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You are here: MacNN Forums > News > Mac News > Briefly: Bill Graham Auditorium outfitted, Apple buys Faceshift?

Briefly: Bill Graham Auditorium outfitted, Apple buys Faceshift?
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Sep 6, 2015, 05:45 PM
In preparation for the September 9 "Hey Siri" event, workers have spent the weekend preparing the 7,000-seat Bill Graham Civic Auditorium for Apple's big iPhone and other announcements event, including a large "Apple Store" type company logo over the main entrance, new banners, flags, posters, and other signage for the event. The flags, with a white Apple logo on a dark blue background reminiscent of the latest Apple Store retail shirts, is a previously-unseen touch.

The predominant theme of the signage shows a graphic sound wave characteristic of voice assistant Siri's interface on the Apple Watch and iOS devices beta-testing iOS 9, which is widely expected to be released or at least announced (along with OS X 10.11 El Capitan) at the event. More speculative news that could be included in the announcement would have the Apple TV receiving a significant hardware update, but also a software boost that might give both the existing third-generation set-top box and a next-generation unit the ability to use Siri for voice search and other functions. MacNN will provide coverage of the event, starting at 10AM Pacific.

Apple said to have bought Swiss real-time motion-capture firm Faceshift

A report on Friday claims that Apple may have purchased real-time facial motion-capture firm Faceshift, a Swiss company that has developed a system for doing real-time facial motion capture without markers or green-screen isolation. The company has noted in government filings that it was recently acquired by an outside company, but did not name the firm. However, three members of its board of directors have been replaced by an attorney from law firm Baker & McKenzie, which is a California legal firm Apple has previously used in acquisitions.

In addition, some of the key employees of Faceshift now indicate that they are no longer with the company, but have not said if they are now Apple employees. Apple has previously bought face-recognition technology companies such as Primesense in 2013, the company that originally developed the Kinect for Microsoft, and Polar Rose in 2010. Apple's Photos program and its predecessor iPhoto both make extensive use of face-recognition technology.
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