oct 2002
Location: Washington, DC
Status: Offline
Reply With Quote
Jun 10, 2011, 05:39 PM
 
"Okay, let's move on to the Scottish accent. Now I think you'll find the Scottish accent is the complete opposite of the German accent in that phlegm in the larynx will hinder you. Okay. So we gotta clear away the phlegm. Remember: while attempting the Scottish accent, water is your friend. Now, is anyone here Scottish? Well, besides being notoriously cheap, your average Scottish person is drunk eighteen to nineteen hours a day! It's true, every single one of them! I haven't met a Scottish person who didn't have liquor on his breath while weaseling out of a check. Okay. So we've got our attitude, the phlegm is all gone, I of course need quiet...

'Scootie, yur bruther Lyle's in a wee bit o' truble. Scootie, put down that book! Scootie, wake up ya cheap drunken bastard! Ha-kah!"

YouTube - &amp;#x202a;Kids in the Hall - Accent Class&amp;#x202c;&amp;rlm;

"One ticket to Washington, please. I have a date with destiny."
     
Waragainstsleep
Posting Junkie
Join Date: Mar 2004
Location: UK
Status: Offline
Reply With Quote
Jun 11, 2011, 08:34 AM
 
I have plenty of more important things to do, if only I could bring myself to do them....
     
Phileas
Mac Elite
Join Date: Jul 2002
Location: Toronto, Canada
Status: Offline
Reply With Quote
Jun 11, 2011, 01:24 PM
 
As somebody of German/Jewish heritage who works with a bunch of Chinese, Korean, Russian and Belgian people, all I can say is that we all like good food.
     
Thorzdad
Moderator
Join Date: Aug 2001
Location: Nobletucky
Status: Online
Reply With Quote
Jun 11, 2011, 01:51 PM
 
The topic of this thread is Apple's plans for a new campus in Cupertino. Please remain on-topic. Take any and all racial/ethnic slurs, bigotries and derails elsewhere.
     
Salty
Professional Poster
Join Date: Jul 2005
Location: Winnipeg, MB
Status: Offline
Reply With Quote
Jun 11, 2011, 03:21 PM
 
Can we Make cultural observations or do I have to just pretend that everyone is white western and middle class?
     
Spheric Harlot
Clinically Insane
Join Date: Nov 1999
Location: 888500128, C3, 2nd soft.
Status: Offline
Reply With Quote
Jun 11, 2011, 03:35 PM
 
Originally Posted by Salty View Post
Can we Make cultural observations or do I have to just pretend that everyone is white western and middle class?
You can use other threads to project your prejudices onto random people in web videos.
     
Kerrigan
Addicted to MacNN
Join Date: Apr 2005
Status: Offline
Reply With Quote
Jun 11, 2011, 03:51 PM
 
I've worked in the service industry (waited tables, bartended) and I can attest that everyone is cheap, with the exception of the drunk.

None among us are quite as stingy as Steve Jobs, however.
( Last edited by Kerrigan; Jun 11, 2011 at 03:58 PM. )
     
Phileas
Mac Elite
Join Date: Jul 2002
Location: Toronto, Canada
Status: Offline
Reply With Quote
Jun 11, 2011, 04:41 PM
 
Considering the author himself admits that he has no idea whether or not Jobs is involved incharitable giving, isn't it a bit early to call him cheap?
     
Oisín
Moderator Emeritus
Join Date: Mar 2004
Location: Copenhagen
Status: Offline
Reply With Quote
Jun 11, 2011, 04:42 PM
 
Originally Posted by Salty View Post
Can we Make cultural observations or do I have to just pretend that everyone is white western and middle class?
Of course you can, if it’s relevant to the thread. This thread is about Apple’s new building, and it’s not in any way relevant here.
     
Waragainstsleep
Posting Junkie
Join Date: Mar 2004
Location: UK
Status: Offline
Reply With Quote
Jun 11, 2011, 05:28 PM
 
Originally Posted by Kerrigan View Post
I've worked in the service industry (waited tables, bartended) and I can attest that everyone is cheap, with the exception of the drunk.

None among us are quite as stingy as Steve Jobs, however.
I would argue that its not all about giving to charity. Bill Gates ought to give lots of his money away since he made it all by peddling dreadful software and hardware that has never once threatened to exceed adequate. Steve and Apple may not be saints, but in recent years they have pushed an entire industry that was previously content to dictate standards to suit its profits to raise their game and at least try harder. Apple products have made the world better, if only slightly. I would argue that M$ products for the most part have held progress back and charged us for the privilege. Of course if Steve still wants to change the world like he used to claim, his next step would be to take Apple more mass market and shave those hefty margins down. A lot. Shareholders wouldn't allow it if he wanted to though.

With his current strategy Steve may not give to the poor, but at least he only takes from the rich. Bill made his money by taking from everyone.


Its an interesting thought though. How long will Bill Gates and Steve Jobs be remembered? They are both successful businessmen, but its not like either of them really invented anything themselves. Bill Gates bought DOS and Woz built the Apple 2. I think if I were a multi billionaire I'd be looking for a way to get my name in the history books for more than being rich. I suspect BG is trying to do exactly that. Maybe if he can succeed in eradicating Malaria or something he will but again I suspect it will be a doctor in a lab whose name goes into the encyclopedia, not the guy who paid the bill for it.

Perhaps its off topic, but how would anyone here go about buying themselves a 1000 year legacy?
I have plenty of more important things to do, if only I could bring myself to do them....
     
olePigeon
Clinically Insane
Join Date: Dec 1999
Status: Offline
Reply With Quote
Jun 11, 2011, 06:05 PM
 
He made most of his money by having his company break the law because it was cheaper to pay the fine than change how they do business.
"…I contend that we are both atheists. I just believe in one fewer god than
you do. When you understand why you dismiss all the other possible gods,
you will understand why I dismiss yours." - Stephen F. Roberts
     
Railroader
Banned
Join Date: Jun 2005
Location: Indy.
Status: Offline
Reply With Quote
Jun 11, 2011, 06:17 PM
 
Al Gore gave about $200 one year he was vice president. This was verified by his tax returns and during interviews.

How that relates to Jobs and his pitch for a new Apple building I do not know. I like the new design.
     
Salty
Professional Poster
Join Date: Jul 2005
Location: Winnipeg, MB
Status: Offline
Reply With Quote
Jun 11, 2011, 08:35 PM
 
Originally Posted by Kerrigan View Post
I've worked in the service industry (waited tables, bartended) and I can attest that everyone is cheap, with the exception of the drunk.

None among us are quite as stingy as Steve Jobs, however.
GIve the guy a break, he only makes a dollar a year.
     
Cold Warrior
Moderator
Join Date: Jan 2001
Location: Polwaristan
Status: Offline
Reply With Quote
Jun 11, 2011, 09:57 PM
 
Anyone else notice Steve staring at the ground after asked some of the worst questions (especially by the second speaker)? I'm wondering if he did it to hide his laughter or rage.

And the Wired article -- speculative garbage. He's calling Steve a greedy capitalist based on assumptions. Given how private Steve is, one would probably either do more research or give the benefit of the doubt. Alas, Wired is hardly a place for good news anymore. When they're not link-baiting, they're like Engadget 2.0.
     
moonmonkey
Professional Poster
Join Date: Jan 2001
Location: Australia, the greatest country in the world, (Australians keep telling me).
Status: Offline
Reply With Quote
Jun 11, 2011, 10:45 PM
 
What a bunch of Morons (except Steve).

The porky guy could barely string a sentence together.
     
Salty
Professional Poster
Join Date: Jul 2005
Location: Winnipeg, MB
Status: Offline
Reply With Quote
Jun 12, 2011, 05:59 PM
 
Yah I think it was weird that Steve kept staring at the ground. Though it could have also just been nausea from the chemo or the lame assed questions. "Can we have free WiFi? Google gives free WiFi!"
     
   
Thread Tools
 
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Top
Privacy Policy
All times are GMT -4. The time now is 08:09 AM.
All contents of these forums © 1995-2017 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2017, Jelsoft Enterprises Ltd.,