[IUJHJSDHE]

Well I think Apple will live on and get more and more % of the market.
And I think I did this kind of post once before?
But what do you think?

• Apple Will live on and get a lot of the market (1)
• Apple will get worse and worse untill they announce that thay can not continue (2)
• Or that they will Get a bit better but not much and stay that way? (3)

What do you think?

[FERRO]

....1

thou... I think apple could be doing alot more to promote themselves...

[Nebagakid]

...1

but only if their start hitting the tv, newspaper, and radio of our country with MARKETING!!!!!!!!

HEY APPLE! ever heard of telling people about your ground breaking products?
Naw, then people who be able to see them and get more interested in them

[alphamatrix]

1
But they really need to let people know about their great products.

[pscates]

I'm gonna echo the other three here and say 1. They have too much cool stuff NOT to.

However, like the other guys say, if Apple doesn't divert some of that $4 billion into stronger, non "preaching to the choir" marketing, they're really dropping the ball.

That's about the only aspect of Apple that really chaps me: their apparent inability (or disinterest?) in coming up with a cohesive, head-turning and compelling marketing strategy/campaign.

Sitting on all that gold...and nobody seems to know or care

[Asimuth]

3

If the other manufacturers are barely making margins in the double figures and you can pull 30% margins in a niche why grow? I know this might be un-American but why charge for market share when you can return more shareholder value by remaining in a profitable niche.

Apple markets to the converted because all it is trying to do is make us devotees feel our over-spending is warranted. I love my Mac, I wish Apple ruled the world, but if they ruled the world... I might not love my Mac

[Cipher13]

3; or 2 at the rate they're going. Ditch Jobs.

[gumby5647]

3

unless they do some advertising and address the pricing problems....(don't get me started on the iPod and PowerMacs)

[iCartman]

3. OSX hasn't made any impact in sales whatsoever.

[Nile Crocodile]

2 or 3

OS X is great but like others said it's not generating sales. Yet.

[- - e r i k - -]

I'd say either 1 or 3, or perhaps 2

[IUJHJSDHE]

POLL STATUS:


People for number 1: 5 <font color = red> 6 if you count me </font>

People for number 2: 3

People for number 3: 6

<font color = green>Basically:</font>
Most people think number 3
Few people thing number 2
<font color = red>Even with 3 and 1 if you count me</font>

[ 10-31-2001: Message edited by: IUJHJSDHE ]

[Spliffdaddy]

people that claimed #1 yet added a disclaimer (but, though, however) - 6



guess they actually meant #2 or 3

[IUJHJSDHE]

Originally posted by Spliffdaddy:
<STRONG>people that claimed #1 yet added a disclaimer (but, though, however) - 6



guess they actually meant #2 or 3</STRONG>

Next time you comment please put what you think too!
Not just a comment but something to add to the poll,

Thanks.

[Nimisys]

3 as long as there are mac users 2 will never happen... but as long as there are people who desire function over form number 1 won't happen

[Griggsy]

3 definiteley if pricing and technology strategy stay way they are (iPod not being windows compliant, Pricing of Powermacs without screens to joe PC punter seem excessive)

1 would be fab but is only likely if Apple expand product line and become more like Sony rather than Dell

2 will never happen too much of a dedicated, enlightened user base

[VRL]

1

[Captain Obvious]

3

They need to revamp their market strategy. Its great that they give Apple fans quirky commercials but their advertising does nothing to bring in a larger market share. They need commercials on that are capable of handling high volume rotations. (Gateway, Intel, and MS all have more air time than Apple) Flashing their products across the screen on a white background is tired and dull. NEW commercials, new advertising strategy, and you will get new customers that will allow the company to grow. Target the hell out of kids via MTV and the right magazines. Focus on creating a new generation of Mac users and give up on converting middle aged baby-boomers who don't want to spend the time learning a new platform.

[xyber233]

1 if Apple can speed up the process....maybe ditch motorola?

[scaught]

well. your options leave out the obvious answer to whats going to happen to them in the future which very well could be "stay the same".

apples commercials, while "quirky" and "edgy" absolutely are not effectively marketing apple. they market the thing that people complain about apple the most. "cute, roundy, colorful, etc". name the last apple commmercial that actually showed how the software works? name the last apple commercial that wasnt some idiot dancing around or that, to put it plainly, actually SHOWED WHAT THE COMPUTER DOES!!!! for all anyone knows, the damn thing is an overpriced computer to run windows! "theres no software for an apple"; for all the average consumer knows, this is a completely valid claim. no marketing of its abilities is whats holding apple back severely. the apple stores are surely going to help in this matter, but a smattering of stores spread across the US is hardly going to make a sizable dent in market share.

your computer supposedly "thinks different"? show it. all youve proven to anyone is that it looks different.

im feeling pretty jaded today (as you can tell by my stupid rant) so i guess im voting for 2. things HAVE to change. the only real marketing for their products is done by their fanatical users. and some of those seem to be dropping off as well. there has to be growth for a company to continue operating. the stockholders certainly arent happy with apples performance, theyre going so far as to press lawsuits.

[edit] id like to apologize to captain obvious for stealing his fire, i didnt even scroll down to the bottom before i fired off my reply [/edit]

[ 10-31-2001: Message edited by: scaught ]

[SDW2001]

I agree that the quirky ads are not really all that effective. I am really beginning to think that Jobs should just be the VP for product development because:

1) Apple's products are ridiculously overpriced (esp. PMG4's)
2) They are not visible enough to the market...other than in network TV shows as background ads.
3) Jobs knows how to spearhead and develop superb, even revolutionary products but doesn't know how to market them.

The cube could have been a smash success if they just brought the price down, offered it in colors and bundled it with a monitor as a headless imac with more power.

The iPod may suceed, but people still think it is just an mp3 player. They should have a media blitz near the holidays (now) to tout its other media capabilities). They aso should have found a way to make it a PDA as well.

Basically, I think they will figure things out. The Apple stores are bound to succeed......

#1 for me

[MikeM32]

As much as I love Apple I have to say 3 as-well.

They could be somewhere between getting only a "bit" better and having the whole market if (as many others above mentionned) they boosted up thier marketing techniques.

Also when demand is high enough the next best thing to do would be to lower costs a bit. Then watch them "fly off the shelves".

They'll never have the "whole" market though, but they could have a bigger chunk of it.

Apple has to let people know they exist alot first.

Mike

[GK]

3

[San Acoustic]

Register stock lawsuit story

[Belle]

Regarding the new lawsuit - From The Register:

The new action focuses more on Apple's promotion of the (then) new Power Mac G4, Cube and iMac, claiming that Apple said they were "exceptionally powerful, fast and attractive, coming with exceptionally attractive designs and containing new and revolutionary features" and that they were "ready for mass production, and would be available in quantity shortly".

When Apple published its Q4 2000 results in October last year, the company said that sales of all three products were disappointing. The reason, alleges the Schiffrin & Barroway suit, was that the products were "late to market, had defects and lacked features essential for market success".

The upshot is that Apple's stock, which had risen to $64, the lawyers say, on the back of the launch of said products, fell to $13 when the Q4 results were made known.

I find the fact that people are suing Apple for this quite funny. Apple could surely counter-sue these people for being ****ing morons and believing that Apple could ship products that had "features essential for market success", and ship them on time?!