it would NOT be hard for vudu to offer something better imo. if they start from an understanding that the more formats they support and less handicapping they do.... they will already have a leg up. hopefully, many of these things hit the market and start doing well so that apple feels a bit more compelled to be competitive.
questions about vudu: i read the info on video support, but what about music and photos?? will they be providing that functionality as well? i didn't see anything about that....