Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > Community > MacNN Lounge > Lose something expensive in a German bar, fly to Germany for free

Lose something expensive in a German bar, fly to Germany for free
Thread Tools
imitchellg5
Posting Junkie
Join Date: Jan 2006
Location: Washington + Colorado
Status: Offline
Reply With Quote
Apr 22, 2010, 11:13 PM
 
Link

So basically Lufthansa is offering Gray Powell, the man who lost the fourth generation iPhone prototype in a bar, a free flight to Munich and promising him "a happy time." I kind of don't understand this, but German humour is rather foreign to me. Thoughts?
     
Lateralus
Moderator Emeritus
Join Date: Sep 2001
Location: Arizona
Status: Offline
Reply With Quote
Apr 22, 2010, 11:29 PM
 
It's called good press.
I like chicken
I like liver
Meow Mix, Meow Mix
Please de-liv-er
     
reader50
Administrator
Join Date: Jun 2000
Location: California
Status: Online
Reply With Quote
Apr 22, 2010, 11:36 PM
 
Among Gray's last facebook entries made from the prototype, were mentions of just how good the German beers were. Read that way, they were so good, they helped him forget a priceless prototype.

Not sure where Lufthansa enters the picture, but it does sound like a product endorsement.
     
Doc HM
Mac Elite
Join Date: Oct 2008
Location: UKland
Status: Online
Reply With Quote
Apr 23, 2010, 02:32 AM
 
Seems simple enough. Cost to Lufthansa of flight to Germany, effectively $0. Huge amounts of brand exposure from jumping onto massive internet bandwagon...priceless. Oh no hang on that's Mastercard.
This space for Hire! Reasonable rates. Reach an audience of literally dozens!
     
mduell
Posting Junkie
Join Date: Oct 2005
Location: Houston, TX
Status: Offline
Reply With Quote
Apr 23, 2010, 06:28 PM
 
They even sprung for business class.
     
analogue SPRINKLES
Professional Poster
Join Date: Feb 2007
Location: T •
Status: Offline
Reply With Quote
Apr 23, 2010, 06:58 PM
 
Originally Posted by Doc HM View Post
Seems simple enough. Cost to Lufthansa of flight to Germany, effectively $0. Huge amounts of brand exposure from jumping onto massive internet bandwagon...priceless. Oh no hang on that's Mastercard.
Exactly what i was going to say. Cheap/lazy advertising.
     
Eriamjh
Addicted to MacNN
Join Date: Oct 2001
Location: BFE
Status: Offline
Reply With Quote
Apr 23, 2010, 09:27 PM
 
Steve Jobs emailed them and asked that it be "one way".

I'm a bird. I am the 1% (of pets).
     
SpaceMonkey
Addicted to MacNN
Join Date: Oct 2002
Location: Washington, DC
Status: Offline
Reply With Quote
Apr 23, 2010, 09:54 PM
 
Originally Posted by Eriamjh View Post
Steve Jobs emailed them and asked that it be "one way".

"One ticket to Washington, please. I have a date with destiny."
     
stevesnj
Mac Elite
Join Date: Apr 2003
Location: Southern, NJ (near Philly YO!)
Status: Offline
Reply With Quote
Apr 25, 2010, 02:21 PM
 
I say it's brilliant and cost effective. If it will work, I doubt it but strike while the iron is hot!
MacBook Pro 15" i7 ~ Snow Leopard ~ iPhone 4 - 16Gb
     
amazing
Professional Poster
Join Date: Jan 2003
Status: Offline
Reply With Quote
Apr 25, 2010, 10:50 PM
 
Brilliant PR move, after all the negative publicity of volcano-ash closures and disgruntled passengers.
     
   
Thread Tools
 
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Top
Privacy Policy
All times are GMT -4. The time now is 05:01 PM.
All contents of these forums © 1995-2017 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2017, Jelsoft Enterprises Ltd.,