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-   -   BBC America signs video advertising deal with Twitter (http://forums.macnn.com/113/tech-news/499903/bbc-america-signs-video-advertising-deal/)

 
NewsPoster Apr 19, 2013 12:23 PM
BBC America signs video advertising deal with Twitter
BBC America has signed a deal with Twitter to of the first "in-Tweet branded video synced to entertainment TV series." The announcement, made through <a href="http://macnn.com/rd/283804==https://twitter.com/BBCAMERICA/status/325035283395534848" rel='nofollow'>Twitter itself</a>, provides little detail in the way of what exactly the service entails, but does mention popular shows <em>Doctor Who</em> and <em>Top Gear</em> in the message, suggesting that video advertisements for upcoming episodes of BBC properties could soon appear on the microblogging service. <br />
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The use of video on Twitter is not a new concept to the service. <em>All Things D</em> <a href="http://macnn.com/rd/283805==http://allthingsd.com/20130418/bbc-america-twitter-announce-video-ad-deal/" rel='nofollow'>notes</a> that video of live events, such as the March Madness basketball tournament, have been included in tweets, while the six-second Twitter-owned video service <a href="http://macnn.com/rd/283806==http://www.macnn.com/articles/13/01/24/looping.videos.display.inline.with.tweets/" rel='nofollow' target="_self" title="">Vine</a> is continuing to rise in popularity. <br />
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If this is indeed video advertising for BBC shows, this could be seen as a way for Twitter to earn revenues in future, alongside <a href="http://macnn.com/rd/283813==http://www.electronista.com/articles/12/08/30/new.tool.mines.users.tweets.breaks.interests.into. 350.categories/" rel='nofollow' target="_self" title="">promoted messages</a> and potential revenues from its new <a href="http://macnn.com/rd/283807==http://www.electronista.com/articles/13/04/18/uses.followed.artists.tweets.to.suggest.music.show s.popular.tracks/" rel='nofollow'>#Music</a> service.
 
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