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Apple corrects international prices to combat US dollar exchange rates
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MacNN Staff
Join Date: Jul 2012
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Apple has put up the prices for some of its products in a number of countries yet again, as it attempts to counter the changes in the exchange rate between the US dollar and other currencies. Customers in Brazil, New Zealand, Norway, Malaysia, and others can expect to pay more for the MacBook Air, MacBook, MacBook Pro, Mac mini, and Mac Pro from this week, with the price rises following similar increases affecting Australia, Canada, and areas of Europe earlier this year.
As an example, MacRumors notes New Zealand MacBook Air prices previously ranged between NZ$1,400 and NZ$1,800 ($960 to $1,240), but now costs between NZ$1,600 and NZ$2,200 ($1,100 to $1,510), an increase of between NZ$200 and NZ$400 depending on the product. The base Mac mini now costs NZ$900 ($620), an increase of NZ$150, while base models of the Mac Pro and 12-inch MacBook now cost NZ$5,700 and NZ$2,400 ($3,900 and $1,650) respectively, with the increases costing New Zealand consumers an extra NZ$1,200 and NZ$400 for each device.
The price alterations for other affected regions are similar in scale, but vary depending on the fluctuations in the exchange rate. A Retina MacBook Pro in Norway now starts at kr15,000 ($1850), up kr2,400 ($300) or an increase of 16 percent, while the MacBook Air in Brazil has changed to R$8,500 ($2,240), a 30 percent increase of R$2,600 compared to earlier.
It is likely the price rises will hurt sales of Apple products outside the United States, but it has no control over currency exchange rates. If the US dollar weakens in the future, or if other currencies become stronger, the prices could reduce down once again, though no-one knows how long this may take.
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Junior Member
Join Date: Jun 2011
Location: Grande Prairie, Alberta
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These prices should fluctuate on a daily schedule just like the US Green Back or the British Pound, not just when Apple feels like doing it.
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Fresh-Faced Recruit
Join Date: Oct 2009
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@aroxnicadi Yeah, cos the process of buying the parts from other countries, assembling the equipment (also in other countries), shipping the equipment, holding stock and finally delivering to the customer is also done on a daily schedule.
Or perhaps, y'know, review the prices every so often...
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