Amazon optimizes MP3 web store for iPhone, iPod touch

Amazon has optimized its <a href="http://amazon.com/mp3">MP3 web store</a> interface for display on the iPhone and iPod touch. Although shoppers can't download music directly through the site, they can buy tracks which will appear in the Amazon <a href="https://itunes.apple.com/us/app/amazon-cloud-player/id510855668?mt=8">Cloud Player</a> app for streaming or download. Back on a computer, purchases can be automatically imported into iTunes. The iOS version of the site is built on HTML5 and includes usual promotional sections like recommendations and album and song sales.<br /><br />Amazon can't sell songs through a native iOS app, since Apple would claim a 30 percent cut of the revenue, forcing Amazon to either take a significant hit or inflate prices. Even then Apple might be unwilling to sell such an app, since it would pose direct competition for iTunes. An iPhone-oriented website is likely Amazon's best possible option for working around these issues.