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spacefreak · Jul 18, 2002, 09:16 PM

Apple Stupidity
Reuters reports, "Apple Computer Inc. Chief Executive Steve Jobs predicted Wednesday a 'bumpy ride' for business as it rides out an economic downturn that probably would last for another nine months. 'We play the hand we're dealt. We don't see things getting better in the next six months, probably the next nine months."
This is so frustrating. The economy is not in a "downturn." Maybe Apple is, and if it is there's one stand-out reason: they have a 5% market share. If they would have shed their politics ten years ago, they could be at 10-to-12%. How? They could actively participate in my program. For example, the Dittocam is on for three hours every day, and there is a Macintosh 22-inch cinema display monitor on display. It's costing them nothing. But they won't get anywhere near this program because Jobs is a big, Clinton-loving Democrat.

They deserve to be at 5%, just as every bad businessman who lets his bias get in the way should be. They put politics ahead of profits, even though there are no bigger believers in the Macintosh than those of us at the EIB Network and me personally. People bought computers just so they could access Rush 24/7 when we started it up. They could've bought Apples. It's frustrating, because I don't want this outfit to go out of business. I'm glad they're not going to stop their R&D. The Macintosh System 10 will send Bill Gates back to being a dinosaur.

Apple has always been superior at this stuff. The economy is coming back, and there has to be a way for Apple to capitalize on that. The attitude that people only buy so many computers ought not be their attitude. There's 95% of the country that ought to be open to buying a computer right now, if it's a better one than the one they have - and the System 10 is!

I spent two minutes on this on Thursday's show, at a cost of about 35 grand. I go for quality, and don't let the closed-mindedness of anyone stand in the way of praising their product. Remember, Apple, there has never been a recession at the EIB Network. We and our sponsors simply refuse to participate. Select Comfort, one of our most prominent advertisers, saw their stock price continue to rise.

Like everyone who advertises on the EIB Network, their sales are way up. It all depends on your attitude. If you think there's a bad economy, then you're going to create one for yourself. Again: we have yet to have a recession in the 14 years of this program. No year has ever been lower than the previous one. We've added expenses and thus seen the profit margin shrink now and then as we've grown, but the revenue? We haven't had a down year - ever. The result? 100% market share in the arena of ideas.

<a href="http://www.rushlimbaugh.com/home/daily/site_071802/content/right.guest.html" target="_blank">http://www.rushlimbaugh.com/home/daily/site_071802/content/right.guest.html</a>

<img src="http://www.spacefreak.com/photos/pepper/pepper-cone.gif" alt=" - " />

Roxie · Jul 18, 2002, 09:41 PM

I'm not a big fan of Rush, but there is lot of truth in what he says here. Politics be damned, Steve. Lets get the word out on the best OS ever designed no matter what forum.

Rox

IamBob · Jul 18, 2002, 09:50 PM

<blockquote>quote:<hr />This is so frustrating. The economy is not in a "downturn."<hr /></blockquote>Agreed.

Now if only we could convince the rest of the country...?

mattmarshall · Jul 18, 2002, 09:53 PM

glad he's a fan, but does he know that within an inch of that article is a "download windows media player!" button? seems like if he was serious about this, he'd go quicktime....

Roxie · Jul 18, 2002, 10:39 PM

Point taken, and that's been a thorn in my side for a number of years. He should at least offer Quicktime as an alternative.

Rox

Tominator · Jul 18, 2002, 10:56 PM

It's up to his syndication company to deal with the streaming. The show used to be offered over RealAudio, but switched to WMP about three years ago. He's basically at the mercy of the streaming provider capable of handling the kind of load Rush's audience demands. At least it works.

milhous · Jul 18, 2002, 11:03 PM

Rush is right on target. Jobs isn't a salesman or a businessman. Instead, they're having an ideologue run the show.

KidRed · Jul 18, 2002, 11:23 PM

Whatever Rush. "Clinton loving democrat'. He says it like the true bigoted red neck country racist fu[k that he is. I was hoping he'd be deaf by now so he could melt away at home and not by poisoning brain dead farmers and rich rednecks.

That's the reason mac is at 5% because Jobs is a Democrat

And if Jobs would've promotted his racist and close minded web cam we'd be at 10-15% market share. Right, uh huh

foobars · Jul 18, 2002, 11:31 PM

<blockquote>quote:<hr />Originally posted by spacefreak:
Apple Stupidity 'We play the hand we're dealt. We don't see things getting better in the next six months, probably the next nine months."
This is so frustrating. The economy is not in a "downturn."<hr /></blockquote>The market is down for the 9th day in a row.

We're at 1997 (pre-.com even pre-Netscape IPO) levels.

The euro is worth more than the dollar.

The economy is in a very serious downturn and there's no end in sight.

Rush is an idiot whose loud mouth and fat ass have lost their effectiveness with the American public. He's not interesting, new, or intelligent. The only way he can get any ratings at all is through hyperbole.

Steve Jobs is the CEO of a multi-billion dollar corporation. I think he knows what he's doing.

Tominator · Jul 18, 2002, 11:33 PM

<blockquote>quote:<hr />Originally posted by KidRed:
Whatever Rush. "Clinton loving democrat'. He says it like the true bigoted red neck country racist fu[k that he is. I was hoping he'd be deaf by now so he could melt away at home and not by poisoning brain dead farmers and rich rednecks.

That's the reason mac is at 5% because Jobs is a Democrat

And if Jobs would've promotted his racist and close minded web cam we'd be at 10-15% market share. Right, uh huh

<hr /></blockquote>Whoa there, you need to chill the hell out and take it to the Lounge or elsewhere. Why don't you start a thread there and enlighten us with why you know Rush is a racist, panders to rich rednecks, and farmers (like me) are brain dead. Do you have a better idea as to how Apple could improve its marketing?

Talk about brain dead and closed minded... but maybe you're just trolling.

Nonsuch · Jul 18, 2002, 11:41 PM

So Rush is claiming that the one thing Apple needs to raise marketshare is to advertise on his program, and that they won't do it because Jobs is a Democrat?

Does Rush really believe he's that powerful and influential?

Tominator · Jul 18, 2002, 11:52 PM

<blockquote>quote:<hr />Originally posted by Nonsuch:
So Rush is claiming that the one thing Apple needs to raise marketshare is to advertise on his program, and that they won't do it because Jobs is a Democrat?

Does Rush really believe he's that powerful and influential?<hr /></blockquote>His overall point is that Apple isn't doing all that it could in order to raise market share, and that Jobs is stupid for being all "doom and gloom" about the coming year. Instead of being negative, he should be using every opportunity to show off how great Apple products are. The Rush Limbaugh program is one example; Rush has the most listened to show on the radio and he loves the Mac. Apple is foolish to not exploit such a great advertising opportunity.

But it's no secret that Jobs is not a fan of Rush and other conservatives. Jobs has donated large sums to the Democratic party and has had both the Gores and Clintons as house guests. Rush knows that Apple advertising on his show won't make a huge marketshare difference, but it might help Apple's bottom line.

MrShow · Jul 19, 2002, 12:00 AM

The only thing I agree with limBloat about is that Apple should advertise on radio. But not his program, hate radio gets horrible ratings. I know for a fact that here in Orlando he gets clobbered in the ratings.

I would bet he doesn't have 5% of the radio market.

And when he is going to stop blaming Clinton for everything?

Bush one term - like father like sons (We have pumpkin head here in Florida)

Nonsuch · Jul 19, 2002, 12:00 AM

<blockquote>quote:<hr />Originally posted by Tominator:
His overall point is that Apple isn't doing all that it could in order to raise market share, and that Jobs is stupid for being all "doom and gloom" about the coming year. Instead of being negative, he should be using every opportunity to show off how great Apple products are.<hr /></blockquote>I think Jobs needs to demonstrate to investors that he's cognizant of how stagnant the PC market is right now. (Whatever stats you cook up to show the economy is better than it seems, the fact is that PC makers are all struggling right now.) Coming across like a polyanna about Apple's prospects in a tough market might not help investor confidence, and probably won't help at all when that next earnings conference rolls around.

milhous · Jul 19, 2002, 12:12 AM

Rush's bottom line is that Jobs should put aside his partisan politics to do whatever is necessary to help Apple prosper. It's no secret that Rush is big fan of Macs, but there's not much he can do because when he's willing to offer a helping hand to Apple, they're not interested at all simply because his ideas conflict with Jobs' philosophy. That's ridiculous, self-centering and also a liability to the company. Jobs should be taking whatever help he can get.

What I don't understand is that in the "Everying is easier on a Mac" campaign, one of the campaign materials stated that both a republican and democratic president used Macs. Hmm, that sounded like the company was nonpartisan. Probably just another one of Jobs' ploys.

CharlesS · Jul 19, 2002, 12:22 AM

About half of this country is liberal and the other half is conservative. By deliberately trying to get politics mixed up with this, Apple is effectively cutting their market share in half. Why? This is about computers and business, not politics. These things have nothing to do with each other. Rush has a very popular show that is listened to by a whole lot of people, so the ads would be heard, and also, it would help to remove the stigma that Macs are for rich, liberal baby-boomers. It doesn't matter whether you like Rush or not (I'm not a great fan) - this is business. You want to get money, and market share.

[ 07-19-2002, 12:23 AM: Message edited by: CharlesS ]

Nonsuch · Jul 19, 2002, 12:34 AM

First Anton LaVey gets the Apple snub, now Rush Limbaugh ... makes you really wonder about Jobs, eh? <img border="0" title="" alt="[Wink]" src="wink.gif" />

gyc · Jul 19, 2002, 12:45 AM

<blockquote>quote:<hr />Originally posted by CharlesS:
it would help to remove the stigma that Macs are for rich, liberal baby-boomers.<hr /></blockquote>heh... so now we can stigmatize that Macs are for rich baby-boomers of all persuasions.

Seriously though, Rush has the most popular radio talk show in the country and you can clearly see the cinema display on the streaming video version of his show on his website. Apple is missing a big opportunity to reach new users by not signing up Rush to advertise Macs... perhaps a special Switch radio ad starring Rush to run during his show would be very effective. There are probably millions of listeners who take what he says as Gospel and would probably rush out to buy a Mac at his command.

The Evener · Jul 19, 2002, 12:48 AM

I think we're buying into Rush's logic too much. He is, after all, only one conservative voice on a spectrum of conservatism. Quite simply, there are plenty of Republicans who don't like Rush, just as many Democrats felt betrayed by Bill when he began to hug the middle by moving to the right.

That said, it's a bit foolish for Rush to suggest that Apple is letting a golden moment pass by not exploiting his enthusiasm for Apple. He can evangelize about the Mac "for free" on his program, just as many of us rave about the Mac to friends and others without getting a pay-check from Cupertino. Maybe I'm missing it, but it sounds like he wants an advertising partnership or something. Well, for all the people Apple may pick up through Rush endorsements, they might very well lose customers who don't like Rush's politics. By NOT getting involved with Rush (or chasing after Ted Kennedy to be their poster boy), Apple is doing the sensible thing.

I do like the fact that Rush refers to OS X as "System 10." I almost forgot that's the way we used to refer to the Mac OS!

[ 07-19-2002, 12:53 AM: Message edited by: The Evener ]

Chris Holmes · Jul 19, 2002, 01:33 AM

This has to be the best reason I've ever heard for not using a mac.

-- Maybe apple can appeal to Rush's ego by asking him to do a "Switch" commercial... That would be better than hawking apple on his show.
That would be almost as funny as the Will Farell switch.

rantweasel · Jul 19, 2002, 01:35 AM

<blockquote>quote:<hr />Originally posted by milhous:
Rush's bottom line is that Jobs should put aside his partisan politics to do whatever is necessary to help Apple prosper. It's no secret that Rush is big fan of Macs, but there's not much he can do because when he's willing to offer a helping hand to Apple, they're not interested at all simply because his ideas conflict with Jobs' philosophy. That's ridiculous, self-centering and also a liability to the company. Jobs should be taking whatever help he can get.
<hr /></blockquote>On the contrary, I respect Steve Jobs and Apple more for putting politics over profit. Anyone can sacrifice their beliefs to make extra money, and you end up with Nike sweatshops, Union Carbide poisoning Bhopal, slaughterhouses turning out E Coli infected meat that gets sold in fast food joints where the employees are not allowed to work full time because then the company would have to pay health benefits. A company that says screw profit, we believe in doing what's right - I'm willing to pay a premium for that. It works, too - look at Ben & Jerry's (before it was bought), look at In-N-Out burger (they hire full time, pay twice the competition, and still do well), Adam & Eve (the sex toy company - they turn profits into contraception for developing countries and family planning) and the like. And at least Apple is up front about it. Quite a few places spend tremendous amounts of corporate profits on political causes and don't tell their customers where the money is going.

Tominator · Jul 19, 2002, 01:43 AM

<blockquote>quote:<hr />Originally posted by rantweasel:
 <blockquote>quote:<hr />Originally posted by milhous:
Rush's bottom line is that Jobs should put aside his partisan politics to do whatever is necessary to help Apple prosper. It's no secret that Rush is big fan of Macs, but there's not much he can do because when he's willing to offer a helping hand to Apple, they're not interested at all simply because his ideas conflict with Jobs' philosophy. That's ridiculous, self-centering and also a liability to the company. Jobs should be taking whatever help he can get.
<hr /></blockquote>On the contrary, I respect Steve Jobs and Apple more for putting politics over profit. Anyone can sacrifice their beliefs to make extra money, and you end up with Nike sweatshops, Union Carbide poisoning Bhopal, slaughterhouses turning out E Coli infected meat that gets sold in fast food joints where the employees are not allowed to work full time because then the company would have to pay health benefits. A company that says screw profit, we believe in doing what's right - I'm willing to pay a premium for that. It works, too - look at Ben & Jerry's (before it was bought), look at In-N-Out burger (they hire full time, pay twice the competition, and still do well), Adam & Eve (the sex toy company - they turn profits into contraception for developing countries and family planning) and the like. And at least Apple is up front about it. Quite a few places spend tremendous amounts of corporate profits on political causes and don't tell their customers where the money is going.<hr /></blockquote>You're confusing politics with ethics and morality. Your argument makes no sense in the context of this discussion.

zazou · Jul 19, 2002, 02:19 AM

(By the way, you can hear Rush on Apple <a href="http://mfile.akamai.com/5020/wma/rushlimb.download.akamai.com/5020/clips/02/07/071802_13_apple.asx" target="_blank">here</a>. You will need Win Media Player. It is only about 2.5 minutes )

I don't get it....

How could you not want the single largest radio show in the country not advertising Macs?

Who cares who is listening?

Who cares what Rush says? Sure it is psuedo-political, but so is "Politically Incorrect" or "Where's My Bush"... would you object to adverts there?

Why do political opinions have anything to do with advertising?

If the numbers are there, use them. The fact that the host is hip to them (macs) is a huge plus. 20 million weekly listeners is not chump change. 5% of that would be a million units alone.

Rush has been bullish on Macs for years.

And people, please, some of you make it sound like he is inciting race riots and segregation.

Though VERY popular, he is only a radio personality.

[ 07-19-2002, 02:29 AM: Message edited by: zazou ]

theolein · Jul 19, 2002, 03:05 AM

Who the fu�k is this Rush Limbaugh fu�ker? Sounds like another one of your fat a$$, hot air, Jerry Fallwell type, semi religious fu�ks who preach some kind of fear and hate filled litany to the insular, brain dead fu�ks who are too fu�king stupid to think for themselves, and make money out of selling the same pi$$ poor "get rich quickly" crap to the above mentioned. Bloody good thing Apple doesn't use that primitive fu�k for advertisment outside the USA, because if they did, there wouldn't be an Apple outside the USA.

Chris Holmes · Jul 19, 2002, 03:15 AM

humor aside-- I hear where he is coming from, but we all know how controlling apple is about their corporate identity and branding-- It seems to me that as far as PR goes they tend to shy away from identifying themselves with a given side-- it wouldn't be good for business. People who are of other persuasions feel alienated.
Now, I think there's no doubt that the apple falls a little more on the left side of the tree, it's fairly apparent-- but to call Steve Jobs a "Clinton-lover" seems rather silly to me-- sounds like sour grapes.
Like maybe rush was hoping to make some money on the deal and apple didn't bite, and now he's ticked.
Or, maybe Rush is too controversial in general for them to want to be associated with-- Do you think apple would want to be hooked up with G.Gordon Liddy, or Art Bell, or even Howard Stern? In fact, with the exeption of the "Think Different" Geniuses (Einstein, John Lennon, etc) or Jeff Goldblum's voice, it seems to me that Apple has tried hard to associate themselves more with Average folks-- you know, computers for the rest of us-- rather than any particular Spokes person, celebrity, or high profile people like Rush Limbaugh...

Tominator · Jul 19, 2002, 03:26 AM

<blockquote>quote:<hr />Originally posted by theolein:
Who the fu�k is this Rush Limbaugh fu�ker? Sounds like another one of your fat a$$, hot air, Jerry Fallwell type, semi religious fu�ks who preach some kind of fear and hate filled litany to the insular, brain dead fu�ks who are too fu�king stupid to think for themselves, and make money out of selling the same pi$$ poor "get rich quickly" crap to the above mentioned. Bloody good thing Apple doesn't use that primitive fu�k for advertisment outside the USA, because if they did, there wouldn't be an Apple outside the USA.<hr /></blockquote>Speaking of hate and ignorance...

phrenzy · Jul 19, 2002, 03:54 AM

Yeah, maybe we can have Anne Coulter start pitching macs too!

You repukes make me sick - I salute Jobs for taking a stand against ignorance and not supporting that hate spewing piece of garbage.

This has nothing to do with "politics" and everything to do with Morality.

The Republican party is simply full of backwards idiots - If that means making less money so be it.

Keep it up Jobs - don't sell out to the Reich Wing!

PHoynak · Jul 19, 2002, 04:13 AM

Rush is right period. You have to advertise to make sales and you place ads so people will see and or hear them. If only 10% of Rush's listeners responded to an Apple ad it would be worth it! Millions of people tune in to him every day. Perhaps if Jobs lets HIS politics stand in the way of a sound business move he needs to step aside. Don't get me wrong, I love Macs and always will. Running ads on Rush's show is not selling out. People don't listen to him for the ads, they listen to him because of him!

On that note please do not spew hate. I support Rush yes but name calling and the like just sucks. For Democrats to WANT the economy to tank so they can get elected shows their true colors. When I first saw Rush on TV years ago I thought he was a nut. Once I heard what he had to say that was it.

To get to the point, Steve Jobs has got to do what is best for Apple and not his ego.

milhous · Jul 19, 2002, 05:23 AM

<blockquote>quote:<hr />Originally posted by phrenzy:
Yeah, maybe we can have Anne Coulter start pitching macs too!

You repukes make me sick - I salute Jobs for taking a stand against ignorance and not supporting that hate spewing piece of garbage.

This has nothing to do with "politics" and everything to do with Morality.

The Republican party is simply full of backwards idiots - If that means making less money so be it.

Keep it up Jobs - don't sell out to the Reich Wing!<hr /></blockquote>Hate-spewing piece of garbage? Are you homosexual? Is that what this is all about?

And please, don't be putting Apple on a higher pillar than everyone else. They're just another company in the sesspool of corporate amerca. And what about all that insider trading that Apple execs did before the stock tanked?

benh57 · Jul 19, 2002, 05:25 AM

<blockquote>quote:<hr />Originally posted by theolein:
Who the fu�k is this Rush Limbaugh fu�ker? Sounds like another one of your fat a$$, hot air, Jerry Fallwell type, semi religious fu�ks who preach some kind of fear and hate filled litany to the insular, brain dead fu�ks who are too fu�king stupid to think for themselves, and make money out of selling the same pi$$ poor "get rich quickly" crap to the above mentioned. Bloody good thing Apple doesn't use that primitive fu�k for advertisment outside the USA, because if they did, there wouldn't be an Apple outside the USA.<hr /></blockquote>LOL, well said.

milhous · Jul 19, 2002, 05:34 AM

<blockquote>quote:<hr />Originally posted by theolein:
Who the fu�k is this Rush Limbaugh fu�ker? Sounds like another one of your fat a$$, hot air, Jerry Fallwell type, semi religious fu�ks who preach some kind of fear and hate filled litany to the insular, brain dead fu�ks who are too fu�king stupid to think for themselves, and make money out of selling the same pi$$ poor "get rich quickly" crap to the above mentioned. Bloody good thing Apple doesn't use that primitive fu�k for advertisment outside the USA, because if they did, there wouldn't be an Apple outside the USA.<hr /></blockquote>If you don't know who he is, why even bother posting?

And I would've thought that Europeans had some class and gravitas. I hope you don't give other people the false impression that the Swiss people are just as libelous as you are.

booboo · Jul 19, 2002, 05:42 AM

The reason why the world is such a mess is precisely because profits - especially short term ones - generally get put first.

theolein · Jul 19, 2002, 07:15 AM

<blockquote>quote:<hr />Originally posted by Tominator:
 <blockquote>quote:<hr />Originally posted by theolein:
Who the fu�k is this Rush Limbaugh fu�ker? Sounds like another one of your fat a$$, hot air, Jerry Fallwell type, semi religious fu�ks who preach some kind of fear and hate filled litany to the insular, brain dead fu�ks who are too fu�king stupid to think for themselves, and make money out of selling the same pi$$ poor "get rich quickly" crap to the above mentioned. Bloody good thing Apple doesn't use that primitive fu�k for advertisment outside the USA, because if they did, there wouldn't be an Apple outside the USA.<hr /></blockquote>Speaking of hate and ignorance...<hr /></blockquote>I don't have my own TV show and I don't try to sell sheep fu�ks books on my beliefs.

theolein · Jul 19, 2002, 07:19 AM

<blockquote>quote:<hr />Originally posted by milhous:
 <blockquote>quote:<hr />Originally posted by phrenzy:
Yeah, maybe we can have Anne Coulter start pitching macs too!

You repukes make me sick - I salute Jobs for taking a stand against ignorance and not supporting that hate spewing piece of garbage.

This has nothing to do with "politics" and everything to do with Morality.

The Republican party is simply full of backwards idiots - If that means making less money so be it.

Keep it up Jobs - don't sell out to the Reich Wing!<hr /></blockquote>Hate-spewing piece of garbage? Are you homosexual? Is that what this is all about?

And please, don't be putting Apple on a higher pillar than everyone else. They're just another company in the sesspool of corporate amerca. And what about all that insider trading that Apple execs did before the stock tanked?<hr /></blockquote>So fu�king typical of a conservative dildo. Something doesn't sit well in his mind and what is the first thing he asks? "Are you homosexual?". Geez, genius, are you a fu�knut?

theolein · Jul 19, 2002, 07:23 AM

<blockquote>quote:<hr />Originally posted by milhous:
 <blockquote>quote:<hr />Originally posted by theolein:
Who the fu�k is this Rush Limbaugh fu�ker? Sounds like another one of your fat a$$, hot air, Jerry Fallwell type, semi religious fu�ks who preach some kind of fear and hate filled litany to the insular, brain dead fu�ks who are too fu�king stupid to think for themselves, and make money out of selling the same pi$$ poor "get rich quickly" crap to the above mentioned. Bloody good thing Apple doesn't use that primitive fu�k for advertisment outside the USA, because if they did, there wouldn't be an Apple outside the USA.<hr /></blockquote>If you don't know who he is, why even bother posting?

And I would've thought that Europeans had some class and gravitas. I hope you don't give other people the false impression that the Swiss people are just as libelous as you are.<hr /></blockquote>I'm not European. I'm a semi-nigger-jew from South Africa. And I love it when some di�kwad tries to use latin words to impress other people of their level of education because they fail otherwise.

Edit: my eduaction dind't etahc me spolling.

[ 07-19-2002, 07:24 AM: Message edited by: theolein ]

chris v · Jul 19, 2002, 07:31 AM

The idea that Apple would double its market share by advertising on one radio show is simply ludicrous. Rush Limbaugh's primary interest is Rush Limbaugh. If you've ever listened to his show (I regularly tolerate it for ten or fifteen minute stretches out of a misguided sense of duty to my nation) you'll notice that primarily, he promotes himself. Secondarily to that, he calls anyone left of Fallwell names. He doesn't have much in the way of ideas, and regularly distorts facts, and broadcasts outright falsehoods.

FWIW, I don't like liberals who lie and namecall in the sake of their "cause" either.

But I think Apple would be better off to not alienate any of its current users by supporting Rush Limbaugh financially.

CV

spacefreak · Jul 19, 2002, 08:43 AM

It seems some of you are missing the point.
(1) Jobs's negative attitude about the economy hurts the overall marketing of Apple.
(2) Their computers are superior, so why not do all you can to convince the other 95% of this.
(3) Jobs's political views ultimately get in the way of building marketshare (something Apple seems to want to increase). And to not pursue marketing opportunities in the conservative arena (especially on the #1 talk show w/ 20 million weekly listeners) due to a conflict in political idealogy effectively cuts your target audience (USA) in half.

*BTW: The stock market is NOT the economy.
*Rush doesn't need Apple's money. His show has grown every year since 1988.

To get an idea of the political landscape in the US, take a look at this map (it was the only one I can find...not endorsing Bush here):
<img src="http://www.bushcountry.org/bushcountry-store/images/BS-0200-1.gif" alt=" - " />

edddeduck · Jul 19, 2002, 09:08 AM

Man for man Bush got less votes than Gore...

So there are more democrats than any other party according to the last elections. (I don't care who won and why.)

And now my point...

Now I know who Rush Limbaugh is.... All I know is he is fat...

I heard this in Mallrats

<blockquote>quote:<hr /> <a href="http://www.viewaskew.com/" target="_blank">Mallrats by Kevin Smith:</a>

TS (Doug Paging) - How easily do you quit ? Say You wind up with one of us.

Brodie (Rob Feature) - Hopefully not rush limbaugh.

Gill Hicks - I'm not like rush limbaugh.

Brodie (Rob Feature) - Because he's fat ? You got something against fat people too ?

<hr /></blockquote>

Cheers Edwin

macmad · Jul 19, 2002, 09:27 AM

Putting a couple of new tabs (switch and OS X) on your website is not really going to convert 'the other 95%'. Advertising always has been a dodgy issue with Apple - they don't seem to do much of it!! I bet most of those 95% have never heard of OS X.

I hope with 10.2 Apple's OS X advertising will be much stronger - they really to do something looking at their share price right now.

wwworry · Jul 19, 2002, 09:38 AM

Why pay for advertising if Rush will do it for free? He already said he prefers the Mac. What more do you want?

Millennium · Jul 19, 2002, 09:41 AM

<blockquote>quote:<hr />Originally posted by phrenzy:
Yeah, maybe we can have Anne Coulter start pitching macs too!

You repukes make me sick - I salute Jobs for taking a stand against ignorance and not supporting that hate spewing piece of garbage.

This has nothing to do with "politics" and everything to do with Morality.

The Republican party is simply full of backwards idiots - If that means making less money so be it.

Keep it up Jobs - don't sell out to the Reich Wing!<hr /></blockquote>[Telephone rings at Kettle's house]
Kettle [picks up]: Hello?
Voice: Kettle? It's Pot.
Kettle: Hey, Pot. What's up?
Pot: You're black!
Kettle: So are you. Bye! [Hangs up]

Seriously, phrenzy, listen to yourself! "This has nothing to do with "politics" and everything to do with Morality." That could have come right out of Jerry Falwell's mouth. In fact, I'm pretty sure he's said that exact thing on more than one occasion.

I'm no fan of the left or right wings of American politics, but if the left wing really is all they crack themselves up to be, they ill need a spokesman such as you. Spewing hate in the name of not spewing hate? That's hypocrisy at its finest, no different than fighting for peace, drinking for sobriety, or ****ing for virginity.

But this thread has just earned a one-way trip to the Lounge.

chris v · Jul 19, 2002, 10:01 AM

Ohh, goody. I was being nice since it was in OS X General. now I can state unequivocally that Rush Limbaugh can kiss my spotty white @ss!

I read Al Franken's book, and I tend to agree with <a href="http://www.rtis.com/reg/bcs/pol/touchstone/april97/alle.html" target="_blank">this</a> reviewer.

CV

The Jackalope · Jul 19, 2002, 10:15 AM

Millennium is now my hero for this thread.

Seriously though, Limbaugh, as much of a rah-rah statist as he is by cheering on things he would have dragged Clinton (rightfully) over the coals over if Silverfoot Jr. did them, is a serious mac fan. More so than a lot of people here as far as I can tell. And being that he has an installed listener base in the millions, most of which are basic windows users who wouldn't give a rat's a$$ if the mac doesn't have DDR, a faster MOBO, or any of the other things that would be invisible to them. Most of them are working class joes and janes, and probably, if told by someone they agree with and listen to all the time, would at LEAST check out the Mac, and also most likely buy one when they had a look.

When it comes to business, it would be a wise move on Apple's part to advertise on his little entertainment show.

Oh...and I find this cartoon funny, even though I'm a mac-head.

<img src="http://homepage.mac.com/thetattooist/.Pictures/switch.gif" alt=" - " />

TNproud2b · Jul 19, 2002, 10:15 AM

Oh, it's morality that's stopping Jobs from advertising on Rush's show?

Good thing morality doesn't get in the way when Jobs wants more of your money.

maxelson · Jul 19, 2002, 10:23 AM

How 'bout this: Limbaugh is a reactionary freakshow faux shockjock bloated sack of windbag reactionary protoplasm. I wouldn't advertise on his show either.
A was were has been self important always right and probably beaten up on the school yard assbag.
Nope. There is NOTHING good I can say about this moron. He's right. As with most hard core conservatives, he's aaaaallllways right. And anyone who does not follow his method of thought is an idiot to be pitied or shot.
Nope. No good reason to have nothing to do with his show there...

chris v · Jul 19, 2002, 10:31 AM

<blockquote>quote:<hr />Originally posted by TNproud2b:
Oh, it's morality that's stopping Jobs from advertising on Rush's show?

Good thing morality doesn't get in the way when Jobs wants more of your money.<hr /></blockquote>Does Apple advertise on any politically extreme shows? I think it's just plain business horse-sense to not advertise in a way that's going to alienate and anger people. I don't watch TV, but has anybody seen a "Switch" ad on Politically Incorrect? Or any of the Sunday Morning shout-fests?

I think Rush's sense of self-worth when it comes to the value of your advertising dollar on his show might be a tad overrated, as well. He's pretty full of himself.

CV

Moderator · Jul 19, 2002, 10:32 AM

What you think of Rush shouldn't cloud the fact that he's completely right...he's practically begging for Apple to use him as a marketing tool...and I've heard him extend the offer before.

His audience is exactly the demographic that Apple needs to pierce if it wants to stay in the game.

I would love to see Jobs get off of his high horse and exploit this opportunity...

But if he hasn't done it by now it probably won't happen....maybe after he steps down.

anarkisst · Jul 19, 2002, 10:38 AM

roger_ramjet · Jul 19, 2002, 10:50 AM

<blockquote>quote:<hr />Originally posted by maxelson:
And anyone who does not follow his method of thought is an idiot to be pitied or shot..<hr /></blockquote>... or shot? Where do you get that from?

Let's see. This thread is about an hour old and how many replies already? And you don't think Limbaugh could get some attention for Apple? He only has one of the biggest soapboxes in America. No, he isn't always right but he's not always wrong either. At any rate this isn't about him. It's about his listeners. Like it or not there are a LOT of them. Don't you think their money is green enough for Apple?

Thunderbird · Jul 19, 2002, 10:57 AM

Wow, I just read this entire thread, not really caring about one side or the other at the beginning. It quickly became apparent, that the only hate speech and total lack of class was coming from the people who apparently think they are on the high moral ground because they don't like Rush Limbaugh.

Talk about hypocrites!!

Now, from a marketing standpoint, Rush has a lot of older, educated, retired people listening to his show. Many of them don't own computers, but want to. Hitting 20 million people a week with Apple ads is sure to convert some of those likely PC users into Mac users. All it would take is 1% response to sell 200,000 units. At $1,700 a pop, that's $340 Million in revenues.

BTW - It is not inaccurate to categorize Jobs as a "Clinton Lover." Jobs has donated a lot of money to Bill Clinton and the Democrats, and he actively campaigned for Clinton and Gore.