[NewsPoster]

Users of the local network streaming movie and music service Plex will have more incentive to purchase an Apple TV, with an app for the latest model said to be in development. Days after the revelation that the latest generation of Apple TV will be able to run third-party apps, Plex co-founder Scott Olechowski confirmed developers are working on a version of its app that will be downloadable to the set-top box in the future.

Speaking to IT World, Olechowski advises "It's been a long requested platform and we're excited to work on it. We want it, our users want it, and we're anxiously awaiting the tvOS developer beta info so we can finally dig in." The co-founder claims "the ability to access great and proven iOS frameworks on the device is great for developers like us – we know the stuff is solid and will perform really well," before suggesting "there is no doubt this will be a top platform for us."

Timing for a Plex release on the new Apple TV is unknown, with Olechowski believing it to be a bit early to say when it will ship. He did note that there are seemingly no restrictions on streaming local content within the app, suggesting it is unlikely to be held up by Apple's App Store policies when it is submitted to the Apple TV's own App Store.

[iphonerulez]

Exactly whose fault was it that PLEX wasn't supported on earlier AppleTVs? I always suspected it was Apple's fault for not allowing PLEX. I had thought Apple only wanted consumers to use iTunes as a music and video database. Anyway, I'm glad to hear the newest AppleTV will have PLEX support because AppleTV was probably the only streaming box on the planet that didn't support PLEX.

[Grendelmon]

I've always suspected that it was Apple that didn't allow Plex in the app store. Regardless, this is exactly the reason why I have four Roku players and zero AppleTVs in my house.

[bdmarsh]

There was no App store for AppleTV previously. Apple picked/worked with various groups to make an App for the content they wanted on the AppleTV. this 4th Gen AppleTV is the first time they have "opened it up" to allow submissions from other companies/groups. (Plex has been available for iOS for years)