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-   -   Apple, Ferrari in talks with expanding in-car entertainment (http://forums.macnn.com/113/tech-news/498622/apple-ferrari-talks-expanding-car-entertainment/)

 
NewsPoster Mar 5, 2013 02:35 PM
Apple, Ferrari in talks with expanding in-car entertainment
Apple and Ferrari are in talks about expanding a partnership on in-car entertainment systems, says Ferrari chairman Luca Cordero Di Montezemolo. <em>Bloomberg</em> reports that the executive made the <a href="http://www.bloomberg.com/news/2013-03-05/ferrari-puts-i-pad-in-supercars-as-it-widens-apple-deal.html">comments</a> at today's Geneva motor show. Ferrari has just introduced a new hybrid car, the LaFerrari, which builds iPad minis into the passenger seats.<br /><br />Apple has been gradually deepening its connections with the car industry. iPads are now used by some car dealerships, and iOS 6 includes Siri Eyes Free, a technology which most major car manufacturers have started supporting, albeit in a handful of vehicles so far. Perhaps most significantly Apple's senior VP for online services, Eddy Cue, <a href="http://macnn.com/rd/280372==http://www.macnn.com/articles/12/11/07/ferraris.exact.interest.in.cue.remains.ambiguous/" rel='nofollow'>joined the Ferrari board of directors</a> last November.
 
pairof9s Mar 5, 2013 04:07 PM
Rats...
I just bought a Ferrari before this was announced! Will I be able to get a free upgrade once it's released or at least return my Ferrari within 30 days to wait for the new one? ;)
 
coffeetime Mar 5, 2013 04:46 PM
Re: Rats...
Yes, you can..... with an upgrade fee of $20 million and you get the iPad Mini built-in version. For next year model, Ferrari will enhance driver's experience further by allowing to use iPad Mini as your steering wheel.
 
Geoduck Mar 5, 2013 05:26 PM
It Has To Be Said
I thought driving a Ferrari was entertainment enough...
 
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