Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > Nokia pokes Apple's iPad Air with derisive new ads for Lumia 2520

Nokia pokes Apple's iPad Air with derisive new ads for Lumia 2520
Thread Tools
NewsPoster
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Nov 25, 2013, 02:37 PM
 
Nokia is pulling no punches in its first ad for the recently released Lumia 2520, taking direct aim at Apple's new iPad Air. The Finnish firm, which recently sold its hardware arm to Microsoft, pokes fun at Apple's thin and light tablet in a new video ad before touting the Lumia 2520's capabilities as a productivity device. The new Windows RT tablet, Nokia says, also bests the iPad Air in a number of other features, including battery life.

The ad follows an iPad Air owner through the course of a day as he touts the device's design elements, alluding to Apple's own ads in pointing out that it is "thin as a pencil" and that it has "even been to space."



The main thrust of the commercial is a criticism that has often been leveled at Apple's iPads since their introduction: that they are predominantly content consumption devices and are ill-suited for productivity. Nokia drives the point home by showing a Lumia 2520 user working on content generation even as the iPad Air owner struggles to type on his device's touchscreen.

Nokia also pokes at the Lumia's battery life advantage over the iPad Air. The Windows RT-powered slate on its own boasts battery life comparable to Apple's thin new tablet. Paired with the Power Keyboard cover, though, the device can get up to 15 hours of battery life.

The Lumia 2520 is Nokia's first entry into the tablet segment since Apple's iPad jumpstarted the category three years ago. It runs Windows RT, Microsoft's operating system built for power-sipping ARM chipsets, meaning that it will not be able to run legacy Windows apps. It does, though, have access to an array of Nokia-built apps, as well as an RT-specific version of Microsoft's Office productivity suite.

The new ad isn't the first time Nokia has taken to poking fun at Apple, though it may be the most direct. Previous ads for the company's Lumia smartphones have ribbed Apple and Samsung fans for their devotion, even while Nokia's devices supposedly deliver better photos.
( Last edited by NewsPoster; Nov 25, 2013 at 03:02 PM. )
     
Mr. Strat
Dedicated MacNNer
Join Date: Jan 2002
Location: State of WA
Status: Offline
Reply With Quote
Nov 25, 2013, 03:05 PM
 
Windows RT - pffffftt - good luck with that
     
pairof9s
Senior User
Join Date: Jan 2008
Status: Offline
Reply With Quote
Nov 25, 2013, 03:26 PM
 
Agree, Mr. Strat...Microsoft's continued spin that "Windows OS = best tablet OS" is just a ridiculous paradox.
     
RockoBoffo
Fresh-Faced Recruit
Join Date: Jun 2013
Status: Offline
Reply With Quote
Nov 25, 2013, 03:30 PM
 
Imagine you did this with cars, poke fun at the latest Porsche because it's barely a cargo van at all.

Good luck with that strategy.

The iPad Air is a technical marvel with an tablet app ecosphere that nobody can match right now.
And on top of that, for what you get, with top end 64-bit CPU - it's not even expensive.

People forget that Apple took over the MP3 player market not by being expensive, but for what you got - the rivals couldn't undercut the price.

Nowadays there are cheaper tablets - but only by not having a super fact 64-bit cpu with 4:3 retina display on a 1lb chasis.

Anyway this nokia is just expensive, slow, buggy nonsense.
     
c. haynes
Fresh-Faced Recruit
Join Date: Mar 2002
Location: Atlanta GA
Status: Offline
Reply With Quote
Nov 25, 2013, 04:12 PM
 
New ploy... not really. Like the Amazon Kindle and other "readers" turning down the brightness on the iPad to make it look like it can't be read outdoors. Look to total productivity. No real competition for the iPad. Sad bunch, these colorless dbs.
     
apostle
Forum Regular
Join Date: Apr 2008
Status: Offline
Reply With Quote
Nov 25, 2013, 06:13 PM
 
I thought they made expensive sneakers ./

=0P
     
Jubeikiwagami
Fresh-Faced Recruit
Join Date: Dec 2011
Status: Offline
Reply With Quote
Nov 26, 2013, 12:35 AM
 
What does the ad do for new first time tablet shoppers? Do you think they believe what they see?
     
Spheric Harlot
Clinically Insane
Join Date: Nov 1999
Location: 888500128, C3, 2nd soft.
Status: Offline
Reply With Quote
Nov 26, 2013, 03:28 AM
 
Really? "It's just for consumption!"

After three years, that's STILL all you've got?
     
coffeetime
Grizzled Veteran
Join Date: Nov 2006
Status: Offline
Reply With Quote
Nov 26, 2013, 05:30 PM
 
First time tablet shopper probably failed for it. Use it for 1 day, return it and shield out extra $$ for an iPad. Lesson learned and pass it on to millions. Consequently MS Surface will shut down in 2 years.
     
   
Thread Tools
 
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Top
Privacy Policy
All times are GMT -4. The time now is 11:43 AM.
All contents of these forums © 1995-2017 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2017, Jelsoft Enterprises Ltd.,