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You are here: MacNN Forums > News > Tech News > Tim Cook: PC buyers "better off buying an iPad"

Tim Cook: PC buyers "better off buying an iPad"
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Oct 25, 2012, 04:00 PM
During a conference call following Apple's fiscal Q4 financial disclosures, CEO Tim Cook did not hold back his thoughts regarding Microsoft's Surface tablet and PCs in general. Answering a question about the potential threat from competing products, the executive labeled the Surface tablet a "compromised, confusing product" and likened it to a car that might be able to fly and float, but would not be able to "do all of those things very well."

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Oct 27, 2012, 03:25 AM
The question between Microsoft and the rest of the industry still remains. Microsoft's convergence at all costs mentality is that consumers either want a tablet that behaves like a slow laptop or a desktop that supports useless touch gestures on the screen. Apple believes that people who want smartphones, want a smartphone; people who want tablets want a tablet; and, people who want a computer, want a computer. Tablets by their very nature will never be good laptops. If tablet CPUs become as fast as desktops, imagine how much faster the desktop processors will be. Clearly, today's tablets are more than fast enough to run a modified version of Windows, but why? What kind of tablet experience can you get out of that? Honestly, the new Surface may survive on marketing money for a while, but it is a long-term fail. It's whole premise is based on the cynical notion that everyone wants to run Windows everywhere, and they don't. The Surface will just create fragmentation problems for Microsoft, while struggling for marketshare.
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