Oct 31, 2012 12:29 AM
Asus shifting close to 1 million Nexus 7s a month
Asus has revealed that it is <a href="http://macnn.com/rd/271889== http://blogs.wsj.com/digits/2012/10/30/asustek-nexus-7-sales-approaching-1-million-a-month/?mod=WSJBlog" rel='nofollow'>now shipping upwards</a> of 1 million <a href="http://macnn.com/rd/271890== http://www.electronista.com/reviews/google-nexus-7-with-jelly-bean.html " rel='nofollow'>Nexus 7</a> tablets a month, reports the <em>Wall Street Journal</em>. It is the first insight into just how well the Nexus 7 tablet is faring, although Google has yet to reveal its official sales figures for the device. On launch the Nexus 7 <a href="http://macnn.com/rd/271891== http://www.electronista.com/articles/12/07/20/no.wait.on.shipping.apparently.for.8gb.version/" rel='nofollow'>quickly sold out</a> of its initial product run, with its $199 starting price being one of its main attractions.<br><br>"At the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to 1 million," Asus' Chief Financial Officer David Chang told the Wall Street Journal. This is much higher than industry extrapolations that used Google's third quarter earnings to estimate that it had sold around 1 million Nexus 7 tablets in total for the quarter.
While the signs are encouraging for Google in its first foray into the tablet space with its first co-branded Nexus tablet, Nexus 7 sales are still dwarfed by the iPad. Strategy Analytics estimates that of the <a href="http://macnn.com/rd/271892== http://hexus.net/mobile/items/tablets/47293-strategy-analytics-android-captures-record-41-percent-share-global-tablet-shipments-q3-2012/" rel='nofollow'>25 million tablets sold globally</a> in the last quarter, Apple sold 14 million of these. Further, Apple's new <a href="http://macnn.com/rd/271893== http://www.electronista.com/articles/12/10/23/apple.says.its.internals.are.better.than.ipad.2/" rel='nofollow'>iPad mini</a>, although priced higher than the Google competition, is expected to further reinforce Apple's dominant market position.
However, Google is not standing still either. It recently unveiled its first 10-inch Nexus, the <a href="http://macnn.com/rd/271894== http://www.electronista.com/articles/12/10/29/nexus.10.in.16gb.32gb.models.new.nexus.7.revealed/" rel='nofollow'>Nexus 10</a>, with which it is aiming to tackle Apple's second- and fourth-generation iPads. The Nexus 10 is manufactured by Samsung and offers a higher dpi display than the Retina display in the high-end iPad, while it starts at just $399 for a 16GB model. A 32GB model is the highest capacity iteration, while there is no sign that Google will offer a cellular-enabled version as it seeks to keep the cost down, and avoid undercutting high-end Android tablets made by its partners.
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