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Obama signs E-Label Act, allows manufacturers to remove rear logos
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MacNN Staff
Join Date: Jul 2012
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The backs of smartphones will become slightly better looking, after a bill concerning the labeling of electronic devices has been signed into law by President Obama. The E-Label Act, created by Sen. Deb Fischer (R-Neb.), will allow manufacturers to leave off a large amount of the logos and other regulatory iconography from the device itself.
Instead of appearing on the back, the logos can be made available to view within software, reports The Hill, be it as an option within the device's menus, or when a device boots up. Supporters of the bill claim it will help manufacturers deal with Federal Communications Commission (FCC) rules more effectively when the physical size of the device becomes smaller, with Fischer calling it a "common sense" bill that will help modernize labeling laws.
The bill's path to becoming a law has been rapid. After being introduced in July 10th of this year, it passed the Senate in September by Unanimous Consent, passed the House on November 13th without objection, and received the presidential signature yesterday.
While the E-Label Act will make the rear casing of smartphones and tablets cleaner than before, some remnants will continue to exist on devices. Aside from manufacturer and carrier branding, the CE logo will continue to appear, as it is a mark mandated by the European Union.
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Dedicated MacNNer
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Originally Posted by NewsPoster
Supporters of the bill claim it will help manufacturers deal with Federal Communications Commission (FCC) rules more effectively when the physical size of the device becomes smaller ...
In my observations, most phones have been getting larger for the last 5+ years.
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Junior Member
Join Date: Jul 2012
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True, smartphones have been increasing in size generally, but the Act also helps other small items, like Bluetooth headphones or a smartwatch.
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Dedicated MacNNer
Join Date: Oct 2007
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"Obama signs E-Label Act, allows manufacturers to remove rear logos"
Really? Manufacturers, like Apple, will remove logos that had already been inscribed onto electronic devices?
Wow!
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Ham Sandwich
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Nice! A step in the right direction. We need to have less administration costs and any motion for less administration is a step toward cleaning up our politics.
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Grizzled Veteran
Join Date: Nov 2006
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Don't get this. With the logo on the back, it helps branding their products.
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Ham Sandwich
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Well in that case, why not put more logos on, to help branding the iPhone even more? That's what NASCAR does.
See, the world needs to be taught that it's perfectly fine to not be so "official" about everything, just to get a job done.
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Clinically Insane
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Originally Posted by coffeetime
Don't get this. With the logo on the back, it helps branding their products.
This isn't about BRAND logos, duh.
The FCC logo helps Apple brand their stuff how?
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Senior User
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I'm sure this has some connection to Benghazi.
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Grizzled Veteran
Join Date: Jul 2006
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Since the other information will no longer be required, I wonder if Apple will continue to put "Designed in California. Assembled in China" on its iPhones. I've always found that amusing. Apple Corporate apparently regards California as a sovereign nation like China and believes that California still carries the aura of coolness it had in the 1960s and 1970s. Sadly, the Golden State is no longer golden.
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Author of Untangling Tolkien and Chesterton on War and Peace
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Grizzled Veteran
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Clinically Insane
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a) Apple is still very much golden. $700 Billion so.
b) Apple love California. They wouldn't have switched to naming OS revisions after Californian landmark sites otherwise.
c) The USA isn't the world. Other countries still require legalese logo print, such as the CE logo in the EU. Unless they follow suit, this isn't going to change much. They might, though. I don't know about regulations in Asia.
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Senior User
Join Date: Jan 2007
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When you own Apple, you can change the verbiage to whatever you want. You should get out more, Inkling.
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