MacNN Forums (http://forums.macnn.com/)
-   Tech News (http://forums.macnn.com/tech-news/)
-   -   Apple maintains top spot in 2013 BrandZ brand rankings (http://forums.macnn.com/113/tech-news/500815/apple-maintains-top-spot-2013-brandz/)

 
NewsPoster May 21, 2013 10:23 PM
Apple maintains top spot in 2013 BrandZ brand rankings
Apple remains in first place on an annual BrandZ ranking of the world's most valuable brands, notes <em>MarketingWeek</em>. Apple's brand is estimated to be worth $185.071 billion, putting it well ahead of next-closest rivals Google ($113.669 billion) and IBM ($112.536 billion). Other companies in the top 10 include McDonald's, Coca-Cola, AT&T, Microsoft, Marlboro, Visa, and China Mobile.<br /><br />Although Apple <a href="http://macnn.com/rd/286086==http://www.marketingweek.co.uk/trends/the-top-100-most-valuable-global-brands-2013/4006682.article" rel='nofollow'>continues</a> to lead, the growth rate of the company's brand value has fallen by 95 percent, something BrandZ links to a drop in stock price and worried investors. Google, meanwhile, has reversed a 3 percent decline it saw in 2012. BrandZ's Peter Walshe observes that at roughly $71.4 billion, the gap between Apple and Google is nearly as much as the value of Coca-Cola.<br />
<br />
The BrandZ list is complied by Millward Brown Optimor, and formulated by multiplying a corporation's financial value -- weighed in terms of profits or earnings -- by its brand contribution percentage, something judged by the proportion of financial value generated via a brand's ability to accrue loyalty.
 
davidlfoster May 22, 2013 03:23 PM
Pure rubbish in my opinion. I taught at Northeastern University this spring and just about everybody had iPhones - usually clothed in every type of imaginable case (both good and insane tastes). Galaxy phones represented maybe 10% of the smartphones I saw.
 
All times are GMT -4. The time now is 10:55 AM.

Copyright © 2005-2007 MacNN. All rights reserved.
Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2016, vBulletin Solutions, Inc.


Content Relevant URLs by vBSEO 3.3.2