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-   -   Verizon targets Latino customers with Viva Movil brand, Jennifer Lopez (http://forums.macnn.com/113/tech-news/500842/verizon-targets-latino-customers-viva-movil/)

 
NewsPoster May 22, 2013 04:23 PM
Verizon targets Latino customers with Viva Movil brand, Jennifer Lopez
Verizon Wireless has announced a partnership with Jennifer Lopez, hoping to woo Latino customers under the new retail brand <a href="http://www.getviva.com/homepage">Viva Movil</a>. The brick-and-mortar stores promise to deliver a unique customer experience, with play areas for children and bilingual sales representatives, though the devices and service plans will reflect Verizon's standard offerings.<br /><br />Lopez is the majority owner of the venture and her likeness is prominently featured on the website, renderings of the store facade and on the in-store displays. The locations will also feature official "Jennifer Lopez accessories," including phone cases created from faux crocodile and snake hides or genuine ostrich leather.<br />
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At a CTIA press conference, Lopez stressed that "[Latinos] do things differently, including how we shop for devices." She also noted that the Latino market has reached past $1 trillion in purchasing power in the US alone.<br />
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The first Viva Movil location will open in June in New York, followed by at least 14 more stores in other cities such as Miami and Los Angeles.
 
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