[ericwass]

Way back in December Apple posted a series of ads touting Jag. One of these was called "Zoom". There was a big discussion about these 'cause Apple yanked them pretty fast. I would love to get my hands on the "Zoom" ad. I need to show it to somebody. Below is a screenshot to refresh your memory.
Thanks...

[Thinine]

It it my .Mac public folder. Get it while you can. Username: jshier

[Ratm]

I'll have to look for it but I'm not sure.

[Geobunny]

Originally posted by Thinine:
It it my .Mac public folder. Get it while you can. Username: jshier

Public password? I think your folder may be password protected...either that or I've messed up and obviously don't know how to open an idisk public folder! I've never had to do it before.

[ericwass]

Originally posted by Thinine:
It it my .Mac public folder. Get it while you can. Username: jshier

Thanks a lot. I'm trying to find you but getting an error. Actually, I'm not that familiar with .Mac address, but my guess is:
http://homepage.mac.com/jshier

Which is returning a user unknown error. What am I doing wrong?

[Beer Penguin]

Anyone ever seen the educational film powers of ten? It was similar but about 10^26 times cooler.

[d0ubled0wn]

1) At the desktop, hit Cmd-K.
2) In the address field type http://idisk.mac.com/jshier/Public/
3) done.

[ericwass]

Originally posted by d0ubled0wn:
1) At the desktop, hit Cmd-K.
2) In the address field type http://idisk.mac.com/jshier/Public/
3) done.

Had no idea! Rockin.

Thanks!

[Geobunny]

Ahh, thanks. The instructions on Apple's iDisk help pages are wrong then. It said in OS X to put afp://idisk.mac.com/shier-public

Looks good. I'd completely forgotten bout that ad. Anyone remember why it was pulled?

[Sarc]

now that's one heck of an ad ! thanx for posting this !
I'd also like to know why it was pulled, it's simply amazing ... are there more like this one ?

anyone notice that the guy working on the iMac is actually "watching" a PDF in Quicktime
(Titlebar reads Power of Mac OS X.pdf) ... just one of those things

[Thinine]

I only kept the zoom ad since I thought it was the coolest. I think they were pulled since the commercials didn't actually advertise anything. The zoom ad was supposed to advertise the power of Quartz. Apparently the ad was made by having Quartz composite all of the still images, with fades and everything. So none of the stuff is actually motion, just stills. Pretty cool, but you wouldn't know what was going on unless you read the explanation.

[Sarc]

I would really like a high-res, hi-fi audio version of this ad

[Geobunny]

Originally posted by Sarc:
<SNIP>
Anyone notice that the guy working on the iMac is actually "watching" a PDF in Quicktime
(Titlebar reads Power of Mac OS X.pdf) ... just one of those things

Bloody hell man, that's what I call Attention to Detail!! How on earth did you spot that? I can barely read it!

[spauldingg]

Originally posted by Sarc:
I would really like a high-res, hi-fi audio version of this ad

Me too. Use it with hollywood saver to make it my screensaver.

[Michel Fortin]

I noticed the PDF thing too.

Hard to find, but I found one. Here is a better resolution of the movie, along with other Jaguar ads that were pulled at the same time:
http://66.227.104.10/~totalreq/osxads/
Zoom is still the best. Great ad.

[IceEnclosure]

Originally posted by Michel Fortin:
I noticed the PDF thing too.

Hard to find, but I found one. Here is a better resolution of the movie, along with other Jaguar ads that were pulled at the same time:
http://66.227.104.10/~totalreq/osxads/
Zoom is still the best. Great ad.

stellar find

[spauldingg]

Originally posted by IceEnclosure:
stellar find

I concur. thanks. cropped and looped as me screensaver. way cool.

[JeremyS]

So why is Apple is hesitant to advertise OS X??

Will Panther finally be the OS that Apple will put in the spotlight?

The mainstream needs to see OS X, not just hear about it, heck most people probably think that the Mac still runs an OS that looks like 9, or even earlier.

[Superchicken]

Because a lot of people don't want a computer that DOESN"T run windows for some reason.

Apple would do better to advertise like a car commercial, less quirky more, lexus or lincon looking. Make their computers look as sleek as they really are, show them running things, have an announcer mention award winning MP3 and video editing software ect.

[nbnz]

Originally posted by Michel Fortin:
I noticed the PDF thing too.

Hard to find, but I found one. Here is a better resolution of the movie, along with other Jaguar ads that were pulled at the same time:
http://66.227.104.10/~totalreq/osxads/
Zoom is still the best. Great ad.

That Mail-Junk Mail one is damn funny

[Hornet]

Urgh. The zoom one was OK, as was the mail one - but jeez, the rest were just ****. Why on earth can't apple make *proper* ads, which actually show WHAT the product does.

How does a big cardboard X being lugged around a city, or a guy in 200 different outfits, or a whole heap of smilie faces swarming around, actually show someone the advantages of OSX?

All of apple's non-hardware ads (which can only show of the product design, which in itself is cool), simply suck. Apple need some serious ads about WHAT you can do on a mac that you cant do on windows, or that you cant do as easily. HOW to do this stuff on a mac. SHOW what X looks like, how "snappy" it is, how much the finder flows with column view (or blows, as it is the finder , how I do all this stuff in mail, how ichat looks and works (rather than a few seconds of what a 30 second ad actually showing wtf its supposed to be advertising).

if apple were a car manufacturer, they'd spend 28 seconds showing the road, or someone happy, and 2 seconds on wtf the car does. Their whole advertising department has serious issues. The switcher ones are OK (dead campaign yet?), their hardware ones are good (not that they show em anymore), but their (very rare) X ones simply suck. Currently thats apple's big advantage (after all, they are hardly going to advertise an 800mhz G4 or something "burning pentiums").

urgh. just seems plain stupid. They better advertise what panther brings us (and actually demo it)

basically - take jobs' 2 hour demo, and make 5 30 sec ads from it, and they'd be miles ahead of what they have now (in terms of jaguar's ads)

[Angus_D]

Originally posted by Hornet:
How does a big cardboard X being lugged around a city, or a guy in 200 different outfits, or a whole heap of smilie faces swarming around, actually show someone the advantages of OSX?

I think they are trying to create brand awareness.

[Jim Paradise]

Originally posted by Angus_D:
I think they are trying to create brand awareness.

Apple *has* brand awareness. They need to show why the product is better.

[spauldingg]

bunch of golden oldies here

[icruise]

Did these ever actually play on TV? They don't really seem like real ads.

[Angus_D]

Originally posted by Jim Paradise:
Apple *has* brand awareness.

But did Jaguar? I see your point, I'm just trying to think how they could justify it

I'd like to add that Apple may have a brand-awareness in the U.S., but in Germany, and I thnk in Europe as a whole, Apple is a noname. Ask people and most won't know it, some may answer: ah yeah, they are producing these rubbish pc clones from the middle ages, eeh?

This is something that Apple should look after...

steve

[Jim Paradise]

Originally posted by Angus_D:
But did Jaguar? I see your point, I'm just trying to think how they could justify it

Yeah, I know.
Jaguar might not, but they don't need a commercial just to get people thinking "what the hell is with that stupid big X?" ;p

[Spheric Harlot]

Originally posted by SteveJobs:
I'd like to add that Apple may have a brand-awareness in the U.S., but in Germany, and I thnk in Europe as a whole, Apple is a noname. Ask people and most won't know it, some may answer: ah yeah, they are producing these rubbish pc clones from the middle ages, eeh?

This is something that Apple should look after...

steve

http://www.macosxrumors.com/index.html

June 6th
"According to some reliable sources, Apple would like to increase its market share in Europe, and has a strong European strategy for the second quarter of 2003 or early 2004."

-s*

[bracken]

Originally posted by Icruise:
Did these ever actually play on TV? They don't really seem like real ads.

Good question. I've never seen them on TV. I think they're for the Mac faithful only.

[Graymalkin]

If you've got a Quartz Extreme capable Mac pick up SaveHollywood and use the Zoom add. Run your screen saver in your desktop background by whatever means you see fit. It looks extraordinarily cool, especially with a transparent terminal on top of it.

Note: These look choppy in the pictures but it was smooth playback on my 12" Powerbook.

Zoom Desktop 1
Zoom Desktop 2
Zoom Desktop 3

Remember kids, it isn't my fault if you let the movie play too long and get tired of it and throw your computer down a flight of stairs.

[Pretzel]

Why is the Zoom mov in Sorenson Video 3 and QMusic 2 audio rather than Apple's flavour of mpeg4?

[fortepianissimo]

While we're at this, does anyone know a good site collecting all the past apple commercials?

[Graymalkin]

It is likely the videos encoded with Sorenson/QDesign codecs because they are intended to be viewed with older versions of Quicktime. Sorenson Video 3 was added in Quicktime 4 IIRC which would make it much more widely supported than MPEG4/AAC. This also considers Windows users who don't necessarily need new versions of Quicktime to run apps like iTunes so have out of date versions running.

[nbnz]

Originally posted by fortepianissimo:
While we're at this, does anyone know a good site collecting all the past apple commercials?

As posted earlier, there are a few here

[starman]

I saw the Zoom ad on a demo loop on an eMac at my local CompUSA.

Mike

[Michel Fortin]

I think Apple never intended to put these ads on their web site. They pulled the ads before almost anyone got aware of their presence.

And they are certainly not made for TV. Look at the length of the movies: 20s, 40s, etc. None of them is actually the 15s, 30s, 1min standard length for a TV ad.

My guess is they were only ad experiments that somehow got their way to the web.

[eno]

No wonder Apple pulled these movies!

They're all crap!

[joltguy]

Anyone else notice the lack of pinstripes on the Sherlock window in the "sherlock-find_yourself" ad?

[THE MAC GOD]

That is awesome... i've been trying to find those since they yanked em!