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Subliminal messages of the past, present and future
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The Godfather
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Mar 6, 2010, 07:52 PM
 
I need help in this assignment. The paper will be titled exactly the same as the thread title, but it will only focus on consumer products. It should compare the modes of delivery, and whether the future will see more subliminal messages in products and advertisements.
     
0157988944
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Mar 6, 2010, 09:29 PM
 
Ok.

     
[email protected]
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Mar 6, 2010, 11:11 PM
 
Originally Posted by adamfishercox View Post
Ok.

replace the 24th frame of a video with frame of two nude woman making out, play it for the class. Watch to see how many of the guys in the class suddenly become giddy for "unexplained reasons".
What, me worry?
     
Teronzhul
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Mar 6, 2010, 11:16 PM
 
Smoooooooke.
     
downinflames68
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Mar 6, 2010, 11:52 PM
 
If you need an ID perspective, let me know what you're talking about.
     
Laminar
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Mar 7, 2010, 02:45 AM
 
Intelligent Design?
     
Laminar
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Mar 7, 2010, 02:46 AM
 
Originally Posted by Teronzhul View Post
Smoooooooke.
     
Shaddim
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Mar 7, 2010, 03:03 AM
 
Originally Posted by [email protected] View Post
replace the 24th frame of a video with frame of two nude woman making out, play it for the class. Watch to see how many of the guys in the class suddenly become giddy for "unexplained reasons".
Win.
"Those who expect to reap the blessings of freedom must, like men, undergo the fatigue of supporting it."
- Thomas Paine
     
Doc HM
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Mar 7, 2010, 06:36 AM
 
You realise that the original subliminal messaging research was all faked, don't you?
This space for Hire! Reasonable rates. Reach an audience of literally dozens!
     
Rev-O
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Mar 10, 2010, 08:16 PM
 
Originally Posted by Doc HM View Post
You realise that the original subliminal messaging research was all faked, don't you?
"Right around the time that Packard's original book was published, a market research consultant named James Vicary set up a special projector inside a movie theater in Fort Lee, New Jersey. Over the course of six weeks, he chose certain showings of the film Picnic and throughout those showings, he flashed certain marketing messages onto the screen for .003 seconds (well below the perceptual threshhold), and kept doing it every five seconds through the entire movie. In all, 45,699 customers watched Vicary's movies. The messages said "Drink Coca-Cola" and "Hungry? Eat Popcorn". The result? During movies when Vicary flashed his messages, sales of Coca-Cola rose by an average of 18%, and sales of popcorn rose by 58%.

And so there it was. Since that famous experiment, subliminal messages flashed on TV and movie screens have been a firm fixture in popular culture. Hardly a single student who takes a class on psychology or advertising will escape hearing about it and believing wholeheartedly in the effectiveness of subliminal messaging. The media had a heyday with the sensational headlines, and the rest is history.

Harcourt Assessment, which was known at the time as The Psychological Corporation, invited Vicary to repeat his experiment under controlled conditions. He did, but this time no increases in sales were shown at all. Pressed for an explanation, Vicary confessed that he had falsified the results from his original study. Indeed, five years later in a 1962 interview with Advertising Age, Vicary revealed that he had never even conducted the Fort Lee experiment at all. He had literally made up the entire thing. But of course, by then, it was too late. The headlines had run their course, and to this day it's a generally accepted fact that flashing brief messages onscreen produces a desired behavior, despite the fact it never happened."
Here.
Curse your sudden but inevitable betrayal!
     
   
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