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NewsPoster May 28, 2013 11:55 PM
Tim Cook: Jony Ive key to iOS 7 design; platform to 'open up' more
Speaking at <em>All Things D</em>'s <A href="http://www.electronista.com/articles/13/05/28/apple.ceo.put.under.microscope.by.wsjs.swisher.mos sberg/">D11 conference</a>, Apple CEO Tim Cook has credited the company's senior vice president of industrial design, <a href="http://macnn.com/rd/286542==http://www.macnn.com/articles/13/04/18/tribute.written.by.u2s.bono/" rel='nofollow'>Jonathan Ive</a>, with helping drive iOS development. Although Ive is better known for his work on physical hardware, Cook acknowledges that the designer has played a "key" role in the design process for iOS 7 by blending hardware, software and services. <br />
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Scott Forstall once led iOS development, however the executive <A href="http://www.macnn.com/articles/12/11/29/father.of.the.ipod.slams.forstall.in.interview/">resigned last year</a> amid reports of a deep-rooted conflict with Ive. Sources have suggested Forstall was an <A href="http://www.macnn.com/articles/12/11/02/sources.illustrate.extent.of.conflict.between.exec utives/">abrasive personality</a> among Apple executives, pushing for skeuomorphic UI elements that may have contradicted Ive's design philosophies.<br />
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When pressed to comment on Forstall's departure, Cook dodges the question while highlighting the subsequent improvements in collaboration between development teams. "I think it has been an incredibly great change," he adds.<br />
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The chief executive further notes that Apple is preparing to provide more flexibility for third-party customizations, despite maintaining much tighter control than Google's rules for Android. "Some [customers] want full control, but not the masses," he says. "But we will open up more."<br />
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Answering a final question regarding iOS, Cook once again takes responsibility for the Maps app debacle. "We screwed up," he says. "It's greatly improved, but not there yet. We have more to do."<br />
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Despite the hints surrounding the future version of iOS, Cook remains mum on specific details. The company is widely expected to save its formal introductions for the WWDC developer conference that kicks off June 10.
 
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