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NewsPoster Apr 19, 2013 11:23 AM
BBC America signs video advertising deal with Twitter
BBC America has signed a deal with Twitter to of the first "in-Tweet branded video synced to entertainment TV series." The announcement, made through <a href="" rel='nofollow'>Twitter itself</a>, provides little detail in the way of what exactly the service entails, but does mention popular shows <em>Doctor Who</em> and <em>Top Gear</em> in the message, suggesting that video advertisements for upcoming episodes of BBC properties could soon appear on the microblogging service. <br />
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The use of video on Twitter is not a new concept to the service. <em>All Things D</em> <a href="" rel='nofollow'>notes</a> that video of live events, such as the March Madness basketball tournament, have been included in tweets, while the six-second Twitter-owned video service <a href="" rel='nofollow' target="_self" title="">Vine</a> is continuing to rise in popularity. <br />
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If this is indeed video advertising for BBC shows, this could be seen as a way for Twitter to earn revenues in future, alongside <a href=" 350.categories/" rel='nofollow' target="_self" title="">promoted messages</a> and potential revenues from its new <a href=" s.popular.tracks/" rel='nofollow'>#Music</a> service.
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