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Windows Phone shipments beat BlackBerry, lags behind iOS, Android
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MacNN Staff
Join Date: Jul 2012
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Shipments of Windows Phone devices have overtaken those of BlackBerry phones for the first time, according to a report. Numbers from IDC places the Microsoft mobile operating system in third place, still a considerable away behind iOS and Android shipments, which are said to make up 92.3-percent of all shipments when combined.
The BlackBerry shipments for the first quarter of 2013 have dropped compared to last year, shrinking from 9.7 million shipments to 6.3 million, and makes up just 2.9 percent of the market. Windows Phone shipments more than doubled year-on-year, going from 3 million estimated shipments to 7 million. Despite the increase, it only manages to reach a 3.2-percent market share.
Senior IDC research analyst Kevin Restivo claims the switch of positions "helps vindicate the direction taken by Microsoft and key partner Nokia" in pushing Windows Phone. "Given the relatively low volume generated, the Windows Phone camp will need to show further gains to solidify its status as an alternative to Android or iOS."
Though iOS shipments have increased compared to Q1 2012, rising from 35.1 million to 37.4 million for the quarter, this increase is not reflected in the market share overall. With 162.1 million shipments compared to 90.3 million the year before, the market share for Android increased from 59.1 percent to 75 percent, and forcing iOS to decrease from 23 percent to 17.3 percent overall.
It is worth pointing out that the figures released by IDC are for shipments of stock to retailers and carriers, rather than figures for devices sold to customers. Shipment figures could still be used as a general guideline for sales, though will not be as accurate as a final sales total.
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Last edited by NewsPoster; May 16, 2013 at 11:02 AM.
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Dedicated MacNNer
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That's classic IDC. They put the words "Top Five Smartphone Operating Systems" in the headline above the table, then they list SIX (plus "Others").
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Forum Regular
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So much for BB10 turning the company around. BlackBerry is toast.
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Though I did not know the place, I set out for the land of my dreams
When I arrived at the land of my dreams, I found I did not know the place
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Senior User
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And shipments means nothing. Sales minus returns would mean something.
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