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NewsPoster Jul 18, 2013 12:18 AM
Reports: Apple upping chip orders, talking to LG about 4K TVs
Sometimes-accurate Taiwanese trade journal <a href="" rel='nofollow'><em>DigiTimes</em></a> is reporting that Apple has recently <a href="" rel='nofollow'>doubled integrated chip component orders</a> compared to the prior quarter, according to sources within its supply chain partners. If true, the move is not unexpected and would indicate that the ramp-up for production of the next iPhone and iPad models will begin shortly, aiming for an already-expected fall release. The site also reports on a rumor that Apple is talking to LG and AU Optronics about <a href="" rel='nofollow'>high-end 4K "Ultra HD" display panels</a>.<br />
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"Overall chip shipments are set to grow significantly in the second half of 2013," according to the sources. They added that second-half orders are expected to make up as much as 70 percent of the overall total of chips sold to Apple for the year, a sure sign of a forthcoming new model of iPhone and iPad.<br />
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The report said that iPhone components from the IC supply chain had fallen to "about 20 million units quarterly" during the post-holiday period, but is now being doubled to 40 million parts in the current quarter. A much similar order size (if not higher) would be expected for the calendar fourth quarter.<br />
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As for the story about Apple talking to display suppliers, speculation has swirled <a href="" rel='nofollow'>for years</a> that Apple is interested in producing its own branded or co-branded HDTV, fuelled by remarks from late Apple co-founder Steve Jobs and current CEO Tim Cook. Despite this, there has never been any solid information on such a product actually in the works. Apple has relationships with a number of suppliers of displays, particularly with Sharp concerning its low-power IGZO display technology -- but to date, little has emerged from those partnerships beyond screens for iOS and Mac devices.<br />
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According to the rumor, Apple is "still testing" the technology it intends to use for the large-screen TVs, and "has yet to finalize" its order with LG. The iPhone maker is also said to be considering long-time partner AU Optronics (based in Taiwan) and Sharp as potential suppliers for the television.<br />
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The screen sizes said to be discussed are in the 55- and 65-inch range, which would make any product using them quite expensive: Sony offers a 55-inch "Ultra HD" 4K TV for $5,000, a considerable price drop from when the technology was first introduced in consumer HDTV sets but still beyond the reach of most consumers. The 65-inch model sells for $7,000.
iphonerulez Jul 18, 2013 01:28 AM
Those 4K TVs are too damned expensive as far as I'm concerned. I don't know how many consumers are asking for this technology, but I'll bet it's very few.
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