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What happened to the creatives in Spain?
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is not
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Apr 7, 2012, 12:23 PM
 
I have found this top stuff at the Spanish VW site, link to spanish and UK Brochure, just to make a comparison.







Spanish Brochure
http://www.volkswagen.es/content/med...2010web_ok.pdf

UK Brochure
http://www.volkswagen.co.uk/assets/c...v-brochure.pdf
     
Waragainstsleep
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Apr 7, 2012, 12:58 PM
 
I'm not sure what you are getting at.
I have plenty of more important things to do, if only I could bring myself to do them....
     
turtle777
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Apr 7, 2012, 12:58 PM
 
I don't get your point.

VW probably creates a lot of the marketing materials centrally, for all countries.
Why would they have different ad campaigns and pictures for every single country ?

-t
     
is not  (op)
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Apr 7, 2012, 02:59 PM
 
I am sorry if I confused both you. I only wanted to show that the spanish brochure has the images displaced, can't see that?
     
is not  (op)
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Apr 7, 2012, 03:00 PM
 
Originally Posted by turtle777 View Post
I don't get your point.

VW probably creates a lot of the marketing materials centrally, for all countries.
Why would they have different ad campaigns and pictures for every single country ?

-t
Of course they do, just check the plate numbers

But still.. other brands don't suffer such failures on 'home' brochures
     
TETENAL
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Apr 7, 2012, 03:09 PM
 
The image displacement is probably to account for the fold in the printed brochures.
     
is not  (op)
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Apr 7, 2012, 03:13 PM
 
Thanks TETENAL, it could be.
     
is not  (op)
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Apr 7, 2012, 03:20 PM
 
But they can do a proper PDF for screen and other for printing as others do.
     
turtle777
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Apr 7, 2012, 04:53 PM
 
Originally Posted by is not View Post
Of course they do, just check the plate numbers
Uhm, yeah, I doubt it. The plates are most likely photoshopped.

Originally Posted by is not View Post
But still.. other brands don't suffer such failures on 'home' brochures
Tetenal is right. They just put the PDF for print online. That would qualify for fail.

-t
     
besson3c
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Apr 7, 2012, 06:07 PM
 
Plus that guy in the red car looks like Tony Danza, who is not Spanish
     
imitchellg5
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Apr 7, 2012, 11:13 PM
 
Spain doesn't have enough money to upgrade from the trial version of Photoshop Express.
     
Waragainstsleep
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Apr 8, 2012, 08:26 AM
 
Originally Posted by imitchellg5 View Post
Spain doesn't have enough money to upgrade from the trial version of Photoshop Express.


Its ok at the moment, they are using the Photoshop 6 beta.
I have plenty of more important things to do, if only I could bring myself to do them....
     
angelmb
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Apr 8, 2012, 01:15 PM
 
Its ok at the moment, they are using the Photoshop 13 beta.
Fixed.
     
   
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