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Microsoft Store gig ends after rapper destroys computers
An in-store gig by a rapper ended abruptly after he started damaging merchandise. Machine Gun Kelly was hired by Microsoft to perform at its store in the Lenox Mall in Atlanta last Friday, but shortly after starting his first song, he cursed at the machinery on display, jumped onto one of the tables, and started stamping while he performed.
Forty seconds after commencing 'Hold On (Shut Up)', he proceeded to dance while rapping, damaging five computers in the process. When the music was cut, MGK told gathering store staff "I'm not getting down" and demanded that the music continued. At least three police officers and Microsoft Store employees escorted the performer to a private area at the rear of the store.
Microsoft, like Apple, request for musicians to perform gigs at its retail stores, in an effort to raise customer awareness. [viaAll Hip Hop]
Microsoft needs to stop trying so hard to be "cool". Concentrate on what you are good at. First there was the 'or vagina" song at the dev conference and now this.
This just goes to show how out of touch Microsoft is. First of all, Hip-hop is passé. If you want to appeal to younger audiences five years ago, hire someone like this guy. Second, If you're going to do something like this, plan ahead and have a little more showmanship than to just drop the guy in the store and let him go to town. They should have at least cleared a spot for him to do his thing. Third, they would have been much better off letting the guy finish the gig; I mean, the damage was pretty much done by the time they shut him down.
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