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-   -   Report: iPad continues to rise in North American web traffic stats (http://forums.macnn.com/113/tech-news/501736/report-ipad-continues-rise-north-american/)

 
NewsPoster Jun 25, 2013 01:39 AM
Report: iPad continues to rise in North American web traffic stats
Apple's iPad tablet has high a <a href="http://macnn.com/rd/288376==http://www.chitika.com/insights/2013/may-tablet-update" rel='nofollow'>five-month high</a> in terms of web interaction by North American users, reports mobile advertising firm <a href="http://macnn.com/rd/288377==http://www.chitika.com" rel='nofollow'>Chitika</a>, with the next two groups of rivals -- Amazon's Kindle Fire and Samsung's Galaxy tablet models -- far behind. While the iPad platform dropped slightly in April, the report from May shows not only a return to form but surpassing its previous dominance, to a level not seen since Christmas, 82.4 percent. Combined, all the tablet rivals to the iPad have less than 18 percent share in real-world usage stats.<br />
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The finding is <a href="http://macnn.com/rd/288378==http://www.electronista.com/articles/13/04/19/while.iphone.fights.competitive.battle.ipad.clears .the.field/" rel='nofollow'>not unusual</a> among surveys that look at <a href="http://macnn.com/rd/288379==http://www.electronista.com/articles/12/11/20/strategy.analytics.shows.ipad.to.dominate.app.down loads.for.near.future/" rel='nofollow'>end-user engagement</a> with tablets compared to "shipment" data from the manufacturers -- which paints a rosier picture and is often confused for sales, particularly among Wall Street analysts for some reason. <a href="http://macnn.com/rd/288380==http://www.electronista.com/articles/13/04/03/survey.credits.ipad.dominance.us.iphone.sales.for. engagement/" rel='nofollow'>Android share in North America</a> -- both from tablets <em>and</em> smartphones -- has been on <a href="http://macnn.com/rd/288381==http://www.electronista.com/articles/13/01/22/second.month.running.shows.continued.strong.demand .for.iphone/" rel='nofollow'>a slow decline</a> in 2013, though this is not reflective of the worldwide trend.<br />
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Amazon's Kindle Fire tablets were the second-most popular choice, currently holding 6.5 percent of North American tablet web traffic share. Ironically, the Kindle Fire is not considered a "true" Android tablet because it uses a forked version of the OS and until recently did not interact at all with Google's Play store for apps (though it can be made to download apps from other non-official Android app stores).<br />
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In third place are the Samsung Galaxy tablets (various models) with a combined 4.7 percent. Fourth place goes to Google's own Nexus tablets at 1.6 percent, with all other competitors having sub one-percent shares in web traffic. Chitika determines the share by analyzing the rate of ads served on free apps on the various platforms. It draws from a pool of 300,000 popular sites serving four billion ads per month.<br />
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Surveys such as this one reinforce the idea that there is a <a href="http://macnn.com/rd/288382==http://www.electronista.com/articles/13/05/02/apple.still.tops.all.usage.studies.suggesting.stro nger.actual.sales/" rel='nofollow'>serious -- and growing -- disconnect</a> between "sales" and "shipments" as reported in most media outlets. To hear analysts tell the tale, not only does the iPad make up <a href="http://macnn.com/rd/288383==http://www.electronista.com/articles/12/03/13/idc.optimistic.on.tablets.androids.chances/" rel='nofollow'>only about half</a> of US tablet shipments (or "sales" to resellers), but that its percentage is dropping as more and better Android tablets (such as the well-regarded Nexus line, though there have been recent reports of issues) come to market. Alongside other real-world and end-user usability studies, however, the facts just don't add up -- presuming that almost all tablets sold are used at least some of the time online.<br />
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jfgilbert Jun 25, 2013 10:17 AM
This is impossible!
Everybody knows that Apple has failed, and Samsung has won. This must be a biased survey and the reporter is obviously a paid shill.
 
Flying Meat Jun 25, 2013 12:43 PM
B-b-but shipment numbers mean everything, don't they?!!!
 
jfgilbert Jun 26, 2013 12:57 AM
In case there was any doubt, my previous comment was in jest. Somehow, my "sarcasm" end tag was filtered out.
 
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