[ambush]

http://www.apple.com/



She fought against the rightwing segregasionist cowboys!

[Ozmodiar]

I was just going to submit a thread about this.

In the universe outside of the MacNN forums, people are saying the use of her image is cheap, classless, and tacky. While I agree it's a little tacky to use her death as a marketing tool, I think the article they wrote up about her is wonderful.

Does anyone know if that image originally ran with the Think Different campaign that featured Gandhi, Einstein, and Jimmy Carter? The fact that Think Different isn't in Myriad leads to me believe that this is an old image.

[production_coordinator]

Apple is a class act.

[Kevin]

Originally Posted by ambush

She fought against the rightwing segregasionist cowboys!

You do know who freed the slaves and what side he was on right?

Originally Posted by production_coordinator

Apple is a class act.

Too bad ambush had to ruin it.

[production_coordinator]

Originally Posted by Ozmodiar

I was just going to submit a thread about this.

In the universe outside of the MacNN forums, people are saying the use of her image is cheap, classless, and tacky. While I agree it's a little tacky to use her death as a marketing tool, I think the article they wrote up about her is wonderful.

Does anyone know if that image originally ran with the Think Different campaign that featured Gandhi, Einstein, and Jimmy Carter? The fact that Think Different isn't in Myriad leads to me believe that this is an old image.

How are they using her death as a marketing tool?

If she wasn't there, a picture of a new iMac, a new piece of software or a Powerbook would be in her place. Were they using the tsunami as a marketing tool?

[davesimondotcom]

Let's not turn this into a right vs. left thing. Rosa Parks was a woman who had sore feet and changed the world. She lived a great life, may she rest in peace.

[production_coordinator]

Originally Posted by Kevin

Too bad ambush had to ruin it.

I didn't see his banter... she fought against ignorance.

[ghporter]

Actually Alabama at the time was exceptionally Democrat (a particular strain called the Dixicrat), and they had nothing to do with cowboys. It was the status quo based on decades of Jim Crow and segregation as a means of "controling negros." That doesn't make it any less hateful or evil, but get your labels straight; when Rosa was going to jail, the term "right wing" had a very different meaning, and it did not apply there and then.

I think Apple did a great thing with this.

[Ozmodiar]

I don't think they're trying to capitalize on her death, really. Marketing tool was a poor choice of words.

[Doofy]

It would have been far classier if they'd have left their logo and "think different" off the photo. It's not like anyone who's actually looking at the Apple web site needs Apple promoting to them.

[OAW]

One of these days it will sink in to some people that "right wing" and "segregationist" doesn't have a damned thing to do with Democrat vs. Republican. It doesn't matter that the "party of Lincoln" freed the slaves. The vast majority of the "Sons and Daughters of the Confederacy" jumped ship to the Republican party after the passage of the Civil Rights Act of 1964. Prior to that most were in fact Democrats. Racist ideology simply isn't predicated upon political affiliation.

But to address the topic at hand, I think the tribute on the Apple homepage is fine. Very classy and quite tasteful. They could be hyping video iPods or new iMacs or new PowerMac Quads but they aren't. They pulled down their typical product marketing and devoted their primary space to honor a true American hero. I daresay that none of their competitors is doing the same.

OAW

[ghporter]

Originally Posted by OAW

One of these days it will sink in to some people that "right wing" and "segregationist" doesn't have a damned thing to do with Democrat vs. Republican. It doesn't matter that the "party of Lincoln" freed the slaves. The vast majority of the "Sons and Daughters of the Confederacy" jumped ship to the Republican party after the passage of the Civil Rights Act of 1964. Prior to that most were in fact Democrats. Racist ideology simply isn't predicated upon political affiliation.

It seems pretty clear that the "ship jumpers" who switched to Republican after 1964 did so for spite, not because they liked the party's idiology. Johnson was very right; signing the Act did indeed "deliver the South into the hands of the Republicans." And they changed party in a very mean-spirited way; their intention was to punish the Democrats.

[villalobos]

Originally Posted by Doofy

It would have been far classier if they'd have left their logo and "think different" off the photo. It's not like anyone who's actually looking at the Apple web site needs Apple promoting to them.

[villalobos]

Originally Posted by Kevin

You do know who freed the slaves and what side he was on right?

Too bad ambush had to ruin it.

[olePigeon]

Originally Posted by Kevin

You do know who freed the slaves and what side he was on right?

Abraham Lincoln with the help of a newly defected Democratic party that helped him get elected again. The Republicans (even Lincoln's own Cabinet) disagreed with his stance on the war.

I covered this in a nice history lesson in the political lounge already. In short, the Democratic and Republican party of the 19th century did a complete 180 when Lincoln came into office. The Democratic party split. One "Democratic" party sided with the conservative Republicans (which are still in office today), while the other "Democratic" party (which is now the modern day Democratic party) sided with Lincoln and his views with the war.

[rickey939]

Originally Posted by production_coordinator

Apple is a class act.

rickey939 concurs with production_coordinator.

[King Bob On The Cob]

She was part of the "Think Different" campaign. I think the photo is the one from that campaign too. That's why Apple's honoring her.

[JoshuaZ]

You guys do realize that party ideals and postions change over time, and that they do eventually do a 180 on most things. A little something I remember from Political Science 101.

[lurkalot]

http://missingbite.com/postersTD.html


"We're not trying to say these people use Apple," said Lee Clow, the chief creative officer at TBWA Worldwide, owned by Omnicom Group, "or that if they could've used a computer, they would've used Apple. Instead, we're going for the emotional celebration of creativity, which should always be part of how we speak about the brand."Link

[Rolling Bones]

They could have photoshopped in her using an iPod for crissake.

[templetalker]

Originally Posted by Doofy

It would have been far classier if they'd have left their logo and "think different" off the photo. It's not like anyone who's actually looking at the Apple web site needs Apple promoting to them.

Totally AGREE Doofy. Apple should let some black folks ride in the front of their company, sheesh.

[Railroader]

Originally Posted by ambush

http://www.apple.com/



She fought against the rightwing segregasionist cowboys!

You are a riot my little ignorant french buddy.

"cowboys"... classic!

[ambush]

I'm not your effing buddy man, leave me alone.

[Oisín]

Originally Posted by Rolling Bones

They could have photoshopped in her using an iPod for crissake.

You mean like this? (Thanks, Hanks)

[analogika]

Originally Posted by Doofy

It would have been far classier if they'd have left their logo and "think different" off the photo. It's not like anyone who's actually looking at the Apple web site needs Apple promoting to them.

Note that the Apple logo and "Think different" slogan (as well as the Garamond typeface) are no longer in use.

They're honoring Rosa Parks not by jumping on the condolence bandwagon, but because they respect her and have honored her with a campaign poster in the past - while still alive.

That's pretty damn classy IMO, and also why they're doing it at all.

Apple creating a memorial on their homepage for Rosa Parks because it's the "in" thing (i.e. current event) would have no class at all.

[dcmacdaddy]

Originally Posted by ambush

I'm not your effing buddy man, leave me alone.

Dude, you come in here, make inflammatory remarks about a very important historical moment . . . and your facts are ALL wrong. Why do you think people aren't going to ridicule you? You deserve to be ridiculed for making such outrageously wrong statements.

[The Godfather]

If they had shown Rosa Parks wearing an iPod nano, there'd be reason to complain.

[Doofy]

Originally Posted by analogika

Note that the Apple logo and "Think different" slogan (as well as the Garamond typeface) are no longer in use.

They're honoring Rosa Parks not by jumping on the condolence bandwagon, but because they respect her and have honored her with a campaign poster in the past - while still alive.

That's pretty damn classy IMO

I dunno - it smacks of commercialism to me. Sort of like "Rosa Parks thought different. We've been telling you to think different for ages. That's why you should buy our products". Implied greatness by association - the halo effect.

They have a copy of the photo without the logo and text. Would have been much subtler and classier to show it without the logo/slogan.

Originally Posted by analogika

why they're doing it at all.

I'll give 'em that.

[ghporter]

The point of "Think Different" in the picture, I think, is to demonstrate that Ms. Parks did "think different" from the way she was expected to. Thinking differently means breaking the normal bonds of conventionality, whether that means using a different kind of computer or arguing that the status quo is stupid and hateful. To me, people like Parks, Ghandi, King, and others exemplify breaking bonds like that and such actions are what keeps us from becoming stagnant as a society.

[wdlove]

I was very pleased when I saw that this morning. Such an honor. Rosa Parks is very deserving of that. Apple is a class act company.

[turtle777]

Originally Posted by ambush

I'm not your effing buddy man, leave me alone.

Is my buddy having a fit ?

-t

[ambush]

oh ****... I think I really got owned there... thanks for the schooling, turtle777!!!!

[turtle777]

Originally Posted by ambush

oh ****... I think I really got owned there... thanks for the schooling, turtle777!!!!

You are welcome.

-t

[olePigeon]

Originally Posted by ghporter

The point of "Think Different" in the picture, I think, is to demonstrate that Ms. Parks did "think different" from the way she was expected to. Thinking differently means breaking the normal bonds of conventionality, whether that means using a different kind of computer or arguing that the status quo is stupid and hateful. To me, people like Parks, Ghandi, King, and others exemplify breaking bonds like that and such actions are what keeps us from becoming stagnant as a society.

Here's to the crazy ones.

The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.

They're not fond of rules.
And they have no respect for the status quo.

You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.

About the only thing you can't do is ignore them.

Because they change things.

They invent. They imagine. They heal.
They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

[DigitalEl]

My "weekend" is Sunday - Wednesday and I was detached from pretty much all media. I did watch a good 40 minutes or so of CNN this morning and saw NOTHING on Ms. Parks' death. Even if it were over the weekend, you'd think it'd be worthy of some mention still come Monday. As a former TV news producer, I know the mantra is "if it happened over the weekend, it didn't happen." Not so in this case, I guess .. as I didn't know about this until happening upon the Apple homepage just now.

I was pleased to see Apple's tribute and didn't think it commercial. Maybe I'm naive, but I just thought it was a nice thing to do. They gave up similar top-notch real estate for Ringo Starr, I believe, as well as for the tsunami. Such tributes are just one of many things that separates Apple from their competitors.

I'm more pissed that in watching "the news" this morning, I didn't see anything on CNN or on my local ABC affiliate. Not a single mention. Just hurricane this and Supreme Court that. Let some vapid actor/actress die and it's wall-to-wall Larry King for days... Even if the actor/actress hasn't had a hit movie in my lifetime. Black & white video and old people reminiscing and subdued, sorrowful tones for days on end... Ugh, you get the picture.

RIP Rosa Parks.

I'm kind of embarrassed I didn't learn of her death 'til Wednesday evening.

[JoshuaZ]

Good point. They did put stuff up about the Tsunami and other major events. Clearly not commericial.

[Railroader]

The Detroit papers did a full section devoted to Rosa Parks today. Very dignified of them.

[ghporter]

Considering they named a street after her a long time ago, I would have expected a lot from the Detroit city government as well as from the papers. Anything planed?

[Hawkeye_a]

I dont think updating the Apple homepage to pay tribute to someone as significant as Parks is a marketing ploy. They have done it before.

Also , i remember reading somewhere that the "Think Different" campaign is very significant and personal to Steve.

If anything, paying tribute to these great people shows us that the folks at Apple are human and not just robots selling computers.

Just my opinion of course.

Cheers

[olePigeon]

Originally Posted by Hawkeye_a

If anything, paying tribute to these great people shows us that the folks at Apple are human and not just robots selling computers.

Dell has great deals on flatpanels. Rosa who?

[Kevin]

Rosa Parks may lie in state in Capitol

This is sickening. Some lawbreaking harlot is being memorialized like this? Damn left wing.*






*chillitwasajoke

[Kevin]

Echo........

[Kevin]

Echo........

[Captain Obvious]

Originally Posted by Kevin

*chillitwasajoke

Its not a joke. She has no business being memorialized in that building.
The fact that Congress bent like that shows the level of political correctness that we've reached. I am sure the "out cry" that would have followed is something none of them wanted to deal with despite the fact she is in no way qualified to be in that building in that manner.

If we're doing sh!t like that then I want to be laid to rest after I die in Arlington National even though I have never served in the military.

[Railroader]

Originally Posted by ghporter

Considering they named a street after her a long time ago, I would have expected a lot from the Detroit city government as well as from the papers. Anything planed?

The huge funeral with hundreds of celebrity publicity seekers.

The Henry Ford museum opened up the Rosa Parks bus to a free exhibit.

Numerous other memorial services and discussion groups about her life and how she sparked such a great movement.

[Kevin]

Originally Posted by Captain Obvious

Its not a joke. She has no business being memorialized in that building.
The fact that Congress bent like that shows the level of political correctness that we've reached. I am sure the "out cry" that would have followed is something none of them wanted to deal with despite the fact she is in no way qualified to be in that building in that manner.

If we're doing sh!t like that then I want to be laid to rest after I die in Arlington National even though I have never served in the military.

I was talking about the whole "harlot" thing.

I really care less who gets put there really. It's irrelevant.

[OldManMac]

Originally Posted by Captain Obvious

Its not a joke. She has no business being memorialized in that building.
The fact that Congress bent like that shows the level of political correctness that we've reached. I am sure the "out cry" that would have followed is something none of them wanted to deal with despite the fact she is in no way qualified to be in that building in that manner.

If we're doing sh!t like that then I want to be laid to rest after I die in Arlington National even though I have never served in the military.

Really sad, how you continually show your anger here.

[Captain Obvious]

Sad is being retirement age and instead of actually retiring driving a truck to make ends meet through your golden years.

This is stupidity. The rotunda is reserved for those who dedicated their lives to government service in the Nation's Capital. Whatever achievements you want to credit her with she worked in the private sector her whole life. The closest she came to that was as a gopher at some regional office of a senator in Michigan.

She is being stuck there because legislators are afraid of being called racist if they voted against the measure. Which even if they are it is irrelevant since she in no way met the level of dedication to government work that those before her have given and were offered the honor.

1852: Henry Clay, Kentucky representative, senator and secretary of state.

1865: Abraham Lincoln, president.

1868: Thaddeus Stevens, Pennsylvania member of the House.

1874: Charles Sumner, Massachusetts senator.

1875: Henry Wilson, Massachusetts senator, vice president.

1881: James Garfield, president.

1886: John Alexander Logan, Illinois representative and senator.

1901: William McKinley, president.

* 1909: Pierre Charles L'Enfant, architect who designed Washington, D.C.

1917: George Dewey, admiral, hero of Manila Bay in Spanish-American War.

1921: Unknown soldier of World War I.

1923: Warren Harding, president.

1930: William Howard Taft, president.

1948: John Pershing, general of the armies of the United States.

1953: Robert Taft, Ohio senator.

1958: Unknown soldiers of World War II and the Korean War.

1963: John F. Kennedy, president.

1964: Douglas MacArthur, general during World War II, Korean War.

1964: Herbert Hoover, president.

1969: Dwight D. Eisenhower, president.

1969: Everett Dirksen, Illinois representative, senator.

1972: J. Edgar Hoover, first FBI director.

1973: Lyndon Johnson, president.

1978: Hubert Humphrey, vice president, Minnesota senator.

1984: Unknown soldier of the Vietnam era.

1989: Claude Pepper, Florida representative, senator.

1998: Jacob Chestnut and John Gibson, slain Capitol police officers.

2004: Ronald Reagan, president.


She may be a historic figure but her life fell outside the realm of accomplishments that those who lain in a State of Honor before her have. It dishonors the work those individuals did in the same way burying a man who did not serve in the military would if they were to be interred in Arlington. And this is being done for the sake of unnecessary political correctness. She should not be in the rotunda and you are an idiot.

[lavar78]

Originally Posted by Captain Obvious

The rotunda is reserved for those who dedicated their lives to government service in the Nation's Capital.

... well, except for all of the people for whom that isn't true.

[Captain Obvious]

Who?
The one exception was the guy who designed the city, hence the asterisk. Given the importance and scale of that act and the fact that by doing this one thing he was serving the government everyone else was an accomplished legislator or served the country in a professional manner.
Unless of course you want to say the two guards who were gunned down in the hallway of the Capitol building defending the lives of the people who worked there didn't dedicate their lives in some manner.