Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Mac News > New Apple Watch bands revealed by Ive, Newson at Milan showcase

New Apple Watch bands revealed by Ive, Newson at Milan showcase
Thread Tools
NewsPoster
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Apr 20, 2015, 08:10 AM
 
As reported previously, a few Apple executives and designer were in Milan this weekend to show off the Apple Watch, including Sir Jonathan Ive and designer Marc Newson, as well as SVP of Worldwide Marketing Phil Schiller. Photos from the event, and a post from a friend of Ive's, confirm that a number of unannounced Sport Band colors were on display at the Salone del Mobile design event. A number of notable VIPs also received Apple Watches as gifts.

Former rugby player and cyclist Will Carling first broke the news of unreleased new colors with a Twitter post showing a previously-unrevealed bright red Sport Band, as well as a foldable UK charger. The band was later confirmed as genuine when socialite Umberta Gnutti Beretta, wife of the gun manufacturer Franco Beretta, posted photos to Instagram showing a selection of unannounced Sports Bands, mostly focusing on light pastels alongside bright red and yellow options.
The additional options are likely to debut at retail later this year, after the Apple Watch becomes more widely available without pre-ordering. Apple was apparently surprised by the strong demand for its newest product, and promptly sold out of the device worldwide within a few hours of its pre-order debut. It is now estimated that walk-in sales for the Watch are unlikely to begin before June, nearly two months after the original public launch of April 24 (which Apple has quietly removed all mention of from its web pages). While Italy will actually have to wait even longer for any retail availability, as it is not in the first wave of countries scheduled to get the Apple Watch, it is the primary center of European fashion and design. Apple has been alternating between advertising the Apple Watch as a high-end fashion accessory that adds tremendous functionality over traditional watches (or even other smartwatches), while at the same time maintaining a separate channel of appearances and demos that emphasize the health and fitness aspect of the Sport model. The Sport version, which sells for between $350-500 in most iterations, appears to be the early favorite among pre-orderers.
The folding UK-specific charger given to Carling may or may not represent a genuine future product -- Ive has occasionally been known to present prototypes and or small-scale models to friends. He recently gave designer and fashion icon Karl Lagerfeld an otherwise-unseen all-gold band to go with his gold Apple Watch, and filmmaker J.J. Abrams was spotted with a stainless-steel Watch with a unannounced dark blue sport band. The red band Carling sported in his photos could be a forerunning of a (Product) RED edition of the sports band that could come out later in the year. It would not be surprising if Apple eventually offered a band that tied into the charity, as it has released a number of such accessories in the past and used sales to raise more than $100 million for the Global Fund to fight AIDS and other diseases (including maleria and tuberculosis) in Africa over the past decade.
     
Inkling
Grizzled Veteran
Join Date: Jul 2006
Location: Seattle
Status: Offline
Reply With Quote
Apr 20, 2015, 05:23 PM
 
Someone's life must really be dull if watch bands are important enough to constitute an event worthy of mention. Sad.
Author of Untangling Tolkien and Chesterton on War and Peace
     
DiabloConQueso
Grizzled Veteran
Join Date: Jun 2008
Status: Offline
Reply With Quote
Apr 20, 2015, 10:36 PM
 
Scrooge.
     
Charles Martin
Mac Elite
Join Date: Aug 2001
Location: Maitland, FL
Status: Offline
Reply With Quote
Apr 21, 2015, 06:42 AM
 
Well, first of all, this event is not just about the Apple Watch -- it is, as the article explained, a salon focusing on great design in objects or products. The Apple Watch try-on was part of that, and as they're so hard to get, exciting. On top of this, being one of the first in the world to see new accessories from Apple -- also reasonably exciting, particularly if (as some of the VIP guests at this event did) you already have a Watch.

So no, I don't think someone's life would need to be dull to enjoy such an event -- quite the opposite really, as typical attendees will be mostly quite rich, and clearly very social. Looks like fun.
Charles Martin
MacNN Editor
     
Grendelmon
Senior User
Join Date: Dec 2007
Location: Too F'ing Cold, USA
Status: Offline
Reply With Quote
Apr 21, 2015, 11:03 AM
 
Yes; sad, indeed.
     
Spheric Harlot
Clinically Insane
Join Date: Nov 1999
Location: 888500128, C3, 2nd soft.
Status: Offline
Reply With Quote
Apr 21, 2015, 04:24 PM
 
Such is the plight of topically-focussed news websites.

Just imagine: there are websites that report on every single app or OS update Apple posts for OS X. How pathetic is that? And oddly, there are people who think nothing of it, as if it were normal!

And here we have an entirely new platform with extremely limited options, but possibly promising revenue in the billions in the first year despite entering a ludicrously small market of laughable items, and suddenly the tiny selection of accessories is multiplied, unofficially, pre-release, and it's not newsworthy to some.

As if it weren't one of the most intriguing aspects of the Watch to see how Apple are going to market it.

And not only do some people who read a topically focussed website NOT consider it news; they even feel the need to spend their time TELLING EVERYBODY about how they don't think it's worth their time.

That's not even pathetic. That's…off the scales.

Sad.
     
Grendelmon
Senior User
Join Date: Dec 2007
Location: Too F'ing Cold, USA
Status: Offline
Reply With Quote
Apr 24, 2015, 10:12 AM
 
Originally Posted by Spheric Harlot View Post
And not only do some people who read a topically focussed website NOT consider it news; they even feel the need to spend their time TELLING EVERYBODY about how they don't think it's worth their time.

That's not even pathetic. That's…off the scales.

Sad.
Feel better now?

Sorry to piss in your Apple Kool-Aid, but I appreciate their products for technological purposes, not for fashion purposes. And the "fashion" events by which they promote a silly wrist band is sad. Did anyone critic the Apple watch itself? Nope. Maybe you need to stop being so defensive about meaningless crap.
     
Spheric Harlot
Clinically Insane
Join Date: Nov 1999
Location: 888500128, C3, 2nd soft.
Status: Offline
Reply With Quote
Apr 24, 2015, 12:02 PM
 
It's amusing that you needed to paint me as an apologist who thought you were criticizing the Apple Watch. Ad hominems can be funny.

Some of us actually follow Apple because they're fascinating to watch.

Apple Watch will be a bigger business than Macintosh within a year from now. Don't you think that this will have interesting consequences for their entire business strategy?

If you're interested in the future of Apple's business, you should be watching closely what's happening here.

If not, just ignore these articles. It's easy.
     
   
Thread Tools
 
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Top
Privacy Policy
All times are GMT -4. The time now is 10:28 PM.
All contents of these forums © 1995-2017 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2017, Jelsoft Enterprises Ltd.,