Acer discontinues operations of eMachines budget PC brand
Taiwan computer manufacturer Acer is discontinuing its eMachines brand. The move, which will see the brand's operations come to a close, forms part of the company's overall move away from budget base models and towards ultrabooks and similar form factors, something CEO JT Wang started in <a href="http://macnn.com/rd/277481==http://www.electronista.com/articles/11/12/07/acer.chief.to.avoid.pc.race.to.the.bottom/" rel='nofollow'>late 2011</a>. <br />
The company is continuing its three-year brand-consolidating process, according <a href="http://macnn.com/rd/277476==http://www.digitimes.com/news/a20130117PD211.html?mod=2" rel='nofollow' target="_self" title="">to</a> <em>DigiTimes</em>, with the removal of the eMachines brand only being part of the process. Acer also owns <a href="http://macnn.com/rd/277477==http://www.electronista.com/articles/07/08/27/acer.acquires.gateway/" rel='nofollow' target="_self" title="">Gateway</a>, a company it bought in 2007, and finalized its buyout of Gateway-owned <a href="http://macnn.com/rd/277478==http://www.electronista.com/articles/08/02/01/acer.packard.deal.final/" rel='nofollow' target="_self" title="">Packard Bell</a> in 2008.
As already mentioned, eMachines focussed on the low-cost hardware section of the PC market. Its last notable releases included the $300 VESA-mountable <a href="http://macnn.com/rd/277479==http://www.electronista.com/articles/10/06/25/emachines.gets.unique.mini.e.amd.nettop/" rel='nofollow' target="_self" title="">Mini-e</a> nettop, and the $400 all-in-one <a href="http://macnn.com/rd/277480==http://www.electronista.com/articles/09/07/14/emachines.ez1601.in.us/" rel='nofollow' target="_self" title="">EZ1601</a>.
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