Following continued dismal sales in Europe of computer hardware, electronics giant manufacturer Samsung has ceased sales in the region, effective immediately. The sales stop includes the company's popular Ativ line, as well as the generally-successful Chromebook products by the Korean manufacturer. While the company claims the stop is temporary, no word has been given on when the company may resume sales again.
A Samsung spokesman talking about the stop said that "we quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops, including Chromebooks for now. This is specific to the region -- and is not necessarily reflective of conditions in other markets. We will continue to thoroughly evaluate market conditions, and will make further adjustments to maintain our competitiveness in emerging PC categories."
While the US market is showing signs of recovery from a combination of economic concerns and a shift to tablets, the European market continues to plummet. Other than the Chromebook, Samsung is generally attempting to occupy the higher-end of the marketplace, with premium quality and materials, but is facing Apple's 90 percent marketshare in the over-$1,000 price point. Lenovo has a stranglehold on the sub-$1,000 market, with well over 55 percent of the market in European markets. Samsung announced no new devices in the market at the IFA tradeshow, amidst a wide variety of products.
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