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NewsPoster Jul 12, 2013 03:19 PM
NPD: Chromebooks make up 20-25 percent of sub-$300 notebook market
Google is starting to see more success with its <a href="http://macnn.com/rd/289621==http://www.electronista.com/articles/13/06/17/rollout.of.new.venues.to.take.place.over.the.summe r/" rel='nofollow'>Chromebook</a> initiative, and is said to be gaining in market share while shipments of personal computers continue to go down. Analysis firm <em>NPD</em> believes that Chromebooks now make up 20 to 25-percent of the US market for sub-$300 notebooks, and has managed to do so in just the last three months. <br />
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Stephen Baker, an <em>NPD</em> analyst speaking <a href="http://macnn.com/rd/289622==http://www.bloomberg.com/news/2013-07-10/google-chromebook-under-300-defies-pc-market-with-growth.html" rel='nofollow'>to</a> <em>Bloomberg</em>, said "While we were skeptical initially, I think Chromebooks definitely have found a niche in the marketplace." Chromebooks are now said by the agency to be the fastest-growing part of the PC industry, based on price. Baker also goes on to suggest that the sub-$300 market will continue to grow by more than 10-percent by the end of the year. <br />
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Introductions of cheap Chromebooks from <a href="http://macnn.com/rd/289623==http://www.electronista.com/articles/13/02/04/hp.pavilion.14.first.hp.with.the.google.chrome.os/" rel='nofollow'>HP</a>, <a href="http://macnn.com/rd/289624==http://www.electronista.com/articles/12/11/30/tigerdirect.newegg.staplescom.get.acer.chromebooks/" rel='nofollow'>Acer</a>, and <a href="http://macnn.com/rd/289625==http://www.electronista.com/articles/12/10/19/new.google.chromebook.also.available.with.two.year s.free.3g/" rel='nofollow'>Samsung</a> have helped the platform gain ground, and while the <a href="http://macnn.com/rd/289626==http://www.electronista.com/articles/13/02/21/lte.enabled.version.with.verizon.wireless.access.s hips.april/" rel='nofollow'>Chromebook Pixel</a> is an expensive endeavor and likely a sales flop for Google, it helped along a stepped-up <a href="http://macnn.com/rd/289627==http://www.electronista.com/articles/12/11/26/user.photographs.on.display.in.times.sqaure.nyc/" rel='nofollow'>marketing campaign</a> in order to increase sales. <br />
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The rest of the PC industry is expected to continue its decline for some time. Figures <a href="http://macnn.com/rd/289628==http://www.electronista.com/articles/13/05/29/windows.xp.support.expiry.to.marginally.help.pc.sa les.next.year/" rel='nofollow'>from</a> <em>IDC</em> released in May suggested that shipment will continue to decline throughout 2013, dropping by a further 1.2 percent in 2014. Earlier analysis from market watchers even go as far as to claim desktop and notebook shipments have suffered the worst year-over-year drop in almost <a href="http://macnn.com/rd/289629==http://www.electronista.com/articles/13/04/10/apple.toshiba.beating.industry.average.still.suffe ring.downturns/" rel='nofollow'>20 years</a>, with the growth of tablets and smartphones being to blame.
 
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