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NewsPoster Jun 17, 2013 07:20 AM
Samsung confirms $20M deal with Jay-Z, 1M free albums to Galaxy phones
Samsung has signed a deal with Jay-Z to distribute his latest album to owners of select Galaxy smartphones, 72 hours before its retail release. <a href="" rel='nofollow'>The agreement</a>, announced via a three-minute advertisement during Game 5 of the NBA Finals, involves 1 million albums being given away to Samsung users on July 4th, as part of a reported $20 million marketing deal. <br />
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An app for the <em>Magna Carta Holy Grail</em> <a href="" rel='nofollow'>album</a> will be made available on Google Play on June 24th for <a href="" rel='nofollow'>Galaxy S4</a>, <a href="" rel='nofollow'>Galaxy S III</a>, and <a href="" rel='nofollow'>Galaxy Note II</a> users, promising an "unprecedented inside look into the album" when it unlocks on July 4th. The app will also be shareable with other Galaxy owners over Facebook, Twitter, and S Beam, but this could still be limited to just the three listed handsets, rather than others in the Samsung range. <br />
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The Wall Street Journal reports that Samsung is paying $5 per album for the privilege, though it is not clear if Nielsen SoundScan will be counting this in its sales figures. Considering the $20 million figure of the deal, the free albums represent a quarter of the agreement's value, with the remainder most likely going towards other Jay-Z marketing activities over the summer and towards the end of this year. <br />
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