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NewsPoster Jan 17, 2013 07:32 AM
Acer discontinues operations of eMachines budget PC brand
Taiwan computer manufacturer Acer is discontinuing its eMachines brand. The move, which will see the brand's operations come to a close, forms part of the company's overall move away from budget base models and towards ultrabooks and similar form factors, something CEO JT Wang started in <a href="" rel='nofollow'>late 2011</a>. <br />
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The company is continuing its three-year brand-consolidating process, according <a href="" rel='nofollow' target="_self" title="">to</a> <em>DigiTimes</em>, with the removal of the eMachines brand only being part of the process. Acer also owns <a href="" rel='nofollow' target="_self" title="">Gateway</a>, a company it bought in 2007, and finalized its buyout of Gateway-owned <a href="" rel='nofollow' target="_self" title="">Packard Bell</a> in 2008.

As already mentioned, eMachines focussed on the low-cost hardware section of the PC market. Its last notable releases included the $300 VESA-mountable <a href="" rel='nofollow' target="_self" title="">Mini-e</a> nettop, and the $400 all-in-one <a href="" rel='nofollow' target="_self" title="">EZ1601</a>.
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