Jan 22, 2013 03:02 PM
AMD hires ex-Apple, Qualcomm staffers for SoC production
Chipmaker <a href="http://macnn.com/rd/277778==http://www.amd.com/us/Pages/AMDHomePage.aspx" rel='nofollow'>Advanced Micro Devices</a>, in an effort to help it diversify into new markets, has hired two senior engineers. Charles Matar, recently of Qualcomm, has been hired as AMD's vice president of System-on-Chip (SoC) development. Additionally, Wayne Meretsky -- formerly on the '90s-era Macintosh development team -- has been named Vice President of software intellectual property development, and will head software developments for the manufacturer's product lines.<br />
AMD has suffered under the challenging economic conditions, and the simultaneous <a href="http://macnn.com/rd/277779==http://www.electronista.com/articles/12/07/20/chip.maker.sees.lower.sales.as.mobile.surges/" rel='nofollow'>market shift</a> to the "post-PC" market. Over 80 percent of AMD's income comes from the PC industry, and analysts expect a <a href="http://macnn.com/rd/277821==http://www.electronista.com/articles/13/01/22/results.beat.estimates.in.continued.struggle.with. shifting.model/" rel='nofollow'>nine percent drop in revenue</a> from the September-December quarter in its earnings report expected later today. In October, AMD announced a <a href="http://macnn.com/rd/277780==http://www.electronista.com/articles/12/10/18/move.expected.to.stem.the.tide.of.red.ink.from.eco nomy.tablets/" rel='nofollow'>15 percent reduction</a> in the workplace, its second round of layoffs in less than a year.
The two engineers are expected to be developing multiple SoC products, integrating several features into a single chip. SoC technology is used in tablets, embedded devices, and smartphones. AMD's SoC "Temash" line expected later this year.