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LightWaver-67 · Jul 8, 2002, 01:59 PM

According to ThinkSecret, the latest build of Jag shows iTools to be renamed .mac in the prefs pane.

For more info, go here:

<a href="http://www.thinksecret.com/news/itoolsdotmac.html" target="_blank">ThinkSecret - .mac</a>

Anyone here able to confirm...?

jcarr · Jul 8, 2002, 02:19 PM

Interesting. Nothing is final until the Expo of course. Apple could just be playing with interface design. The '.mac' is also not in the Apple Garamond typeface like 'iTools' is in Mac OS X 10.1

Perhaps Apple is also lobbying to get '.mac' adopted as a new top-level domain. Now THAT would be very cool.

jasong · Jul 8, 2002, 02:25 PM

I dunno, I would guess that this is an insider joke at Apple placed in a Jaguar seed that none of us were meant to see. That or it could be subterfuge to keep rumour sites on their toes.

-- Jason

Synotic · Jul 8, 2002, 02:28 PM

Maybe 2 weeks ago, someone on AIM messaged me just ".mac" and then later he said he was kidding.. The discussion was about him not having insider info.. Then he signed off.. Hmm.. <img border="0" alt="[Skeptical]" title="" src="graemlins/bugeye.gif" />

LightWaver-67 · Jul 8, 2002, 02:30 PM

<blockquote>quote:<hr />Originally posted by jasong:
I dunno, I would guess that this is an insider joke at Apple placed in a Jaguar seed that none of us were meant to see. That or it could be subterfuge to keep rumour sites on their toes.

-- Jason<hr /></blockquote>I dunno... new font... new tab... they might be switching to the "bigger picture" as far as marketing their services.

".mac" sounds more professional and respectable than "iTools" (IMHO) and it might just be a re-branding of their efforts to make it more attractive to PC users, or professionals... who knows? I don't think it's a joke. (personally)

We'll see.

OwlBoy · Jul 8, 2002, 02:34 PM

<img src="http://www.palacenet.net/home/bortz/dotMac.png" alt=" - " />

Does this look better? I dunno I think that other font may be better...

-Owl

JLL · Jul 8, 2002, 02:34 PM

<blockquote>quote:<hr />Originally posted by jcarr:
The '.mac' is also not in the Apple Garamond typeface like 'iTools' is in Mac OS X 10.1<hr /></blockquote>No, but it uses the same font as eMac, Xserve and WWDC02 (Myriad btw.).

LightWaver-67 · Jul 8, 2002, 02:35 PM

<blockquote>quote:<hr />Originally posted by OwlBoy:
 <img src="http://www.palacenet.net/home/bortz/dotMac.png" alt=" - " />

Does this look better? I dunno I think that other font may be better...

-Owl<hr /></blockquote>No no no...

the ".mac" uses the NEW font used for Xserve and eMac... it doesn't LOOK like a mistake to me...

LightWaver-67 · Jul 8, 2002, 02:36 PM

<blockquote>quote:<hr />Originally posted by JLL:
 <blockquote>quote:<hr />Originally posted by jcarr:
The '.mac' is also not in the Apple Garamond typeface like 'iTools' is in Mac OS X 10.1<hr /></blockquote>No, but it uses the same font as eMac, Xserve and WWDC02 (Myriad btw.).<hr /></blockquote>You beat me to it... <img border="0" title="" alt="[Wink]" src="wink.gif" />

havannas · Jul 8, 2002, 02:37 PM

hmmmm....

MS .net
APPLE .mac

OwlBoy · Jul 8, 2002, 02:38 PM

I was just showing it in the normal Apple font <img border="0" title="" alt="[Wink]" src="wink.gif" /> . I do think that "the other one": that I now know is the eMac and xServ font does fit the ".mac look" better.

-Owl

[ 07-08-2002, 02:39 PM: Message edited by: OwlBoy ]

LightWaver-67 · Jul 8, 2002, 02:41 PM

Here's the screenshot:

<img src="http://www.rockkstar.com/itoolsdotmac.jpg" alt=" - " />

OwlBoy · Jul 8, 2002, 02:42 PM

hey look:

<a href="http://216.239.37.100/search?q=cache:Xbe4QF5fRUUC:www.mired.com/mac/mac_04_29_2002.html+Myriad+font&hl=en&ie=UTF-8" target="_blank">Link.</a>

(its a google cache page, I hope it works. the original aint at up it seems)

-Owl

jblakeh1 · Jul 8, 2002, 02:46 PM

<blockquote>quote:<hr />The '.mac' is also not in the Apple Garamond typeface like 'iTools' is in Mac OS X 10.1<hr /></blockquote>It's the same font they used for the eMac, Xserve, and the new 'Switch campaign... not sure what their intentions are, since they are still using garamond... having two fonts is not unheard of, tho.

lookmark · Jul 8, 2002, 02:54 PM

<blockquote>quote:<hr />Originally posted by LightWaver-67:
According to ThinkSecret, the latest build of Jag shows iTools to be renamed .mac in the prefs pane.

For more info, go here:

<a href="http://www.thinksecret.com/news/itoolsdotmac.html" target="_blank">ThinkSecret - .mac</a>

Anyone here able to confirm...?<hr /></blockquote>Interesting. I could believe it. They are, after all, Apple's own "web services". It's a better distinction from the iApps, of which the "i" means (as much as it means anything at this point) ease of use and digital lifestyle. Seems smart.

This may be the beginning (OK, very, very beginning) of Apple's answer to .NET.

Let's hope functionality follows the marketing...

[ 07-08-2002, 03:01 PM: Message edited by: lookmark ]

lookmark · Jul 8, 2002, 02:56 PM

<blockquote>quote:<hr />Originally posted by jblakeh1:
The '.mac' is also not in the Apple Garamond typeface like 'iTools' is in Mac OS X 10.1<hr /></blockquote>It's a typeface called Myriad. Apple is going for a clean, friendly look, and Myriad seems to fit their bill.

I think we can expect to see a lot more of it in the future.

Serifs and san serifs can mix pretty nicely, too.

[edit: whoa, you all beat me to it.]

[ 07-08-2002, 02:59 PM: Message edited by: lookmark ]

LightWaver-67 · Jul 8, 2002, 03:01 PM

<blockquote>quote:<hr />Originally posted by lookmark:
Serifs and san serifs can mix pretty nicely, too.<hr /></blockquote>Yep. Design-101:

It's customary in print to pair-up complimentary typefaces... one serif, one sans serif... they usually oppose in visual weight, too... as does the Garamond / Myriad combo... but in Apple's case, I don't see them ever using the two together. They are both "Poster" fonts, not body fonts in Apple's usage. They'll either phase-out the Garamond over time, or keep the two as distinct branding options for products or services (IMHO).

Severed Hand of Skywalker · Jul 8, 2002, 03:27 PM

SMART move. Helps with all this .net hype.

Henriok · Jul 8, 2002, 03:35 PM

Wouldn't this be quite silly if there was no top-level .mac domain? Guess what? There are none!

OwlBoy · Jul 8, 2002, 03:41 PM

I wonder if our iDisk urls will change will change to

owlboy.mac.com

"OwlBoy dot-mac dot-com"

-Owl

::maroma:: · Jul 8, 2002, 03:44 PM

From the article posted above:
<blockquote>quote:<hr />Some industry observers had initially assumed Apple's new font to be the similar "Frutiger"; however, the ligatures of the two fonts are quite distinct.

"A font called 'Frutiger' is what I'd expect from a homosexual computer company," says graphic designer and digital filmmaker Keegan Walden of San Francisco's iKeegan Design.
<hr /></blockquote>Homosexual computer company? What a nimrod. I'm saddened to be in the same professional field as this tool. I mean, what is the purpose of that quote?

lookmark · Jul 8, 2002, 03:49 PM

<blockquote>quote:<hr />Originally posted by ::maroma:::
From the article posted above:
<blockquote>quote:<hr />Some industry observers had initially assumed Apple's new font to be the similar "Frutiger"; however, the ligatures of the two fonts are quite distinct.

"A font called 'Frutiger' is what I'd expect from a homosexual computer company," says graphic designer and digital filmmaker Keegan Walden of San Francisco's iKeegan Design.
<hr /></blockquote>Homosexual computer company? What a nimrod. I'm saddened to be in the same professional field as this tool. I mean, what is the purpose of that quote?<hr /></blockquote>Mired is a satire. Not always the most subtle and wittiest of satires, but satire nonetheless.

I'd take everything they say with a big grain of fruit -- er, salt.

IUJHJSDHE · Jul 8, 2002, 03:50 PM

I think I like iTools better.

With all the other i'S .mac looks a little odd.
And microsoft is ment to be coping apple not the other way around

BTP · Jul 8, 2002, 03:51 PM

I saw that in the build I was loaned last week. I didn't think much of it, since it just renames iTools. Hopefully this will lead you more people understanding how cool iTools is.

lookmark · Jul 8, 2002, 03:54 PM

<blockquote>quote:<hr />Originally posted by IUJHJSDHE:
I think I like iTools better.

With all the other i'S .mac looks a little odd.
And microsoft is ment to be coping apple not the other way around<hr /></blockquote>Sorry to break it ya, buddy, there's a little borrowing going on back and forth.

It's not all in one direction -- just most of it.

LightWaver-67 · Jul 8, 2002, 03:59 PM

<blockquote>quote:<hr />Originally posted by IUJHJSDHE:
I think I like iTools better.

With all the other i'S .mac looks a little odd.
And microsoft is ment to be coping apple not the other way around<hr /></blockquote>Really...? Hmmm... go figure...

Personally... I think that the whole "i" thing is getting REALLY long-in-the-tooth with Apple. iMac, iTools, iDisk, iPhoto, iDVD, iPod, iMovie, iCards, iTunes, iBook, etc.

Hopefully, they (like me) feel it's time for a change in the branding of some of this stuff... but it would take a LONG while to segue ALL of their offerings (hardware or software) away from the "i" moniker... so I doubt it will happen any time soon.

foobars · Jul 8, 2002, 04:02 PM

Wow what a slap in the face to Microsoft (if it's true). Way to ride on somebody else's hype. Of course this will probally cause mass confusion in the future for new Mac users. Ironically its name seems to serve its purpose better than .net though. Why rebrand something that already works so well?

::maroma:: · Jul 8, 2002, 04:03 PM

<blockquote>quote:<hr />Originally posted by lookmark:
Mired is a satire. Not always the most subtle and wittiest of satires, but satire nonetheless.

I'd take everything they say with a big grain of fruit -- er, salt.<hr /></blockquote>Ah, well that makes me feel a bit better. That was just something that came from left field.

ls -al · Jul 8, 2002, 04:05 PM

That is a brilliant coup in naming! This is aimed squarely at the Wall Street Crowd: they have heard all the hype about .NET. Steve Jobs comes out on stage and says: Here .Mac and it's shipping .Now!

Amazing what a little rebranding does. .Old wine, .old bottle, .New label

BuonRotto · Jul 8, 2002, 04:14 PM

I'm not sure that a .Mac service is equivalent to .NET, unless Apple plans to also pitch Java and WebObjects as a big development platform for Mac users, the internet and OS X. It may be ripping off the name, but it might not be of the same scope.

Well, I'm sick of all the "iWhatever" coming out of Apple. I'd like to see something, anything, keepthem from beating that dead horse.

OwlBoy · Jul 8, 2002, 04:15 PM

<blockquote>quote:<hr />Originally posted by ls -al:
That is a brilliant coup in naming! This is aimed squarely at the Wall Street Crowd: they have heard all the hype about .NET. Steve Jobs comes out on stage and says: Here .Mac and it's shipping .Now!

Amazing what a little rebranding does. .Old wine, .old bottle, .New label<hr /></blockquote>lol your right, .NET has been coming for awhile and is still coming. While .mac is here already <img border="0" title="" alt="[Wink]" src="wink.gif" /> . Cool

-Owl

Millennium · Jul 8, 2002, 04:52 PM

I doubt that .mac is a .Net competitor.

Not that this is a bad thing. Let Windows users be saddled with the "you-don't-own-anything-on-your-own-computer" model; I want no part of it. But this is probably just a renaming of iTools, in order to resolve the naming conflict with Tenon's product of the same name. I'd been wondering how that would be resolved.

lookmark · Jul 8, 2002, 05:02 PM

<blockquote>quote:<hr />Originally posted by Millennium:
I doubt that .mac is a .Net competitor.

Not that this is a bad thing. Let Windows users be saddled with the "you-don't-own-anything-on-your-own-computer" model; I want no part of it. But this is probably just a renaming of iTools, in order to resolve the naming conflict with Tenon's product of the same name. I'd been wondering how that would be resolved.<hr /></blockquote>Looks to me like it's more than that, at least (the very least) on marketing terms. Marketing isn't just smoke and mirrors, though -- at least not always. Names sometimes offer a clue to the future direction of a project.

We'll just have to wait and see.

AJM · Jul 8, 2002, 06:24 PM

<blockquote>quote:<hr />Originally posted by LightWaver-67:
 Personally... I think that the whole "i" thing is getting REALLY long-in-the-tooth with Apple. iMac, iTools, iDisk, iPhoto, iDVD, iPod, iMovie, iCards, iTunes, iBook, etc...<hr /></blockquote>Yup, and the next consumer portable will be called: .Book!
Then we will have the .Pod, and .Tunes, .Cards, .Movie, .DVD, .Photo,
the .Mac (wait, that wouldn't work...) Anyway, a punctuation nightmare
:-)

Smircle · Jul 8, 2002, 06:43 PM

Originally posted by LightWaver-67:
<blockquote>quote:<hr />According to ThinkSecret, the latest build of Jag shows iTools to be renamed .mac in the prefs pane.<hr /></blockquote>Pathetic. Most pathetic. As if .NET was nat idiotic enough, Apple is going to rip off _this_ idea? C'mon, please...

godzookie2k · Jul 8, 2002, 06:52 PM

Actually that looks like a variant of <a href="http://www.paratype.com/default.asp?page=/library/newstyles.asp?fontcode=PT_MET" target="_blank">Meta</a> not Myriad. Meta Bold, Line, tightly kerned I think, I might be wrong though.

something like:
<img src="http://www.luth.no/images/products/2107_2.gif" alt=" - " />

maybe.

LightWaver-67 · Jul 8, 2002, 06:57 PM

<blockquote>quote:<hr />Originally posted by Smircle:
Pathetic. Most pathetic. As if .NET was nat idiotic enough, Apple is going to rip off _this_ idea? C'mon, please...<hr /></blockquote>Well... in all fairness... it's HARDLY a rip-off of .net by any means. First of all, we know NOTHING about what they plan to do with this... it's just a screen-shot of a name change... but let's not forget that the late nineties was "Dot-Everything". M$'s .net is FAR from original.

Personally, I welcome the shift in name from iTools (as previously stated). Just getting sick of "i"-stuff.

ls -al · Jul 8, 2002, 07:14 PM

<blockquote>quote:<hr />Originally posted by godzookie2k:
Actually that looks like a variant of <a href="http://www.paratype.com/default.asp?page=/library/newstyles.asp?fontcode=PT_MET" target="_blank">Meta</a> not Myriad. Meta Bold, Line, tightly kerned I think, I might be wrong though.
<hr /></blockquote>No it is Myriad. Have been using this font for ages that it's become second nature to recognize like some Garamonds, Palatinos and other classics.

Here's a comparision of the copy from the �Switch� campaign and 36pt Myriad with default kerning settings...

<img src="http://homepage.mac.com/sandeep/Myriad.jpg" alt=" - " />

moreno · Jul 8, 2002, 07:17 PM

No it is Myriad. Have been using this font for ages that it's become second nature to recognize like some Garamonds, Palatinos and other classics.
Here's a comparision of the copy from the �Switch� campaign and 36pt Myriad with default kerning settings...

Well, if you change the tracking and font antialiasing settings, you can match the Apple style...

[ 07-08-2002, 07:20 PM: Message edited by: moreno ]

Gankdawg · Jul 8, 2002, 07:18 PM

If it is true, can you imagine how ****ed Steve is?

godzookie2k · Jul 8, 2002, 08:12 PM

<blockquote>quote:<hr />Originally posted by moreno:
No it is Myriad. Have been using this font for ages that it's become second nature to recognize like some Garamonds, Palatinos and other classics.
Here's a comparision of the copy from the �Switch� campaign and 36pt Myriad with default kerning settings...

Well, if you change the tracking and font antialiasing settings, you can match the Apple style...<hr /></blockquote>Touche, outdone. One wonders why apple with all its style would use such a plain face like myriad....yuck. Clean/simple is good, plain is ugly. I hate this new 'myriad' look that they are bringing.

SkullMacPN · Jul 8, 2002, 10:46 PM

Marketing and .NET asside, I think .mac makes much more sense than iTools.

idisk.mac.com
homepage.mac.com
icards.mac.com
webmail.mac.com

Though I think it might be a tad confusing to a newbie. For example:

Newb: So, you want me to send you that Word file in email?
Me: Sure, just send it to my .mac account.
Newb: What's the first thingy?
Me: My username? Its skullmac
Newb: So skullmac.mac.com?
Me: No, [email protected]
Newb: but... you said .mac, not @mac.
Me: *sigh*

eno · Jul 9, 2002, 04:00 AM

sigh...

i agree that the iXXXXX naming series was getting a bit long in the tooth....

but by jumping to rename iTools to .Mac, apple just looks like it's lamely copying MS and their .NET.

I have no problem with the name itself, but I really don't like the way it will be perceived as a copy.... sigh...

I wish they'd chosen to innovate instead. It's usually MS that does the copying.

I just hope it's a joke...

OwlBoy · Jul 9, 2002, 11:32 AM

<blockquote>quote:<hr />Originally posted by Gankdawg:
If it is true, can you imagine how ****ed Steve is?<hr /></blockquote>yeah hehe

"Secratery, Place Think Secret on my list of things to beat with a bat"

-Owl

Silky Voice of The Gorn · Jul 9, 2002, 12:31 PM

<blockquote>quote:<hr />Originally posted by SkullMacPN:
Marketing and .NET asside, I think .mac makes much more sense than iTools.

idisk.mac.com
homepage.mac.com
icards.mac.com
webmail.mac.com

Though I think it might be a tad confusing to a newbie. For example:

Newb: So, you want me to send you that Word file in email?
Me: Sure, just send it to my .mac account.
Newb: What's the first thingy?
Me: My username? Its skullmac
Newb: So skullmac.mac.com?
Me: No, [email protected]
Newb: but... you said .mac, not @mac.
Me: *sigh*<hr /></blockquote>Just because its called "Dot-Mac" doesn't mean you need to SAY it:

Newb: So, you want me to send you that Word file in email?
Me: Sure, just send it to my mac-dotcom account.
Newb: What's the first thingy?
Me: My username? Its skullmac
Newb: So [email protected]?
Me: Yes.

awaspaas · Jul 9, 2002, 01:45 PM

<blockquote>quote:<hr />Originally posted by Silky Voice of The Gorn:
 <blockquote>quote:<hr />Originally posted by SkullMacPN:
Marketing and .NET asside, I think .mac makes much more sense than iTools.

idisk.mac.com
homepage.mac.com
icards.mac.com
webmail.mac.com

Though I think it might be a tad confusing to a newbie. For example:

Newb: So, you want me to send you that Word file in email?
Me: Sure, just send it to my .mac account.
Newb: What's the first thingy?
Me: My username? Its skullmac
Newb: So skullmac.mac.com?
Me: No, [email protected]
Newb: but... you said .mac, not @mac.
Me: *sigh*<hr /></blockquote>Just because its called "Dot-Mac" doesn't mean you need to SAY it:

Newb: So, you want me to send you that Word file in email?
Me: Sure, just send it to my mac-dotcom account.
Newb: What's the first thingy?
Me: My username? Its skullmac
Newb: So [email protected]?
Me: Yes.<hr /></blockquote>So then why isnt the service called mac.com instead of .mac?

lookmark · Jul 9, 2002, 02:11 PM

<blockquote>quote:<hr />So then why isnt the service called mac.com instead of .mac?<hr /></blockquote>Because mac.com sounds like a web site.

.Mac sounds like something a little different -- for example, a collection of web services.

p.s. Plus Apple Marketing is always on the lookout for a new way to irk and befuddle those who follow the Chicago Manual of Style.

[ 07-09-2002, 02:44 PM: Message edited by: lookmark ]

winterlandia · Jul 9, 2002, 02:39 PM

McDonalds: big.mac
Kraft: cheese.n.mac
Confusion: microsoft.net.mac

ablaze · Jul 9, 2002, 02:49 PM

<blockquote>quote:<hr />Originally posted by LightWaver-67:


Personally... I think that the whole "i" thing is getting REALLY long-in-the-tooth with Apple. iMac, iTools, iDisk, iPhoto, iDVD, iPod, iMovie, iCards, iTunes, iBook, etc.

Hopefully, they (like me) feel it's time for a change in the branding of some of this stuff... but it would take a LONG while to segue ALL of their offerings (hardware or software) away from the "i" moniker... so I doubt it will happen any time soon.<hr /></blockquote>So what would it be then?
2003: Apple presents the .Book, the power.Book, the .Mac and the power.Mac?

I think this would be cool in some way. But there would be the problem that the .Mac and the service .mac have the same name... But hey: the first is spelled with a capital "M" or it will be the .mac�Mac ��The ideal Mac to use .mac!

lookmark · Jul 9, 2002, 03:16 PM

AAAA!