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You are here: MacNN Forums > Hardware - Troubleshooting and Discussion > iPhone, iPad & iPod > iPod Shuffle a marketing gem!

iPod Shuffle a marketing gem!
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Feathers
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Jan 12, 2005, 05:43 PM
 
Aside from the fact that the 1Gig version provides excellent bang-per-buck purely as a flash drive, it will probably become an excellent marketing/merchandising tool.

Finally Apple have a low cost, highly desirable device that can be economically used in promotions etc. How soon before we see an iBook with free Shuffle promo? A far more appealing purchasing incentive than a stinky HP Printer with overpriced ink refills. In future, we will know when a product revision is due, not by a reduction in price but by the addition of a free Shuffle.

This device is a piece of marketing genius. I don't think I'll buy one, I'll just wait until it's coming free with something else!

I give it six months before the colour variations come out too.

Anyone fancy a quick Shuffle?
     
Mrjinglesusa
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Jan 12, 2005, 09:16 PM
 
My wife's cousin needed to get a flash drive for school. I told her that Apple just came out with a 512 MB or 1 GB iPod that CAN BE USED AS A FLASH DRIVE for $99 and $149, respectively. She said, "You mean I can get a flash drive AND iPod for $99?" I said yes and she said she was going to order one. Apple hit a home run with this thing. People in the market for a USB flash drive can now get a music player AT THE SAME TIME for almost the same price as a dedicated USB Flash drive.
     
ThinkInsane
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Jan 12, 2005, 10:28 PM
 
Originally posted by Feathers:

Anyone fancy a quick Shuffle?
Not with you, ya pervert.
Nemo me impune lacesset
     
Feathers  (op)
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Jan 13, 2005, 11:22 AM
 
Your words say no, but your eyes say yes! Give it up Think and move to the darkside!
     
typoon
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Jan 16, 2005, 07:01 PM
 
Not only is this a marketing gem for Apple but for other companies as well. Say if you want to give one to a good customer or as a promotion or other such things. They are inexpensive enough to do things like that with.
"Evil is Powerless If the Good are Unafraid." -Ronald Reagan

Apple and Intel, the dawning of a NEW era.
     
mitchell_pgh
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Jan 17, 2005, 04:22 PM
 
I wonder how many people will be going in looking to purchase a $99 iPod shuffle and walking out with a iPod mini or a full blown iPod?
     
MacTheKnife
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Jan 19, 2005, 09:17 PM
 
Yes, I'm going to buy two! A 1GB plus a Photo iPod, 'cause I need that Playboy mag subscription! ;^)

But if I break down and get a Mini instead, would it do the same type of synching as the Shuffle does, randomly selecting music from a much larger iTunes library and filling the full 4GB of the Mini?
     
Feathers  (op)
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Jan 19, 2005, 09:35 PM
 
Wow, I was right (for once)! Apple are already giving them away free. Check this out:

http://www.appleinsider.com/article.php?id=847
     
ASIMO
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Jan 20, 2005, 06:49 PM
 
Originally posted by MacTheKnife:
Yes, I'm going to buy two! A 1GB plus a Photo iPod, 'cause I need that Playboy mag subscription! ;^)

But if I break down and get a Mini instead, would it do the same type of synching as the Shuffle does, randomly selecting music from a much larger iTunes library and filling the full 4GB of the Mini?

How is it any different from having a smart playlist?
I, ASIMO.
     
   
 
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