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Microsoft offers Surface Pro 3 buyers $650 for MacBook Air trade-ins
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MacNN Staff
Join Date: Jul 2012
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Microsoft is offering MacBook Air owners up to $650 in store credit if they trade in the laptop when buying a Surface Pro 3. To qualify for the deal, people must bring an Air into a Microsoft Store in the US, Canada, or Puerto Rico; it must also be able to power on, and not have water damage or a cracked screen. The promotion expires on July 31st. At the press event where Microsoft first announced the Surface Pro 3, the company made direct comparisons to the Air in terms of weight and features. The Pro 3 grows the size of the Surface from 10 to 12 inches while simultaneously cutting back on weight and thickness. Despite being a tablet, it can run any Windows app, since it's based on Intel processors.
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Dedicated MacNNer
Join Date: Nov 2003
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...then they can flip them on eBay for a tidy profit. Slick move.
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Grizzled Veteran
Join Date: Nov 2006
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The problem is people prefer the other way around.
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Mac Elite
Join Date: Aug 2001
Location: Maitland, FL
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Charles Martin
MacNN Editor
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Mac Elite
Join Date: Mar 2001
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"the company made direct comparisons to the Air in terms of weight and features"
OSX is a feature of my MBA. Thanks, but no thanks, MSFT.
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Forum Regular
Join Date: Jul 2006
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My guess is 5 idiots will take the trade. This is among all the Microsoft Stores, which from my observation of a store in St. Louis last month, it might represent a peak attendance for the stores if the 5 show up.
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Senior User
Join Date: Jan 2007
Location: SF
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It's like an old flabby guy wearing a speedo.
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Fresh-Faced Recruit
Join Date: Feb 2010
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Microsoft's insight into what the market wants and what the market will buy has always been incredibly astute. Remember Ballmer's statement that "There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item." And now they have to pay $650 to get fools to buy a Surface? Lose money on every sale but make up for it in volume. Great business plan!
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Forum Regular
Join Date: Oct 1999
Location: loc
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Just stand outside the MS store with a sign that says "I'll pay $651 for the first 2012 MBA 13" 256GB" Deal of the century and if the Surface3 is so good they should walk into MS and buy it anyway and I get a MBA13/256 for a song. Win Win Win.
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Just sayin'
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Fresh-Faced Recruit
Join Date: Jul 2007
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I can smell Microsoft's desperation deep in the Rocky Mountain.
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Senior User
Join Date: Sep 2001
Location: in front of my computer
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"Despite being a tablet, it can run any Windows app, since it's based on Intel processors." Huh, and I can run both OS X and shitty Windows 8 OS on a MBA.
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Fresh-Faced Recruit
Join Date: Jan 2006
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The real reason for this program is that Microsoft's senior management all want MacBook Airs for personal use, but it's against company policy to buy them at the Apple Store.
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Senior User
Join Date: Jan 2008
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Yes, because heaven forbid you have both of them at the same time to REALLY compare.
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