Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > Community > MacNN Lounge > Are you swayed by advertising?

Are you swayed by advertising?
Thread Tools
design219
Professional Poster
Join Date: Oct 2004
Status: Offline
Reply With Quote
Nov 19, 2009, 01:20 PM
 
I think some advertising campaigns are better than others, but I can't say I've ever been enticed by advertising (that I'm conscious of) unless a product is so obviously good that just becoming aware of it is enough to make a purchase. I don't think name recognition alone is enough anymore... at least it's not for me.

Any ad campaigns you think are really effective, or caused you to make a purchase? And how about ads on the web, anybody ever follow them?
__________________________________________________

My stupid iPhone game: Nesen Probe, it's rather old, annoying and pointless, but it's free.
Was free. Now it's gone. Never to be seen again.
Off to join its brother and sister apps that could not
keep up with the ever updating iOS. RIP Nesen Probe.
     
ort888
Addicted to MacNN
Join Date: Feb 2001
Location: Your Anus
Status: Offline
Reply With Quote
Nov 19, 2009, 01:23 PM
 
You are. Anyone who thinks they aren't is lying to themselves.

My sig is 1 pixel too big.
     
Laminar
Posting Junkie
Join Date: Apr 2007
Location: Iowa, how long can this be? Does it really ruin the left column spacing?
Status: Offline
Reply With Quote
Nov 19, 2009, 01:24 PM
 
Read Malcolm Gladwell's Blink before answering.
     
The Final Dakar
Games Meister
Join Date: Aug 2009
Location: Eternity
Status: Offline
Reply With Quote
Nov 19, 2009, 01:26 PM
 
I'm quite susceptible to product design. I suppose that's not really surprising coming from a an Apple consumer.
     
Jawbone54
Posting Junkie
Join Date: Mar 2005
Location: Louisiana
Status: Offline
Reply With Quote
Nov 19, 2009, 02:20 PM
 
I'm absolutely swayed by advertising. As ort888 said, we all are.

My impulsive, ADD nature makes me especially susceptible, and I know that, but there are some types of advertisements that actually turn me off of the product. Microsoft is an obvious example, but Intel's recent commercials are actually starting to make me hate the company.
     
osiris
Addicted to MacNN
Join Date: Sep 2000
Location: Isle of Manhattan
Status: Offline
Reply With Quote
Nov 19, 2009, 02:55 PM
 
I love advertising as a brainwashing medium, having worked in the industry for over a decade. I'm somewhat immune to most of it, though I do have a fondness for bad advertising. Most notable was a female underwear campaign featuring "normal' women (actually grossly overweight beasts). The ads were pulled in a month because many people complained about spontaneous vomiting. Seriously, they were pulled because they were gross. Nothing worse than swaying the minds of beasts into thinking that they're svelte little jaguars. (I bet sales went up though!)

Some ads fail miserably because they contain lies so blatant, that only a moron would believe it. Jawbone54 mentioned Microsoft's ads- particularly the ffffffilmmaker ad were the guy wants to "cut video" using a Microsoft product... Geezus tap dancing Christ at a bowling alley, what filmmaker would use a Microsoft product to do anything? Oy vey, like that swayed me - to turn off the tv whenever I see a Microsoft logo. I need a drink now.
( Last edited by osiris; Nov 19, 2009 at 03:04 PM. )
"Faster, faster! 'Till the thrill of speed overcomes the fear of death." - HST
     
SpaceMonkey
Addicted to MacNN
Join Date: Oct 2002
Location: Washington, DC
Status: Offline
Reply With Quote
Nov 19, 2009, 02:56 PM
 
Ba-da-ba-ba-baaaa...I'm lovin' it!

"One ticket to Washington, please. I have a date with destiny."
     
cjrivera
Professional Poster
Join Date: Aug 2001
Status: Offline
Reply With Quote
Nov 19, 2009, 03:18 PM
 
Oh Lisa, that's a load of rich creamery butter.
"It's weird the way 'finger puppets' sounds ok as a noun..."
     
Doofy
Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status: Offline
Reply With Quote
Nov 19, 2009, 03:22 PM
 
Originally Posted by ort888 View Post
You are. Anyone who thinks they aren't is lying to themselves.
No.

Right now there's an ad for a gold card at the top of this page. Why would I want a gold card?

I can honestly say I've never been influenced by an ad since I stopped buying GI Joes with my pocket money. Ads may make me aware of a product's existence, but that's all.
Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
     
smacintush
Addicted to MacNN
Join Date: Sep 2000
Location: Across from the wallpaper store.
Status: Offline
Reply With Quote
Nov 19, 2009, 03:24 PM
 
Originally Posted by Doofy View Post
No.

Right now there's an ad for a gold card at the top of this page. Why would I want a gold card?

I can honestly say I've never been influenced by an ad since I stopped buying GI Joes with my pocket money. Ads may make me aware of a product's existence, but that's all.
I basically agree with this.
Being in debt and celebrating a lower deficit is like being on a diet and celebrating the fact you gained two pounds this week instead of five.
     
Laminar
Posting Junkie
Join Date: Apr 2007
Location: Iowa, how long can this be? Does it really ruin the left column spacing?
Status: Offline
Reply With Quote
Nov 19, 2009, 03:29 PM
 
Originally Posted by smacintush View Post
I basically agree with this.
...

Originally Posted by Laminar View Post
Read Malcolm Gladwell's Blink before answering.
     
mattyb
Addicted to MacNN
Join Date: Feb 2008
Location: Standing on the shoulders of giants
Status: Offline
Reply With Quote
Nov 19, 2009, 03:40 PM
 
Originally Posted by Doofy View Post
Right now there's an ad for a gold card at the top of this page. Why would I want a gold card?
You've obviously been swayed to get yourself a gold card, the advert is actually for a type of friends united site. You subconsciously thought that you needed a gold card to impress your old school chums.

You're an advertising exec's dream Doof, sorry.
     
osiris
Addicted to MacNN
Join Date: Sep 2000
Location: Isle of Manhattan
Status: Offline
Reply With Quote
Nov 19, 2009, 03:42 PM
 
Originally Posted by Doofy View Post
No.

Right now there's an ad for a gold card at the top of this page. Why would I want a gold card?

I can honestly say I've never been influenced by an ad since I stopped buying GI Joes with my pocket money. Ads may make me aware of a product's existence, but that's all.
What ad?
"Faster, faster! 'Till the thrill of speed overcomes the fear of death." - HST
     
Spheric Harlot
Clinically Insane
Join Date: Nov 1999
Location: 888500128, C3, 2nd soft.
Status: Offline
Reply With Quote
Nov 19, 2009, 03:43 PM
 
Originally Posted by Doofy View Post
No.

Right now there's an ad for a gold card at the top of this page. Why would I want a gold card?

I can honestly say I've never been influenced by an ad since I stopped buying GI Joes with my pocket money. Ads may make me aware of a product's existence, but that's all.
I'm pretty sure you're deluding yourself on some level, unless you're living pretty much exclusively off local produce and only buy commercial products for which there is only a single option - whether due to a constrained market or to the fact that every other product on the market makes you break out in hives.

Or unless you live *exclusively* off stuff you buy because you've ALWAYS bought it, and nothing new ever enters your life.

I've read of a study that found that the ads with the profoundest effect are the ones you DON'T remember seeing - the ones people remember as "oh yeah, great commercial" actually have little effect in themselves, except as a buzz generator.

Also, I'd count being made aware of a new generation of Mac Pros and thus being likely not to postpone a purchase any longer than necessary as "being swayed by advertising" - away from your currently-owned product.
     
Doofy
Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status: Offline
Reply With Quote
Nov 19, 2009, 03:57 PM
 
Originally Posted by Spheric Harlot View Post
I'm pretty sure you're deluding yourself on some level, unless you're living pretty much exclusively off local produce and only buy commercial products for which there is only a single option - whether due to a constrained market or to the fact that every other product on the market makes you break out in hives.
I'm pretty sure I've never seen an ad for the French soap I use. Or for the Maxon OD-820. Or the Egyptian towels in my bathroom.

Originally Posted by Spheric Harlot View Post
Or unless you live *exclusively* off stuff you buy because you've ALWAYS bought it, and nothing new ever enters your life.
When I feel the need for something new, I go look for it.

Originally Posted by Spheric Harlot View Post
I've read of a study that found that the ads with the profoundest effect are the ones you DON'T remember seeing - the ones people remember as "oh yeah, great commercial" actually have little effect in themselves, except as a buzz generator.
I don't remember seeing many ads at all. That's what comes of not owning a TV or taking a newspaper.

Originally Posted by Spheric Harlot View Post
Also, I'd count being made aware of a new generation of Mac Pros and thus being likely not to postpone a purchase any longer than necessary as "being swayed by advertising" - away from your currently-owned product.
I didn't see any advertising for that. I don't think it was even second-hand advertising which caused me to be aware of the new MP - IIRC, it was a completely random thing as I was budgeting for a new rig.
Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
     
Doofy
Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status: Offline
Reply With Quote
Nov 19, 2009, 04:01 PM
 
Originally Posted by mattyb View Post
You've obviously been swayed to get yourself a gold card, the advert is actually for a type of friends united site.
It is? I don't know, I didn't click on it - looked like an ad for a gold card to me. Why would I want a gold card - am I about to be become poor or something?

Originally Posted by mattyb View Post
You subconsciously thought that you needed a gold card to impress your old school chums.
Wouldn't turfing up in a Gemballa Avalanche be more impressive? Or even just a letter saying "you are all peasants and unfit to be in my presence"?
Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
     
The Final Dakar
Games Meister
Join Date: Aug 2009
Location: Eternity
Status: Offline
Reply With Quote
Nov 19, 2009, 04:03 PM
 
Post! The! Ad!

Let the community decide.
     
osiris
Addicted to MacNN
Join Date: Sep 2000
Location: Isle of Manhattan
Status: Offline
Reply With Quote
Nov 19, 2009, 04:07 PM
 
Originally Posted by The Final Dakar View Post
Post! The! Ad!

Let the community decide.
It was all over NYC and LA over a decade ago. I can't even recall the brand name, sorry.
"Faster, faster! 'Till the thrill of speed overcomes the fear of death." - HST
     
smacintush
Addicted to MacNN
Join Date: Sep 2000
Location: Across from the wallpaper store.
Status: Offline
Reply With Quote
Nov 19, 2009, 04:21 PM
 
Maybe women have body issues because they are grossly overweight beasts?
Being in debt and celebrating a lower deficit is like being on a diet and celebrating the fact you gained two pounds this week instead of five.
     
olePigeon
Clinically Insane
Join Date: Dec 1999
Status: Offline
Reply With Quote
Nov 19, 2009, 04:24 PM
 
Why would anyone be swayed by commercials?

Josie and the Pussycats is the best movie ever!
Join the Army.
"…I contend that we are both atheists. I just believe in one fewer god than
you do. When you understand why you dismiss all the other possible gods,
you will understand why I dismiss yours." - Stephen F. Roberts
     
olePigeon
Clinically Insane
Join Date: Dec 1999
Status: Offline
Reply With Quote
Nov 19, 2009, 04:25 PM
 
Originally Posted by smacintush View Post
Maybe women have body issues because they are grossly overweight beasts?
You say that like it's a bad thing.
"…I contend that we are both atheists. I just believe in one fewer god than
you do. When you understand why you dismiss all the other possible gods,
you will understand why I dismiss yours." - Stephen F. Roberts
     
Doofy
Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status: Offline
Reply With Quote
Nov 19, 2009, 04:27 PM
 
Love the Yahtzee sig, olePig.
Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
     
smacintush
Addicted to MacNN
Join Date: Sep 2000
Location: Across from the wallpaper store.
Status: Offline
Reply With Quote
Nov 19, 2009, 04:29 PM
 
Originally Posted by Doofy View Post
Love the Yahtzee sig, olePig.
I thought he was rolling to recharge?
Being in debt and celebrating a lower deficit is like being on a diet and celebrating the fact you gained two pounds this week instead of five.
     
Doofy
Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status: Offline
Reply With Quote
Nov 19, 2009, 04:31 PM
 
Originally Posted by smacintush View Post
I thought he was rolling to recharge?
Huh?

I just got a three-of-a-kind. Scored points, that did.
Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
     
olePigeon
Clinically Insane
Join Date: Dec 1999
Status: Offline
Reply With Quote
Nov 19, 2009, 04:36 PM
 
Originally Posted by Doofy View Post
Love the Yahtzee sig, olePig.
Hehe, yeah. It's fun. I've only ever gotten 1 Yahtzee on it. The sig is used on a private forum, but I though it'd be fun to use it here.
"…I contend that we are both atheists. I just believe in one fewer god than
you do. When you understand why you dismiss all the other possible gods,
you will understand why I dismiss yours." - Stephen F. Roberts
     
smacintush
Addicted to MacNN
Join Date: Sep 2000
Location: Across from the wallpaper store.
Status: Offline
Reply With Quote
Nov 19, 2009, 04:38 PM
 
Originally Posted by Doofy View Post
Huh?

I just got a three-of-a-kind. Scored points, that did.
Obscure D&D reference.
Being in debt and celebrating a lower deficit is like being on a diet and celebrating the fact you gained two pounds this week instead of five.
     
Doofy
Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status: Offline
Reply With Quote
Nov 19, 2009, 04:43 PM
 
Originally Posted by smacintush View Post
B. We spend too much effort telling women they are fine being a fat cow who suffer health issues and die younger than necessary, because we don't want to give them "body issues".
I find this to be a very interesting juxtaposition against Ort's first post in this thread. If that post is to be taken at face value, then it's probably all the Burger King ads which are making most of said women "grossly overweight beasts", as they sit in front of the TV stuffing their faces with whatever was advertised yesterday.

Bizarre.

As usual, the solution involves introducing one's sledgehammer to the TV.
Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
     
Doofy
Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status: Offline
Reply With Quote
Nov 19, 2009, 04:44 PM
 
Originally Posted by smacintush View Post
Obscure D&D reference.
Ahh. They don't let us chaotic evil types play that, thus no frame of reference.
Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
     
The Final Dakar
Games Meister
Join Date: Aug 2009
Location: Eternity
Status: Offline
Reply With Quote
Nov 19, 2009, 04:44 PM
 
This thread has gone from "grossly overweight beasts" to grossly overgeneralized opinions.
     
Doofy
Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status: Offline
Reply With Quote
Nov 19, 2009, 04:47 PM
 
Originally Posted by The Final Dakar View Post
This thread has gone from "grossly overweight beasts" to grossly overgeneralized opinions.
It hit "grossly over-generalised opinions" by post two.
Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
     
The Final Dakar
Games Meister
Join Date: Aug 2009
Location: Eternity
Status: Offline
Reply With Quote
Nov 19, 2009, 04:50 PM
 
You guys are taking it to the next level.
     
Doofy
Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status: Offline
Reply With Quote
Nov 19, 2009, 04:52 PM
 
Is that a fact or an opinion?
Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
     
ort888
Addicted to MacNN
Join Date: Feb 2001
Location: Your Anus
Status: Offline
Reply With Quote
Nov 19, 2009, 04:54 PM
 


Pretty sure this is the ad campaign he was referring to.

Boy howdy, did I just throw up in my mouth. What a bunch of subhuman cows. They should be home in their basements, feverishing running on a treadmill in a futile effort to rejoin the general populace as women deemed to be of acceptable attractiveness...

My sig is 1 pixel too big.
     
The Final Dakar
Games Meister
Join Date: Aug 2009
Location: Eternity
Status: Offline
Reply With Quote
Nov 19, 2009, 04:57 PM
 
Originally Posted by Doofy View Post
Is that a fact or an opinion?
If you have to ask, you'll never know.
     
smacintush
Addicted to MacNN
Join Date: Sep 2000
Location: Across from the wallpaper store.
Status: Offline
Reply With Quote
Nov 19, 2009, 05:00 PM
 
I'd hit 'em.

Well, at least the white ones.
Yes, that was a joke.
Being in debt and celebrating a lower deficit is like being on a diet and celebrating the fact you gained two pounds this week instead of five.
     
The Final Dakar
Games Meister
Join Date: Aug 2009
Location: Eternity
Status: Offline
Reply With Quote
Nov 19, 2009, 05:00 PM
 
Hahaha, let's see if that can start a new flurry of hell.
     
Doofy
Clinically Insane
Join Date: Jul 2005
Location: Vacation.
Status: Offline
Reply With Quote
Nov 19, 2009, 05:02 PM
 
Originally Posted by smacintush View Post
I'd hit 'em.
What with?
Been inclined to wander... off the beaten track.
That's where there's thunder... and the wind shouts back.
     
Spheric Harlot
Clinically Insane
Join Date: Nov 1999
Location: 888500128, C3, 2nd soft.
Status: Offline
Reply With Quote
Nov 19, 2009, 05:02 PM
 
Oh yeah, that campaign! That was less than a decade ago, though.

And they didn't just use fat beasts, they also used withered hags:


(one of my fave adverts ever)
     
ThinkInsane
Moderator Emeritus
Join Date: Feb 2000
Location: Night's Plutonian shore...
Status: Offline
Reply With Quote
Nov 19, 2009, 05:03 PM
 
If you take exception with what Osiris wrote, discuss it in a reasonable manner. And lets try to stay on topic please and thank you.
Nemo me impune lacesset
     
Goldfinger
Professional Poster
Join Date: Nov 2004
Location: Belgium
Status: Offline
Reply With Quote
Nov 19, 2009, 05:09 PM
 
Originally Posted by Doofy View Post
What with?
With a stone, dear Henry, dear Henry, dear Henry.

iMac 20" C2D 2.16 | Acer Aspire One | Flickr
     
smacintush
Addicted to MacNN
Join Date: Sep 2000
Location: Across from the wallpaper store.
Status: Offline
Reply With Quote
Nov 19, 2009, 05:12 PM
 
Originally Posted by Doofy View Post
What with?
Is this a trick question?
Being in debt and celebrating a lower deficit is like being on a diet and celebrating the fact you gained two pounds this week instead of five.
     
Gankdawg
Professional Poster
Join Date: Oct 2001
Location: Pacific Northwest
Status: Offline
Reply With Quote
Nov 19, 2009, 05:19 PM
 
Nope.

Except the ones that adcritic.com posted a decade ago.
     
- - e r i k - -
Posting Junkie
Join Date: May 2001
Location: Brisbane, Australia
Status: Offline
Reply With Quote
Nov 19, 2009, 06:49 PM
 
Originally Posted by ort888 View Post
you are. Anyone who thinks they aren't is lying to themselves.
qft™

[ fb ] [ flickr ] [] [scl] [ last ] [ plaxo ]
     
SSharon
Professional Poster
Join Date: Jan 2003
Location: Teaneck, NJ
Status: Offline
Reply With Quote
Nov 19, 2009, 07:32 PM
 
Originally Posted by Laminar View Post
Read Malcolm Gladwell's Blink before answering.
I just finished Outliers and it was fantastic. His other books, including Blink, are next on my reading list.
AT&T iPhone 5S and 6; 13" MBP; MDD G4.
     
Shaddim
Clinically Insane
Join Date: Apr 2003
Location: 46 & 2
Status: Offline
Reply With Quote
Nov 19, 2009, 07:34 PM
 
Most advertising has an adverse effect on me, the more I see an ad the more I get annoyed with the product and company.
"Those who expect to reap the blessings of freedom must, like men, undergo the fatigue of supporting it."
- Thomas Paine
     
Laminar
Posting Junkie
Join Date: Apr 2007
Location: Iowa, how long can this be? Does it really ruin the left column spacing?
Status: Offline
Reply With Quote
Nov 19, 2009, 07:46 PM
 
Originally Posted by SSharon View Post
I just finished Outliers and it was fantastic. His other books, including Blink, are next on my reading list.
I keep seeing it in airport bookstores but I don't want to pay the premium for the hardback. The Tipping Point was good, but be sure you read Freakanomics, too, as the different explanations for the same problem are interesting.
     
ghporter
Administrator
Join Date: Apr 2001
Location: San Antonio TX USA
Status: Offline
Reply With Quote
Nov 19, 2009, 11:24 PM
 
Am I swayed by advertising? Yes, but not the way the advertisers want me to be. I see an ad campaign in terms of creativity, accuracy, how it engages the viewer/reader, and other technical measures.

For example, the current Verizon campaign intended to make it look like there are only about 3 acres in all of the Continental US that have 3G coverage from AT&T, while Verizon's coverage is overflowing. It's clever, but grossly inaccurate, and both condescending and rude to potential or current Verizon customers. To me this campaign fails. On the other hand, the Orbitz "price assurance check" campaign, with the guy showing up in a hovercraft, is clever, engaging, amusing, and accurate, in spite of the exaggeration implied by the personal delivery of the checks. There's a big difference between showing fake maps (which studies show people accept as correct without question-especially if they only are allowed a glimpse of them) and showing some dude in a jumpsuit showing up in a hovercraft. Oh, and AT&T is suing Verizon over this campaign's inaccuracy.

That my mom worked in advertising for 30 years and that I did summer work at her agency certainly helped me view all advertising with a critical eye, but much of my approach also comes from personal research into advertising claims-which often turn out to be all air and no balloon.

Glenn -----OTR/L, MOT, Tx
     
Phileas
Mac Elite
Join Date: Jul 2002
Location: Toronto, Canada
Status: Offline
Reply With Quote
Nov 19, 2009, 11:57 PM
 
Anybody who claims that he/she isn't influenced by advertising is fooling themselves, including the elusive Doofy.

People like me spend considerable amounts of brain power to influence and cajole you without you even noticing it.
     
ort888
Addicted to MacNN
Join Date: Feb 2001
Location: Your Anus
Status: Offline
Reply With Quote
Nov 20, 2009, 12:24 AM
 
I see my posts have been removed from the thread. Very lame.

My sig is 1 pixel too big.
     
SSharon
Professional Poster
Join Date: Jan 2003
Location: Teaneck, NJ
Status: Offline
Reply With Quote
Nov 20, 2009, 12:32 AM
 
Originally Posted by Phileas View Post
Anybody who claims that he/she isn't influenced by advertising is fooling themselves, including the elusive Doofy.

People like me spend considerable amounts of brain power to influence and cajole you without you even noticing it.
I'm sure I ended up buying something because of advertising, but I agree that all it does for me consciously is raise awareness of some product.

Some ads have a 0% chance of affecting my purchasing decision. For example I keep kosher so no matter how amazing the burger king ad is I'm still never setting foot in their restaurant.

I will also never fly a specific airline because of their ads. I find the cheapest flight to where I want to go at the times I want and that's that.

Car commercials are equally pointless to me. I don't expect to ever buy a car more frequently than once every ten years and I'm not impressed by jeeps driving on mountain tops or through the snow.

I block most ads online and fast forward through all of them on TV so I don't watch too many of them. I will watch an ad for a new product or service I have never heard of, but more as a source of news than anything else.
AT&T iPhone 5S and 6; 13" MBP; MDD G4.
     
 
Thread Tools
 
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Top
Privacy Policy
All times are GMT -4. The time now is 12:10 PM.
All contents of these forums © 1995-2017 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2017, Jelsoft Enterprises Ltd.,