Cool. It looks like it's Mac compatible.
It may not look as cool as the iPod but it's not altogether that bad looking. If the silver buttons where white it would look a lot nicer and of course more like the iPod. The display appears of a good quality. And if I read the translation right it has an FM radio.
Sure it's a rip off, bound to happen. Good I say. Keep Apple on their toes to aggressively improve the iPod.