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Study: Apple is teh ghey.
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Clinically Insane
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Not sure if this can go here in the Lounge, or if it must go in the Poliwarts Lounge, but I'll try here in the general Lounge first.
---
According to a PlanetOut survey, Apple is one of the top three most gay-friendly brands out there, along with Bravo and Levi's.
Gay-focused advertising agency Prime Access and PlanetOut, Inc., parent company of The Advocate, released results from the survey, showing that Bravo, Apple Computer and Levi's are considered the gay-friendliest brands.
"The study reveals that gays and lesbians are fiercely loyal customers to brands they perceive as reaching out to them," Buford said in a statement. "A marketing communications program directed at the gay and lesbian audience can be a significant opportunity for brands to build business."
More than 2,000 adults aged 18-64 participated in the study, which was broken down by general population with 1,502 respondents and 757 gay and lesbian respondents.
"Apple Computer" no longer exists, BTW.
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I was more surprised that Levi was on the list.
I thought gay people were supposed to have good taste.
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Barack Obama: Four more years of the Carter Presidency
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Where are the New England Patriots
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Originally Posted by turtle777
What's Bravo ?
-t
Bravo is a channel that shows artsy films, cooking shows, dance shows, and fashion shows.
Damn, I watch Bravo, wear Levi's, and use a Mac.
I must be gay without realizing it. Must release my inner gay.
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Bush Tax Cuts == Job Killer
June 2001: 132,047,000 employed
June 2003: 129,839,000 employed
2.21 million jobs were LOST after 2 years of Bush Tax Cuts.
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If only gays were as loyal to each other as to corporate brands, their world might be a different place.
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Originally Posted by Kerrigan
If only gays were as loyal to each other as to corporate brands, their world might be a different place.
What do you mean?
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__________________________________________________
My stupid iPhone game: Nesen Probe, it's rather old, annoying and pointless, but it's free.
Was free. Now it's gone. Never to be seen again.
Off to join its brother and sister apps that could not
keep up with the ever updating iOS. RIP Nesen Probe.
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Originally Posted by Eug
"The study reveals that gays and lesbians are fiercely loyal customers to brands they perceive as reaching out to them,"
Does any of Apples advertsing do this? I can't see any focussed on the gay community so why so popular? Or is it just part of the whole gay/fashion/design/interiors thing?
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Exactly. In a world full of aggressively hostile Apple-phobes and homophobes, gays and Apple-users form a natural alliance against the cruel and tasteless majority of straight squares.
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Clinically Insane
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Can't wait until this thread turns gay
-t
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Originally Posted by Andrew Stephens
Does any of Apples advertsing do this? I can't see any focussed on the gay community so why so popular? Or is it just part of the whole gay/fashion/design/interiors thing?
First rule of statistical analysis: Correlation does not imply causality.
Apple doesn't cater specifically to the "gay community", but they apparently have a common interest that makes the machines appealing: I'd guess it's probably a certain emphasis on not looking and handling like ****, i.e. "taste" (that's pretty rare in the industry).
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Originally Posted by design219
What do you mean?
Seconded. That was a curveball for the thread.
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Originally Posted by analogika
First rule of statistical analysis: Correlation does not imply causality.
Apple doesn't cater specifically to the "gay community", but they apparently have a common interest that makes the machines appealing: I'd guess it's probably a certain emphasis on not looking and handling like ****, i.e. "taste" (that's pretty rare in the industry).
I'd say that Apple's advertising is quite neutral in this area. There aren't ads with "well known gay personalities" shilling for iPods and MacBooks, but there are also no ads with people who could be called "anti-gay" either. They don't use particular fashions in the ads, just the styling that makes Apple hardware look really good. And you don't have to be gay to understand hardware that looks good. No really, you don't.
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Originally Posted by Railroader
Where's Subaru?
Don't you mean GM?
Ha! Burn.
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Originally Posted by hyteckit
Bravo is a channel that shows artsy films, cooking shows, dance shows, and fashion shows.
Damn, I watch Bravo, wear Levi's, and use a Mac.
I must be gay without realizing it. Must release my inner gay.
Thank God I don't watch Bravo...whew, dodged a bullet there.
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Clinically Insane
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Originally Posted by analogika
First rule of statistical analysis: Correlation does not imply causality.
Apple doesn't cater specifically to the "gay community", but they apparently have a common interest that makes the machines appealing: I'd guess it's probably a certain emphasis on not looking and handling like ****, i.e. "taste" (that's pretty rare in the industry).
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Originally Posted by Eug
Err, duh: I'm pretty sure I saw those guys in the last Macworld Keynote broadcast, so point taken.
Heck, I remember the day when owning at least one pair of chaps and making sure never to read manuals were the rule among Mac users!
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There's a subtle photochop.
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Well I guess that clearly explains why I have been bashing Samsung and Wal-mart on these forums and in the real world for years.
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Originally Posted by Kerrigan
If only gays were as loyal to each other as to corporate brands, their world might be a different place.
How? Less divorce and more children?
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I think he's going through a messy breakup...
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What are you guys, a buncha newbs?
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Originally Posted by zro
What are you guys, a buncha newbs?
That's such a fruity logo.
It is teh ghey.
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Bush Tax Cuts == Job Killer
June 2001: 132,047,000 employed
June 2003: 129,839,000 employed
2.21 million jobs were LOST after 2 years of Bush Tax Cuts.
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But my question is-
What do the environmentalists who are gay think?
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Originally Posted by analogue SPRINKLES
How? Less divorce and more children?
I was thinking that more loyalty to one another would reduce those instances where gays discriminate against one another on the basis of race, age, appearance, etc. Of course, I'm not talking about racism or superficiality in the conventional sense, but the problems that result when gays subdivide themselves into these various mutually exclusive groups.
(
Last edited by Kerrigan; May 15, 2008 at 12:20 PM.
)
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Hmmm. That sound like what no-gay people do.
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__________________________________________________
My stupid iPhone game: Nesen Probe, it's rather old, annoying and pointless, but it's free.
Was free. Now it's gone. Never to be seen again.
Off to join its brother and sister apps that could not
keep up with the ever updating iOS. RIP Nesen Probe.
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Ah, the narcissism of minor difference.
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Originally Posted by design219
Hmmm. That sound like what no-gay people do.
Me think you on to something, Tarzan.
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Me thank you big big!
Me Tonto. Who Tarzan?
(
Last edited by design219; May 16, 2008 at 07:45 AM.
)
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__________________________________________________
My stupid iPhone game: Nesen Probe, it's rather old, annoying and pointless, but it's free.
Was free. Now it's gone. Never to be seen again.
Off to join its brother and sister apps that could not
keep up with the ever updating iOS. RIP Nesen Probe.
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How many putatively open-minded people do you know who would explicitly state that they would not date or socialize with, say, black or Asian people? It's a bit of a problem in the gay community, and your apparent ignorance of it suggests, as would be expected, that you have not spent much time in the gay scene. Not your fault, though.
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Moderator
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Twinks, bears, circuit boys, butches, fruits, queens, princesses, average joe, and I am sure there are many, many other subcategories that I am missing.
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I like my water with hops, malt, hops, yeast, and hops.
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Posting Junkie
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Originally Posted by Kerrigan
If only gays were as loyal to each other as to corporate brands, their world might be a different place.
Somebody got their heart broken.
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Hmm don't wear Levi's... and I tend ti find Bravo kinda boring... maybe I'm not really as gay as I thought...
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Originally Posted by Rumor
Twinks, bears, circuit boys, butches, fruits, queens, princesses, average joe, and I am sure there are many, many other subcategories that I am missing.
leather, S&M, skanks, whores, sluts, druggies etc.
Oh wait, the straight side has all those too
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Clinically Insane
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Originally Posted by Salty
Hmm don't wear Levi's... and I tend ti find Bravo kinda boring... maybe I'm not really as gay as I thought...
OTOH, your wanting to make a pilgrimage from Winterpeg to Toronto for the Apple Store opening more than makes up for it.
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I don't want to start another fire but here's a simple question:
Is the image of Apple that of a conservative, liberal or middle of the road (neutral) company?
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A corporation doesn't really have party affiliation. By law it must act in the interests of its shareholders as shareholders. Whichever party panders to that will get its support.
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Posting Junkie
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Originally Posted by peeb
A corporation doesn't really have party affiliation. By law it must act in the interests of its shareholders as shareholders. Whichever party panders to that will get its support.
That has nothing to do with the image portrayed by a company.
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I think Apple's portrayed as more liberal simply cause it doesn't give a damn about the enterprise.
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Clinically Insane
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Originally Posted by peeb
A corporation doesn't really have party affiliation. By law it must act in the interests of its shareholders as shareholders. Whichever party panders to that will get its support.
No, no, nevar.
Companies like Haliburton are *completely* free of any party affiliation
-t
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Originally Posted by turtle777
No, no, nevar.
Companies like Haliburton are *completely* free of any party affiliation
-t
The company itself is. But the shareholders elected a board that is extremely partisan, and so the board (through the shareholders) is very partisan.
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Glenn -----OTR/L, MOT, Tx
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Clinically Insane
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Your separation of the company and its board and shareholders is purely academic.
In reality, a company is the sum of it's employees, management, board and shareholders, and all the values they instill.
-t
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Addicted to MacNN
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Originally Posted by peeb
A corporation doesn't really have party affiliation. By law it must act in the interests of its shareholders as shareholders. Whichever party panders to that will get its support.
what about Ben and Jerry?
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Grizzled Veteran
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Look at the picture on: Apple - Find Out How - Retail. It pretty much says men, women, etc. Well, that's part of being an Equal Employment Opportunity and Affirmative Action Employer, right?
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