Nov 15, 2012 09:47 AM
Survey: 42 percent of PC upgraders to buy Mac, iPad instead
A survey conducted by Avast has found that immediate interest in <A href="http://www.electronista.com/articles/12/10/25/microsoft.says.platform.is.biggest.for.app.develop ers/">Windows 8</a> may be weak, and nearly half of the upgrade-ready respondents are eyeing a Mac or iPad rather than another PC. The survey, which was <A href="http://www.usatoday.com/story/tech/2012/11/14/poll-shows-us-consumers-hesitant-windows-8/1700585/">referenced</a> by <em>USA Today</em>, polled 135,000 Windows users last month ahead of the Windows 8 launch. Only nine percent indicated that Windows 8 has hastened their plans to upgrade, and more than 74 percent still have no immediate plans to upgrade.<br><br>Of the respondents who are ready to buy a new computing device, only 58 plan to acquire another PC as their next purchase. In contrast, 30 percent are more interested in adding an iPad to their device collection, while 12 percent noted plans to buy a Mac.
Windows 8 has been met with mixed reception, as some users find the new interface to be unfamiliar and not immediately intuitive. Microsoft earlier this week announced the <a href="http://macnn.com/rd/273127==http://www.electronista.com/articles/12/11/12/sinofskys.exit.characterized.as.mutual.effective.i mmediately/" rel='nofollow'>departure of Windows head Steven Sinofsky</a>, leading to speculation of internal disagreements surrounding the new software.
Although the iPad is in a separate category from traditional notebook or desktop computers, Apple CEO Tim Cook recently <a href="http://macnn.com/rd/273128==http://www.electronista.com/articles/12/10/25/apple.exec.labels.surface.tablet.a.confusing.produ ct/" rel='nofollow'>proclaimed</a> that consumers who purchase Windows-based PCs would be "much better off buying an iPad ... or a Mac."