Google pays $125 million for SEO firm Channel Intelligence
Internet software and service incubator <a href="http://macnn.com/rd/278744==http://www.icg.com" rel='nofollow'>ICG Group</a> has announced that Google is acquiring its partly-owned marketing division, <a href="http://macnn.com/rd/278745==http://www.ciboost.com" rel='nofollow'>Channel Intelligence</a>. The deal is worth $125 million in cash, with ICG Group being paid $60.5 million for its stake in the company. The deal expected to close some time late in the first quarter.<br />
Channel Intelligence is a search engine optimization company, tailored to increasing clients' ranking on Google and other similar search engines. The company reports that it has "developed a technology to help merchants maximize sales and return on ad spending with Product Listing Ads, which has become an increasingly important channel for merchants."
The company was also a featured Google Shopping partner at the service's launch. A <a href="http://macnn.com/rd/278746==http://www.ciboost.com/blog/channel-intelligence-has-entered-into-an-agreement-to-be-acquired-by-google/" rel='nofollow'>blog post</a> at Channel Intelligence's website reiterates that they've been working with Google for years, and "look forward to the great things we will be able to do together."
Google said in a statement regarding the acquisition that "we want to help consumers save time and money by improving the online shopping experience. We think Channel Intelligence will help create a better shopping experience for users and help merchants increase sales across the web."
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