Not sure if I've put this in the right forum but here we go.
I am working with an e-commence site as a designer and I'm also doing to digital marketing.
I have recently been updating all the data for the website and I had a thought, all of our URL for the products are the pretty much the same and I have been reading that this doubles as 'Duplicate content' which means our ranking will go down in search engines.
I've read into this and think I have found a solution, if I customize each url link does this then count as Duplicate content data? or will google still pick up on the product description which is within the page?