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woooohooo!!! just saw the arrow in
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Dedicated MacNNer
Join Date: Oct 2004
Status:
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waky waky!
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Mac Elite
Join Date: Aug 2002
Location: Kyoto, Japan
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Hmm....this was the first time I ever looked closely enough at the logo to notice that.
Interesting.
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Mac Elite
Join Date: Jun 2004
Location: Australia
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Dedicated MacNNer
Join Date: Oct 2004
Status:
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Originally posted by storer:
not seeing it... help!
say "waky waky" real aloud and then LOOK (purple arrow)!
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waky waky!
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Mac Elite
Join Date: Jun 2004
Location: Australia
Status:
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Originally posted by i_rooster:
say "waky waky" real aloud and then LOOK (purple arrow)!
not helping...
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Dedicated MacNNer
Join Date: Oct 2004
Status:
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Originally posted by storer:
not helping...
Look over p
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waky waky!
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Mac Elite
Join Date: Dec 2002
Location: Silicon Valley
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Anyone who would letterspace blackletter would steal sheep. - Frederic Goudy
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Mac Elite
Join Date: Aug 2002
Location: Kyoto, Japan
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It is in between the E and the x...
Edit: Or should I say, it is made out of the empty space in between the E and the x.
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Mac Elite
Join Date: Dec 2002
Location: Silicon Valley
Status:
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Anyone who would letterspace blackletter would steal sheep. - Frederic Goudy
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Addicted to MacNN
Join Date: Aug 2001
Location: North Hollywood, CA
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Easily one of the best logo because of excellent color choice and simplicity.
(
Last edited by Adam Betts; Nov 19, 2004 at 11:26 PM.
)
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Mac Elite
Join Date: Aug 2004
Location: ------>
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Dedicated MacNNer
Join Date: Oct 2004
Status:
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waky waky!
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Professional Poster
Join Date: Jul 2001
Location: Chicago
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If that impressed you for some reason I am sure you'll pee in your pants with delight after you spot the naked guy in a pack of camels.
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Barack Obama: Four more years of the Carter Presidency
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Mac Elite
Join Date: Aug 2002
Location: Chicago, IL
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the cool thing about fedex is that the guy who founded it, Frederick W. Smith, wrote his term paper about how to ship packages around the world with the central hub in Memphis, Tenn because it is the geographic location in the US. His professors laughed at him, he lost money and took all the money he had left to vegas and gambled on it and won - and was able to pay his eployees. And now they are HUGE.
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Professional Poster
Join Date: Oct 1999
Location: Always within bluetooth range
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Originally posted by waxcrash:
the cool thing about fedex is that the guy who founded it, Frederick W. Smith, wrote his term paper about how to ship packages around the world with the central hub in Memphis, Tenn because it is the geographic location in the US. His professors laughed at him, he lost money and took all the money he had left to vegas and gambled on it and won - and was able to pay his eployees. And now they are HUGE.
I head a similar story ... that his idea about overnight delivery earned him a "C" on the paper he wrote about it. I never heard the Vegas part.
Interesting Krusty trivia. His daughter Jessica lived on my Freshman hall. I didn't really know her but one of my better female friends roomed with her. Whenever I went over to visit my friend, I noticed the family pics J. Smith had on the wall. Very cute pics of kids playing with toys in a bubble bath .... um .. in a GIANT tub made of white marble with what appeared to be fixtures made of real gold.
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Mac Elite
Join Date: Jun 2004
Location: Australia
Status:
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Originally posted by i_rooster:
i'd found it by then...
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Mac Elite
Join Date: Mar 2004
Location: Semi-Posting Retirement
Status:
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Like betts said this is one of the best logo designs i have ever seen.... really no one ever notices that thing and when they do they are like wha in the hell?
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Mac Elite
Join Date: Jun 2004
Location: Australia
Status:
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Originally posted by Komisar:
Like betts said this is one of the best logo designs i have ever seen.... really no one ever notices that thing and when they do they are like wha in the hell?
If no one ever sees it, I really don't see the poing of working so hard to get it. What a waste of time. It's a smart idea that makes you like it less when you see how hard to see it is.
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Baninated
Join Date: Jul 2002
Location: The Moon
Status:
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Originally posted by storer:
If no one ever sees it, I really don't see the poing of working so hard to get it. What a waste of time. It's a smart idea that makes you like it less when you see how hard to see it is.
Subliminal
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Professional Poster
Join Date: Apr 2002
Location: New York City
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Originally posted by Zimphire:
Subliminal
subliminable?
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Baninated
Join Date: Jul 2002
Location: The Moon
Status:
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Originally posted by Axo1ot1:
subliminable?
Only if your Bush.
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Moderator Emeritus
Join Date: Apr 2001
Location: Fort Lauderdale, FL
Status:
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Originally posted by Zimphire:
Only if your Bush.
only if your bush did what? hmmm?
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ice
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Mac Elite
Join Date: Sep 2003
Location: Parker, Colorado
Status:
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Hey! I Just noticed that there's an ellipse inside the 'd'!
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Curse your sudden but inevitable betrayal!
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Mac Enthusiast
Join Date: Mar 2001
Location: NC, USA
Status:
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That's pretty cool. It's a sort of 'easter-egg' in one of the most ubiquitous and simple logos in the world. The interview with the designer was interesting too. Now I know I am definitely not cut out to be a logo designer!
Cheers!
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Satellite deployment by:
Ace Moving Co.
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Professional Poster
Join Date: Jan 2000
Location: Detroit
Status:
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NorthWest Airlines old logo is better than FedEx's for imagery. They lost the pure simplicity with the new one. They need to go back.
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Addicted to MacNN
Join Date: Mar 1999
Location: Bellevue, WA
Status:
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Didn't we talk about that before?
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Clinically Insane
Join Date: Jun 2000
Location: Union County, NJ
Status:
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Well, while we're at it, I still don't know what that old Expos logo means.
Mike
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Clinically Insane
Join Date: Nov 1999
Location: 888500128, C3, 2nd soft.
Status:
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Originally posted by storer:
If no one ever sees it, I really don't see the poing of working so hard to get it. What a waste of time. It's a smart idea that makes you like it less when you see how hard to see it is.
storer's been out-smarted by a logo.
Have you considered that it might not be necessary to be *consciously* aware of it?
Of course, some people are not even going to be *sub*consciously aware of it, and some people don't appreciate clever design when it smacks them in the face.
They prefer to feel insulted for not having got it, I guess.
--> 
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Mac Elite
Join Date: Jun 2004
Location: Australia
Status:
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Originally posted by Spheric Harlot:
storer's been out-smarted by a logo.
Have you considered that it might not be necessary to be *consciously* aware of it?
Of course, some people are not even going to be *sub*consciously aware of it, and some people don't appreciate clever design when it smacks them in the face.
They prefer to feel insulted for not having got it, I guess.
What the...? Out smarted by a logo? Insulted by a logo? Whatever.
It's a very smart idea, and I find it amazing that they found it in the first place. However, I found it sort of silly that it isn't a little more obvious. It does give you a bit of a "oh, I didn't notice that!" This isn't as satisfying as some people have said.
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Addicted to MacNN
Join Date: Aug 2000
Location: Retired
Status:
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I noticed it a few months ago...very clever. Did you hear the Expos will now be the Nationals with red white and blue uniforms.
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Power Macintosh Dual G4
SGI Indigo2 6.5.21f
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Addicted to MacNN
Join Date: Aug 2004
Location: Outfield - #24
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I see an Apple. Look closely...
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Mac Elite
Join Date: Jul 2002
Location: My Powerbook, in Japan!
Status:
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No darn way! This is freaking me out.
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Baninated
Join Date: Jul 2002
Location: The Moon
Status:
Offline
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Originally posted by MilkmanDan:
No darn way!
Stop bypassing the cuss filters!
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Mac Enthusiast
Join Date: Oct 2003
Location: .no
Status:
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wow. never thought of that..
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Mac Elite
Join Date: Nov 2003
Status:
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the logo makes me hungry...
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Mac Elite
Join Date: Jun 2004
Location: Australia
Status:
Offline
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Originally posted by SamuraiDL:
the logo makes me hungry...
why?
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Clinically Insane
Join Date: Nov 1999
Location: 888500128, C3, 2nd soft.
Status:
Offline
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Originally posted by Zimphire:
Stop bypassing the cuss filters!
Stop bypassing the cuss filters!
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Mac Elite
Join Date: Feb 2001
Location: Houston, Texas
Status:
Offline
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Where's that Timeline gif when you need it? 
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