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art_director · Mar 19, 2006, 10:09 AM

This may be old news but I was just at the Quark site and noticed that logo they stole last year for their new identity has been replaced with a new, less-elegant mark. Wonder if they were served papers for stealing the corporate identity in the first place. Regardless, a foolish move when your target market is the advertising and design community. Makes it tough for them to crack down on people pirating their software when they're stealing publicly.

If you're not acquainted with this have a look at:

http://www.boingboing.net/2005/09/21...t_birth_q.html

art_director · Mar 19, 2006, 11:11 AM

Also see:

http://www.creativepro.com/story/feature/23415.html

http://www.creativepro.com/story/news/24059.html

Man, that new logo is terrible.

Kevin · Mar 19, 2006, 11:16 AM

Yeah that no logo is too busy.

lookmark · Mar 20, 2006, 12:39 AM

Ugh.

Nivag · 06:40 AM

as mentioned on another site it looks a bit like this..

or Pacmac being sick

Westbo · Mar 20, 2006, 07:34 AM

Originally Posted by art_director

Also see:

http://www.creativepro.com/story/feature/23415.html

http://www.creativepro.com/story/news/24059.html

Man, that new logo is terrible.

I think they picked an ugly one to play the odds that it's NOT already in use.
I actually think this one's kinda funky. Of course, had they hired ME,

none of this would have happened.

W2

Kevin · Mar 20, 2006, 08:34 AM

Yeah they could have hired some kid in these forums and payed him $50 and got a better logo.

art_director · Mar 20, 2006, 08:37 AM

Originally Posted by Kevin

Yeah they could have hired some kid in these forums and payed him $50 and got a better logo.

Stevie Winder could have designed a better identity.

Kevin · Mar 20, 2006, 09:18 AM

Winder? Do you mean wonder?

art_director · Mar 20, 2006, 09:20 AM

Originally Posted by Kevin

Winder? Do you mean wonder?

I never said I could type...yep, Stevie Wonder, as in blind.

Westbo · Mar 20, 2006, 10:16 AM

Originally Posted by Kevin

Yeah they could have hired some kid in these forums and payed him $50 and got a better logo.

I woulda held out for at least $100. They've got $$$ to blow.

art_director · Mar 20, 2006, 10:24 AM

We should all create our own logos for Quark.

Westbo · Mar 20, 2006, 10:54 AM

Originally Posted by art_director

We should all create our own logos for Quark.

What a great idea... Anything goes,

just keep it clean!

nica · Mar 20, 2006, 02:26 PM

I'm waiting to see the logos...

art_director · Mar 21, 2006, 06:56 PM

That was a joke...I'm too swamped. But, if anyone's interested post 'em here.

Sourbook · Mar 22, 2006, 01:53 AM

vinster · Mar 22, 2006, 02:02 AM

Originally Posted by Sourbook

Brillant design!

art_director · Mar 22, 2006, 08:38 AM

Originally Posted by Sourbook

This would be a perfect logo for Quark. They could use the tag:

Quark. Searching for a clue.

Chad A Wright · Mar 23, 2006, 08:35 PM

That's probably the funniest think I've seen all day.

Weyland-Yutani · Mar 23, 2006, 08:55 PM

I like the new new logo. It does remind me of the SE logo and the forest green is a good color. It is an identifiable yet unique logo. Good design.

Oh and, for those of you bigmouths who think it is bad and call yourself designers. Let's see what you can do. Make a Quark logo and make one that's better than this most recent one

As in, put your money where your mouth is.

cheers

W-Y

normdzn · Mar 24, 2006, 05:52 PM

That's funny, I wonder if they used Adobe to design a quark logo. Hmm...anyways, I too, like nica, waiting to see those logos.

art_director · Mar 24, 2006, 06:06 PM

This is a poorly designed logo. Well designed logos can be reduced without losing quality. In some instances a simplified version of a mark is used. In this case the designer(s) put a highlight on the logo that appears at approximately 10:00. When the logo is reduced, as in on their site, it looks like a mistake. In fact, until I saw the logo blown up on another thread, I thought this was a mistake. SEE: http://www.quark.com/

Weyland: Dropping my paying work to do a Quark logo would make no sense from a financial point of view. Additionally, it would not change the fact that Quark stole one nice logo then came back a few months later with a crappy one.

normdzn · Mar 24, 2006, 06:10 PM

Originally Posted by art_director

Additionally, it would not change the fact that Quark stole one nice logo then came back a few months later with a crappy one.

Which one did they steal first, Art?

art_director · Mar 24, 2006, 06:12 PM

Originally Posted by normdzn

Which one did they steal first, Art?

http://www.boingboing.net/2005/09/21...t_birth_q.html

art_director · Mar 24, 2006, 06:26 PM

Dust or a really shiity design?

iREZ · Mar 26, 2006, 02:15 AM

maybe a stuck pixel?

i think quark uses its terrible logos so that they stay active amongst the mouths of designers (any publicity is good publicity right?). then they pay weyland to scour the net, find all the trash talk, and clean up their mess. how is the yearly salary now a days weyland?

by the way, this is highly unprofessional of me, but i think i got a shot for next years logo...what do ya guys think?

Q

ajprice · Mar 27, 2006, 07:19 AM

iREZ, they would never go for something so professional looking ') , here's mine

[FONT="Comic Sans MS"]Q[/FONT]
[FONT="Courier New"]QUARK XPRESS 7[/FONT]

What do I win????!!??!1

Westbo · 07:41 PM

A-D,

To use your tag line:"Quark. Searching for a clue", we could modify Sourbook's terrific logo. How about:

3/29/06: DUHHHHHHH!, I just noticed Sourbook's logo is the same as the one used for "Spotlight" in OSX 10.4.

Well, I've never been accused of being fast

W2

Banghazi · Mar 27, 2006, 08:08 PM

that's a dope logo

production_coordinator · Mar 28, 2006, 02:38 PM

I prefer the older logo to all the new ones...

It's just a logo...

I also wish they had a little CMYK in there... without it being too tacky.

Weyland-Yutani · Mar 28, 2006, 06:21 PM

Originally Posted by art_director

Dust or a really shiity design?

Neither, as it happens. Check out a larger version of that logo and stop your whining. You don't even use Quark.

W-Y

art_director · Mar 28, 2006, 06:29 PM

Originally Posted by Weyland-Yutani

Neither, as it happens. Check out a larger version of that logo and stop your whining. You don't even use Quark.

W-Y

Graphic Design 101 at any reputable learning institution will teach prospective designers that a logo should look good when very small and when very large.

Now, let's throw that general rule out the window for a moment and consider what Quark has done. Let's see, to W-Y's point, when large the dust speck is a highlight when you blow the logo up. Then when used small, as Quark has done on their own site, it looks like a hack mistake.

Look, W-Y, you obviously don't know diddly about real world advertising and design. Your many posts are proof of that. Kindly stick to what you do know, what ever that may be.

art_director · Mar 28, 2006, 06:36 PM

Originally Posted by Weyland-Yutani

You don't even use Quark.

Yeah, that's it, I don't use Quark.

You've proven to be in incendiary hack who knows nothing of the world accept troll-like attacks. I suggest you head on over to MySpace.com and start swapping spit with other kids on your level.

Weyland-Yutani · Mar 28, 2006, 08:02 PM

the only reason anyone would even confuse you for a designer would be that you chose such a brick-subtle username on these forums. In all other cases you act like you're an Adobe salesman or worse an Adobe zealot who spams forums with non-sense information and FUD about the industry standard app in layout. QuarkXPress.

I couldn't care less what you think of the Quark logo, not the least because you're a talentless wannabe designer who doesn't know a pica from a point. Get a life pal and let us pros work with the real tools making the big money.

W-Y

art_director · Mar 28, 2006, 08:08 PM

Originally Posted by Weyland-Yutani

Get a life pal and let us pros work with the real tools making the big money.

Between your posts about PDFs and your general lack of knowledge about what a good brand mark is you've proven you know nothing of this business. I won't be wasting any more time on you.

Westbo · Mar 28, 2006, 08:49 PM

A-D & W-Y

Geez, after readin' all this on-going thing between you two, I'd hate to think what it would be like if you didn't like each other.

Thank goodness there are no CorelDraw lovers here.

W2

art_director · Mar 28, 2006, 08:54 PM

It's a lovefest.

normdzn · Mar 29, 2006, 01:07 PM

Yikes, you guys (AD & WY) definitely up the ante here with your bickering, you would think that you guys were married of somethin'. Hahaha, sorry I had to say it.

normdzn · Mar 29, 2006, 01:08 PM

Anymore, logos? I wanna see 'em!

normdzn · Mar 31, 2006, 12:15 PM

Whoa, watch out Dr. Phil, Dr. Norm is here to solve problems! I fight bickering and keep the PEACE!

art_director · Mar 31, 2006, 12:25 PM

Peace or piece?

jamil5454 · Apr 3, 2006, 12:21 PM

Neither, peese.

production_coordinator · Apr 3, 2006, 02:22 PM

I like the flower of 6.5... I don't understand why they don't stick with that for the next version... perhaps adjust it slightly...

::maroma:: · Apr 4, 2006, 05:12 PM

That logo (the one Quark stole) is used by a bunch of other companies and organizations. That thing is like the most overused logo in the land.

http://www.designers-forum.com/board.php
http://www.artworkers.org/
http://www.midasproductions.ie/
http://www.smartcom.cl/conectados/
http://www.alcone.co.uk/

iREZ · Apr 4, 2006, 06:46 PM

welcome to post one and two of this thread ::maroma::

sorry i couldnt resist

Jim Paradise · Apr 4, 2006, 08:27 PM

It looks like there's a bloody lense flare on the new logo.

abrooks · Apr 18, 2006, 08:17 AM

Originally Posted by Weyland-Yutani

the industry standard app in layout. QuarkXPress.

*Bursts into laughter*

yugyug · Apr 22, 2006, 04:13 AM

Originally Posted by normdzn

Anymore, logos? I wanna see 'em!

This logo could help them win back some customers.

normdzn · Apr 25, 2006, 07:32 PM

I guess I have to come up with one as well.

Orlyplox · Apr 25, 2006, 09:39 PM

Does this quark ?