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-   -   Beats possibly looking to drop HTC as investor, replace with another (http://forums.macnn.com/113/tech-news/503184/beats-possibly-looking-drop-htc-investor/)

 
NewsPoster Aug 19, 2013 05:30 AM
Beats possibly looking to drop HTC as investor, replace with another
The producer of the Beats by Dr. Dre <a href="http://macnn.com/rd/292084==http://www.electronista.com/articles/13/07/25/beats.gives.its.popular.studio.line.a.complete.red esign/" rel='nofollow'>headphone line</a> could be forcing out HTC as an investor and replacing it with another in the future, according to a report. Beats Electronics is said to be looking to buy back the remaining 25-percent ownership stake controlled by HTC, a move similar to one performed by the company <a href="http://macnn.com/rd/292085==http://www.electronista.com/articles/12/07/22/htc.still.largest.shareholder.but.beats.to.seek.mo re.flexibility/" rel='nofollow'>last year</a> after allegations of HTC failing to meet certain <a href="http://macnn.com/rd/292086==http://www.electronista.com/articles/12/07/23/htcs.own.upheaval.caused.phone.maker.to.miss.commi tments/" rel='nofollow'>contractual obligations</a>. <br />
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HTC acquired a 50.1-percent stake in the company in August 2011 for $300 million, giving HTC a controlling share in the manufacturer. It is not clear why exactly Beats is considering buying the remainder back, according to <a href="http://macnn.com/rd/292082==http://online.wsj.com/article/SB10001424127887323423804579020692100040648.html" rel='nofollow'>the</a> <em>Wall Street Journal</em>, but it is believed that the company is trying to broaden its business into a number of new areas, such as <a href="http://macnn.com/rd/292083==http://www.electronista.com/articles/12/07/03/beats.will.take.streaming.service.leave.blog/" rel='nofollow'>streaming music</a>, with a new investor providing debt financing.<br />
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An attempt by Beats to remove HTC from the equation comes at a time when the phone manufacturer is launching a new <a href="http://macnn.com/rd/292087==http://www.electronista.com/articles/13/08/14/htc.rolls.the.dice.on.1.billion.global.campaign.st arring.robert.downey.jr/" rel='nofollow' target="_self" title="">global marketing campaign</a>, in order to improve its brand recognition and its finances, with the potential loss of Beats harming HTC's carefully-laid plans.
 
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