AT&T has stopped a promotion that offered customers up to
$450 per line when they transferred from T-Mobile. The incentive, which provided a $200 automatic credit and up to a further $250 when trading in a smartphone, was put in place just one month ago in order to spoil a similar planned promotion by T-Mobile, offering to pay the
early termination fees of customers transferring from AT&T to the carrier.
AT&T spokesperson Brad Burns told
the Wall Street Journal the promotion ended on January 31st, advising it was originally claimed by the carrier to last for a limited time. T-Mobile CEO John Legere has been quick to respond to the offer closure, claiming on
Twitter "That was quick! AT&T already revoking the $450 bribe to T-Mobile customers? People weren't falling for it, were they Randall?" to AT&T CEO Randall Stephenson. Shortly after AT&T launched the promotion, Legere called it out, declaring it to be a "desperate move" by AT&T.
T-Mobile CEO John Legere
Customers will not lose out entirely from the offer's closure, as the carrier is still providing $100 in
billing credit for new lines on accounts, though this too is billed as a limited offer. T-Mobile continues to offer its early termination fee payments to transferring customers.
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