Apple is losing out on iAd sales because the company is too "slow, cocky and downright stingy," a new
Advertising Age report suggests. The assertion is attributed to Madison Avenue media buyers. One person -- GroupM's chief innovation officer, Cary Tilds -- comments that Apple doesn't have a large sales team for iAd. An anonymous executive notes that Apple doesn't even have sales targets, which may reflect the low priority iAd has.
The
report also mentions a long-standing complaint, which is Apple's refusal to share anonymous demographic data about its customers. While protecting privacy, advertisers are used to having more data, which they use to tailor ads to specific customers.
iAd has generally failed to live up to expectations. Apple originally tried to lure high-end advertisers, demanding $1 million as a minimum spend. When the company didn't have much success, it cut the minimum to $500,000, and then $100,000. More recently it launched the iAd Workbench program, which supports small-scale ad campaigns for as little $50.
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